North Country Health Consortium
North Country Prevention Newsletter
"Working together to create healthier communities for
our children and families."  
                                       August 2011
Greetings!
Welcome to another edition of the North Country Prevention Newsletter. This is a monthly electronic communication to and for the North Country Prevention Coalitions including the Juvenile Justice Project, the Littleton Alcohol, Tobacco and Other Drugs Task Force, Coos County Coalition, North Country Prevention Network, Woodsville Area Stakeholders and the Coos County Family Support Project, community partners, program participants and interested stakeholders. This newsletter is a project of North Country Health Consortium.
In This Issue
NCHC Executive Director Letter
Conference being held in the North Country
Eco-Friendly Cigarette Ads
Why Substance Abuse Prevention?
Russian Benzodiazepine Hits American Shores

Great Resources!

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North Country Health Consortium Bids Farewell to 12 year Executive Director, Martha McLeod
Martha McLeod

Martha McLeod released the following letter to friends and colleagues announcing her departure from North Country Health Consortium 

 

Dear NCHC Colleagues and Friends,

 

As you may know, after 12 years I am leaving the North Country Health Consortium (NCHC) effective July 29.  I do not have any definitive plans except to take a break and refresh.  I have two delightful grandchildren and I plan to enjoy some time with them while I take a step back and get a larger perspective of the health care and health policy world.  After 25 years in the field, and with all the changes in the health care world, I think there are many new and exciting opportunities brewing.  In the short term, I will be available if there is any unfinished business that needs attention.  

 

Nancy Frank, MPH, who has been our Development Director, will take over as the Interim Executive Director. NCHC couldn't be left in better hands.  I am very pleased that the transition is going smoothly and everyone has been so supportive and welcoming to Nancy.  Nancy can be reached at nfrank@nchcnh.org or by phone at 603-259-3700 x223.

 

Thank you for the wonderful relationships that have made our work in the area of rural health so successful.  I really appreciate having had the opportunity to know and learn from all of you about making the lives of NH's vulnerable populations better.  Over my 12 years with NCHC, I have seen the organization grow in reputation, in budget and in our influence and impact, shaping the quality of NH's rural health system and improving health outcomes. 

 

I could not have done my work without a great staff and supportive Board and members.  Thank you for allowing me to be part of your lives and share in the collaborative ventures that have developed through our work together.  We have risen to the challenges of rural health and seen many successes from our work.  As a native of the North Country, it has been particularly rewarding for me to be able to channel my own passion in a way that improved the quality of life of the people who live in this region of NH.

 

My best to all of you.  I know you will continue the good fight. 

 

Please feel free to stay in touch or let me know if I can be of any help. After July 29, I can reached at mmcleod3@myfairpoint.net or on my cell at 603-491-0542. 

 

Sincerely,

Martha McLeod

 

Save the Date!

  

September 22nd, 2011

Mountain View Grand, Whitefield, NH  

10:00-2:30pm

 

Nationally known expert Michael Nerney will be returning to the North Country to present a half-day professional workshop on:

 

 "The Impact of Chemical Dependency on Families"

 

Mr. Nerney has over 30 years experience in the field including 12 years as a teacher and coach, 3 years with the Adirondack Mountain School and 4 years in the chemical dependency field as a substance abuse counselor. He is also the former Director of the Training Institute of Narcotic and Drug Research, Inc. (NDRI)

 

CEUs are being sought for Certified Prevention Specialists.

 

To register for this event, please click here:

http://www.nchcnh.org/images/NCHCuplds/files/Registration Form_2011 with member info.pdf 

 

 

 

Cigarettes are Going Green?:

 Natural American Spirits Advertise their "Eco-friendly" Cigarettes 

Adopted from the July 26th, 2011 USA TODAY Article by Wendy Koch  

"Eco-friendly cigarette ads make tobacco foes fume"   

 

Eco Friendly Ad

A green cigarette? New magazine ads touting cigarettes with "additive-free" organic tobacco use the term "eco-friendly," prompting anti-smoking activists to fume.

 

The ads for Natural American Spirit cigarettes make the claim next to a list of environmental efforts by the manufacturer, Santa Fe Natural Tobacco Co. They began appearing in March in magazines such as Esquire, Field & Stream, Wired,Mother Jones,Elle and Marie Claire.

