Greetings!
Thanks to the many who read our first e-flash last week and sent such nice compliments. One of our core values is to accessible to our customers and friends. We are now accessible through all the social media and want to hear from you. Let us know what you want to see in the newsletter by going to our Facebook fan page using the link below. |
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ROI?--Wait! First Things First
Measuring ROI without first working on learning transfer is a waste of time and money
I was originally trained in Finance so I totally "get" the quest to measure ROI from training. BUT---and this is a big "but"--jumping to measure ROI is waaaayyyyy premature for most training organizations. Trying to measure ROI without first working on learning transfer is simply "putting the cart before the horse."
The simple fact is, if your learning isn't transferring into job performance change, then achieving a good ROI is impossible. While learning transfer won't guarantee ROI, we can guarantee you there will be no ROI without it!
If you think about the causal chain of events, learning should lead to behavior change on the job, which in turn should lead to results....which we measure with ROI. There is an old saying that a chain is only as strong as it's weakest link. Thus, until you fix the learning transfer problem--i.e. consistenly create behavior change after learning--there won't be any results to measure!
My advice--if you haven't worked on learning transfer yet, forget measuring ROI (for now). Fix your learning transfer system first. |
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Is Lack of Transfer Giving Your Training Department a Bad Name?
I Sure Hope Training Doesn't become the "T" Word
I was talking with a colleague the other day who had taken a new position with a growing company. He told me they were being careful NOT to call themselves a training company because, he said, training has such a bad reputation.
Yikes! Wow, a whole company that doesn't want to associate itself with the word "training." The thought of that kills me because I love training, but at the same time I understand why they are doing it.
Think about your own department. Do you get the kind of resources you need? Are you well respected in your organization? If you are a training vendor, are your clients applauding the results you achieve for them? Do you get the repeat business you want?
If the answer is no, then maybe you should think seriously about investing in learning transfer improvement. I have personally taken over a training organization that had no respect and watched the transformation as we began to deliver real results. The difference is magical. Think about it. |
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About Us
We are the only company in the world to offer a complete online learning transfer management system. Founded by international experts in learning transfer (Dr. Ed Holton, Dr. Reid Bates, Dr. J. P. Hatala), our products are based on the latest research but made practitioner friendly.
 Ed Holton, CEO
Learning Transfer Solutions Global |
