Sometimes great ding and dent product selling techniques just fall from the sky. Or in this case, fall from the bleachers.

Let's let Clint Gertje tell the story. Clint is business manager at AutoNation's Appleway Audi, Volkswagen, Mazda and Subaru dealerships in Spokane Valley, Washington.

"I was at my 11-year-old daughter's basketball game. When she came to the sideline, she found that her favorite royal blue metal water bottle was laying on the floor with a dent in it. She was very unhappy about the dent, just as any new car owner would be to find a dent in their new car.

"When she gave me the bottle, I looked at it and thought to myself 'I bet Dent Wizard could remove that.' So I asked my daughter if I could use the bottle as a visual aid on my desk at work if I got her a new one. She agreed.

"I later reproduced the idea by going to a local store and purchasing metal water bottles, then taking them home where my daughter and I had a good time whacking each one with a hammer. Then I brought them to work and put one on each finance manager's desk so they, too, could use them as a visual aid."

Use them with great success, according to Clint. It's a selling technique that's proven successful across the country.

"The visual aid approach works quite well," says Lindsey Bird, Dent Wizard's vice president of F&I. "When a new car buyer can visualize the kind of damage their investment may incur when they leave the dealership, they're immediately compelled to give Ding Shield serious consideration."

For more tips on selling success with Ding Shield - or to share a visual aid story of your own - contact Lindsey Bird, Dent Wizard's vice president of F&I, at 314-374-8946 or Lindsey.Bird@DentWizard.com.