 

"It's an egregious ad. It's trying to greenwash a deadly and addictive product," says Vince Willmore of the Campaign for Tobacco-Free Kids, adding research shows cigarettes also are the No. 1 source of litter. "When you hear a product is eco-friendly, you think it's better for you."

 

The tobacco company, owned by Reynolds American Inc., says it's not saying its cigarettes are safer but that its manufacturing is greener. It says its facilities are wind-powered, its farmers use fewer chemicals and 70% of their sales staff drives hybrid vehicles.

 

"We try to be good stewards of the environment," says spokesman Seth Moskowitz. Noting concern about littering of cigarette butts, he says a sister company helps fund Keep America Beautiful.

 

The magazine ads reflect the surging popularity of green marketing as more than 100 eco-related product labels are now used in the USA.

 

"This is a perfect example of why green marketing is broken," says Joel Makower, executive editor of GreenBiz.com, which covers business environmental efforts. He says marketers latch on to anything that can be considered green so the term becomes meaningless.

 

Makower says the company may be accurate in describing its greening initiatives, which he welcomes, but adds, "Products that harm people should not be marketed as green."

 

The tobacco company has faced similar complaints before. In 2000, after advertising its cigarettes as free of additives, the Federal Trade Commission negotiated a settlement that required it to include this statement: "No additives in our tobacco does NOT mean a safer cigarette." In 2010, after marketing its "organic" tobacco, 33 state attorneys general demanded the company include a statement saying the cigarette was not safer as a result.

 

The new ads include such disclaimers, but Willmore's group is again appealing to the attorneys general to take action.

 

"It is misleading to talk about being eco-friendly in a cigarette ad," given the problems of littering and secondhand smoke, says Jeanne Finberg, a deputy attorney general in California who focuses on tobacco litigation.  

 

Says Makower: "The average person is going to look at that ad and ask, 'What are they smoking?'"

 

  

To view this article, please visit:

http://www.usatoday.com/money/advertising/2011-07-26-green-cigarette-ads_n.htm   


Why Substance Abuse Prevention, One Might Ask?

 Adolescent Substance Use: America's Number One Health Problem

Press Release: New York, NY- June 29th, 2011  

 

   According to a recent National study by the  

Center on Addiction and Substance Abuse (CASA):

  • 90% of Americans suffering from addiction started smoking, drinking, or using other drugs before age 18; and    
  •  

  • Almost half of all American High School Students smoke, drink, or use other drugs. 

 

Nine out of 10 Americans who meet the medical criteria for addiction¹ started smoking, drinking, or using other drugs before age 18, according to a national study released today by The National Center on Addiction and Substance Abuse (CASA) at Columbia University.  

 

Adolescent Substance Use: America's #1 Public Health Problem reveals that adolescence is the critical period for the initiation of substance use and its consequences. The CASA report finds 1 in 4 Americans who began using any addictive substance before age 18 are addicted, compared to 1 in 25 Americans who started using at age 21 or older.  

 

Adolescent Substance Use at Epidemic Levels:

The CASA report underscores the fact that addiction is a disease with adolescent origins. The underdeveloped teen brain makes it likelier that teens will take risks, including using addictive substances that interfere with brain development, impair judgment and heighten their risk of addiction.

The CASA report reveals that:

  • 75 percent (10 million) of all high school students have used addictive substances including tobacco, alcohol, marijuana or cocaine; 1 in 5 of them meets the medical criteria for addiction.
  • 46 percent (6.1 million) of all high school students currently use addictive substances; 1 in 3 of them meets the medical criteria for addiction.

"Teen substance use is our nation's number one public health problem. Smoking, drinking and using other drugs while the brain is still developing dramatically hikes the risk of addiction and other devastating consequences," said Jim Ramstad, Former Member of Congress (MN-3) and a CASA board member who also chaired the report's National Advisory Commission.

The CASA report noted that alcohol is the preferred addictive substance among high school students:

  • 72.5 percent have drunk alcohol;
  • 46.3 percent have smoked cigarettes;
  • 36.8 percent have used marijuana;
  • 14.8 percent have misused controlled prescription drugs; and
  • 65.1 percent have used more than one substance.

