| Greetings!
We are taking some time away this week to recharge our batteries so we thought we would share a few of our thoughts we published last year since many of you may not have seen them.
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Why Behavioral Objectives Matter So Much
They Can Be a Powerful Intervention
As I work with clients and partners around the world, the issue of behavioral objectives keeps coming front and center. Two things are clear: Behavioral objectives are a key to transforming training for transfer, and they are REALLY hard for lots of trainers.
I confess that I am puzzled at times as to why they are so hard for many trainers. I suppose it may be that our profession has focused on learning for so long that it is a bigger cultural shift than I ever expected.
But we can't escape the fact that unless we focus on behavioral change from the very beginning then we can't reasonably expect high levels of transfer. Writing behavioral objectives fundamentally alters everything from training design, to facilitation, to goal setting, to how the organization perceives training.
I will argue until my career is over that we are not really in the learning business--we are in the performance change business and learning is our tool to achieve it. Big difference. Only when we grasp this fundamental element can we really solve the transfer problem. |
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Who's Responsible for Making Transfer Happen?
It's Up To Training To Lead The Way
As I teach and talk about the transfer problem I sometimes find resistance from trainers. Some will say "Its not my job...I only control what goes on in the training room."
While I understand their perspective, and agree that its a shared responsibility, at the end of the day somebody in the organization has to be accountable for making it happen. If not us, then who?
I think one of the keys to solving the transfer problem is getting clear on who is accountable for it. Right now it often falls through the cracks because managers think its training's responsibility, and training thinks its not all their responsibility.
I think what we are talking about here is leadership....is training going to be the leader in making transfer happen? Most leaders are accountable for things they don't fully control, but they can influence.
If we don't step up in organizations and take responsibility for LEADING the transfer solutions then I think we will never solve the problem. Yes, there are many other players in the transfer process, but at the end of day only one part of the organization is accountable....and I think it has to be training. We are the custodians of the intellectual capital of the organization so we need to make transfer happen, regardless of who else is also involved.
The time for the excuses that we don't CONTROL the whole process is past....we have to make transfer happen. |
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About Us
We are the only company in the world to offer a complete online learning transfer management system. Founded by international experts in learning transfer (Dr. Ed Holton, Dr. Reid Bates, Dr. J. P. Hatala), our products are based on the latest research but made practitioner friendly.
 Ed Holton, CEO
Learning Transfer Solutions Global |