"Addiction is a disease that in most cases begins in adolescence so preventing or delaying teens from using alcohol, tobacco or other drugs for as long as possible is crucial to their health and safety," said Susan Foster, CASA's Vice President and Director of Policy Research and Analysis. "We rightfully worry about other teen health problems like obesity, depression or bullying, but we turn a blind eye to a more common and deadly epidemic that we can in fact prevent."  

 

American Culture Drives Teen Substance Use

The report finds that American culture, broadly defined, actually increases the risk that teens will use addictive substances. A wide range of social influences subtly condone or more overtly encourage use, including acceptance of substance use by parents, schools and communities; pervasive advertising of these products; and media portrayals of substance use as benign or glamorous, fun and relaxing. These cultural messages and the widespread availability of tobacco, alcohol, marijuana and controlled prescription drugs normalize substance use, undermining the health and futures of our teens.

 

Forty-six percent of children under age 18 (34.4 million) live in a household where someone 18 or older is smoking, drinking excessively, misusing prescription drugs or using illegal drugs.  

 

Less than half (42.6 percent) of parents list refraining from smoking cigarettes, drinking alcohol, using marijuana, misusing prescription drugs or using other illicit drugs as one of their top three concerns for their teens; almost 21 percent say that marijuana is a harmless drug.

 

The report also finds that many teens with other challenges such as a family history including a genetic predisposition, a co-occurring health problem, or a victim of trauma are at even higher risk of substance use and addiction.

 

A Costly Epidemic

The CASA report declares teen smoking, drinking, misusing prescription drugs and using illegal drugs to be a public health epidemic presenting clear and present dangers to millions of American teens, and severe and expensive long range consequences for our nation.  

 

In addition to the heightened risk of addiction, consequences of teen substance use include accidents and injuries; unintended pregnancies; medical conditions such as asthma, depression, anxiety, psychosis and impaired brain function; reduced academic performance and educational achievement; criminal involvement and even death.

 

The report finds teen substance use is the origin of the largest preventable and most costly public health problem in America today. Immediate costs per year of teen use include an estimated $68 billion associated with underage drinking and $14 billion in substance-related juvenile justice costs. Total costs to federal, state and local governments of substance use, which has its roots in adolescence, are at least $468 billion per year - almost $1,500 for every person in America².

"The combination of adolescence, an American culture that glorifies and promotes substance use, and easy access to tobacco, alcohol and other drugs creates a perfect storm for our teens and for taxpayers," said Ramstad. "We no longer can justify writing off adolescent substance use as bad behavior, as a rite of passage or as kids just being kids. The science is too clear, the facts are too compelling, the health and social consequences are too devastating and the costs are simply too high."

The CASA report contains a full list of recommendations that include:

  • Educating the public that teen substance use is a public health problem and addiction a medical problem that in most cases originates in adolescence.
  • Preventing or delaying the onset of substance use through effective public health measures.
  • Identifying teens most at risk through routine screenings.
  • Intervening early to prevent further use and consequences as with any other public health problem.
  • Providing appropriate medical treatment to teens for substance use disorders.

"The problem is not that we don't know what to do, it's that we are failing to act," noted Foster. "It is time to recognize teen substance use as a preventable public health problem and addiction as a treatable medical disease, and to respond to it as fiercely as we would to any other public health epidemic threatening the safety of our children."

 

For this study CASA conducted nationally representative online surveys of 1,000 high school students, 1,000 parents of high school students and 500 school personnel; in-depth analyses of seven national data sets; interviews with 50 leading experts in a broad range of fields; five focus groups with students, parents and school personnel; and a review of 2,000 scientific articles and reports.

  

The report was funded by grants from Legacy®, the Conrad N. Hilton Foundation, the Carnegie Corporation of New York and the Michael Alan Rosen Foundation.

   

¹ Meet medical criteria for nicotine dependence or alcohol or other drug abuse or dependence. 

² From CASA's 2009 report, Shoveling Up II: The Impact of Substance Abuse on Federal, State and Local Budgets  

 

To view the Press Release, please visit: http://www.casacolumbia.org/templates/PressReleases.aspx?articleid=641&zoneid=87   

 

For more information on CASA, please visit www.casacolumbia.org 

 

 

 Russian Benzodiazepine Hits American Shores

Adopted from the July 2011 MedTox "Public Safety Substance Abuse Journal"

 

Benzodiazepines are a class of sedative-hypnotic drugs that are prone to misuse and abuse. There are a slew of benzodiazepines produced in laboratories around the world. The drugs are quite effective in treating insomnia, anxiety, seizure disorders, and alcohol withdrawals. Valium (diazepam), Xanax (alprazolam), and Ativan (lorazepam) are benzodiazepines. Most benzodiazepines are controlled substances that are regulated under Schedule IV of the Controlled Substances Act. Brought to market as putative "safe" alternatives to barbiturates, most of these drugs have each been diverted and abused. With the proliferation of prescription drug abuse, the benzodiazepines have become popular "combination" drugs that are frequently taken with opiate prescription drugs, such as hydrocodone and oxycodone to create "loads." Recent exposes have cited the rapid ascension of methadone and Xanax as a "load" cocktail in places such as New York City and other large east coast cities. When mixed with alcohol, benzodiazepines create a synergy that greatly magnifies the intoxicating effects of both drugs.

 

It has since been reported that a Russian epilepsy drug named phenazepam has been diverted from Central Europe and has made its way over to American shores. Phenazepam has already created some havoc with overdoses in the United Kingdom.  As its name suggests, this drug is a benzodiazepine. It is not a controlled substance in the United States; it is not approved or cleared by the FDA as medicine. In Russia and other bordering countries, the drug is used to control the incidence and severity of epileptic seizures. In that sense, phenazepam shares some similar characteristics with Klonopin (clonazepam), a benzodiazepine that is approved for use in the United States. Phenazepam seems to share many of the same effects of clonazepam. The drug is manufactured in small scored white tablets in doses of 0.5 mg and 1.0 mg. The drug can be taken every 6-8 hours as needed.

 

The fact that phenazepam is not a controlled substance in the U.S. may lead to more sales of the drug to American buyers. The Internet is the primary outlet for phenazepam dealers. The packaging for phenazepam varies. From pill bottles labeled in Cyrillic to English- stamped aluminum foil blister packs, phenazepam can come organized in a variety of different designs. And like all other drugs of in the benzodiazepine class, phenazepam abuse can lead to dependency and addiction.

 

To sign up for this monthly newsletter, please visit:

MedTox Public Safety Substance Abuse Journal Newsletter Sign Up   

 

Join our efforts:
Become a member of the Coalition!
2011 Meetings:

Coos County Coalition:
The Coos County Coalition meetings are now going to be rotating around Coos County. The meetings will be taking place in the following areas: Colebrook, Berlin, and Lancaster. The meeting times and days may vary by location during the pilot phase, however, a meeting schedule will be established soon thereafter. All interested parties are welcome to attend. The next meeting will be:

  • September 21st, 2011 at Weeks Memorial Hospital in Lancaster, NH for a luncheon meeting from 12:00-1:30pm. (lunch will be provided) 
 

Littleton ATOD Task Force:
The Littleton ATOD Task Force meets at the North Country Health Consortium located at 262 Cottage Street, Suite 230. The Task Force meets on the 2nd Wednesday of each alternating month from 12:00-1:30pm for a luncheon meeting (lunch is provided). All interested parties are welcome to attend. The 2011 meeting schedule is as follows:

  • September 14th, 2011
  • November 9th, 2011
  

All are welcome to attend! For more information regarding the Coos County Coalition or the Littleton ATOD Task Force, please contact Bob Thompson, facilitator, at 259-3700 or at bthompson@nchcnh.org.


We invite items for the newsletter from our readers that relate to prevention, youth and parent programs, new developments, training and opportunities. The deadline for submissions to this monthly newsletter is the 26th of each month. Send items to dgibbs@nchcnh.org.
This newsletter is a project of the North Country Health Consortium, a rural health network improving the health of North Country residents through innovative collaboration. Working together with businesses and other community organizations, the health and human service provider members of the Consortium are building a regional health care system to address the needs of Northern New Hampshire.
 
"North Country Health Consortium leads innovative
collaboration to improve the health status of the region."

This newsletter is supported by funds from
SAMHSA's Center for Substance Abuse Prevention.

North Country Health Consortium

Substance Abuse Prevention Program

262 Cottage Street, Suite 230

PO Box 348

Littleton, NH 03561

Phone: (603) 259-3700

Fax: (603) 444-0945 
www.nchcnh.org

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