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North Country Prevention Newsletter
"Working together to create healthier communities for our children and families."
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Greetings!
Welcome to another edition of the
North Country Prevention Newsletter. This is a monthly electronic communication
to and for the North Country Prevention Coalitions including the Juvenile
Justice Project, the Littleton Alcohol, Tobacco and Other Drugs Task Force,
Coos County Coalition, North Country Prevention Network, Woodsville Area
Stakeholders and the Coos County Family Support Project, community partners,
program participants and interested stakeholders. This newsletter is a project
of North Country Health Consortium.
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Youth Leadership Project News
The Littleton Prevention Youth Council conducts their Banner Swap!
 The "Banner Swap" campaign conducted by the Littleton Prevention Youth Council (PYC) student group involved the PYCs approaching business owners in their community to address and reduce alcohol signage. The campaign addresses the fact that the typical adolescent will have been exposed to over 100,000 alcoholic beverage ads by the time they reach 18. Exposure at this level can normalize alcohol use, and when a person starts drinking at the age of 15 they become 5 times more likely to develop alcoholism than if they wait until the legal drinking age of 21.Alcohol kills 6 ½ times more youth than all other illicit drugs combined. For these reasons, Littleton Police Chief, Chief Paul Smith, is very supportive of the effort and accompanied the PYC during their Banner Swap. Now visible in Littleton are new, community-friendly, seasonal banners endorsing that "the North Country welcomes tourist and visitors" to the region. The PYCs have been provided with important talking points regarding the research around alcohol advertising and youth alcohol consumption. The campaign aims to have business owners develop an understanding of the negative influence that the advertisements have on youth and their decisions to drink alcohol. Reducing youth exposure to alcohol signage can be achieved if the businesses agree to take down their alcohol banners and trade them in for community-friendly banners provided free to them through the North Country Community Substance Abuse Prevention Program. Alcohol is the number one drug abused by youth nationwide. Through efforts such as the Banner Swap campaign, underage drinking in the North Country can be reduced.
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The Littleton Prevention Youth Council (PYC) is pictured above in front of their freshly placed community-friendly banner. Accompanying the student group is Littleton Police Chief Paul Smith and Littleton Student Assistance Program Coordinator/PYC Advisor, Cindy McLaren.
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SAVE THE DATE! Coalition Update:
- The Coos County Coalition is planning to hold a Strategic Planning Session regarding future Coalition efforts.
- The Strategic Planning Session will be held on Wednesday, March 16th, from 9am to 1pm at the UNH Cooperative Extension Conference Room at 629 Main Street in Lancaster, NH. Lunch will be provided.
- The session will be conducted by UNH Cooperative Extension Associate Professor and Community and Economic Development Specialist, Dr. Charlie French. For more information on Dr. French, please visit: http://extension.unh.edu/staffbios//index.cfm?fuseaction=display.detail&employee_id=166 .
- We would like all interested parties to attend and help in this planning process to revamp the Coalition's mission, focus, and objectives.
Please be on the lookout for email communication regarding updates and registration information.
Thank you!
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FDA to Limit Acetaminophen in Prescription Drugs as a Measure to Reduce Overdoses
Adopted from the Join Together Direct Email News Update. Published January 14th, 2011
To prevent overdoses, the Food and Drug Administration (FDA) has issued strict new limits on a common ingredient in prescription painkillers, The New York Times
reported Jan. 14.
The FDA has ruled that prescription painkillers may contain only 325 milligrams of acetaminophen -- about half of what many contain today.
Acetaminophen is a very popular ingredient in prescription pain medication and is also available over-the-counter in products such as Tylenol. Some patients increase their risk of overdose by supplementing prescription pain pills such as Percocet or Vicodin -- which contain narcotics combined with acetaminophen -- with an over-the-counter drug that contains acetaminophen, the agency said.
Overdoses, which can cause severe liver damage, kill over 400 people and hospitalize another 42,000 in the United States every year.
Drug-makers will have three years in which to adjust their formulas or take their products off the market. They will also have to add more explicit warnings about overdose risks to their packaging.
"F.D.A. is taking this action to make prescription combination pain medications containing acetaminophen safer for patients to use," said Dr. Sandra Kweder, deputy director of the FDA's Office of New Drugs.
In 2009, an advisory panel recommended that the FDA outlaw acetaminophen as an ingredient in prescription painkillers. The FDA chose a more moderate course by limiting the allowable amount of acetaminophen in such pills.
"We don't believe we're making these products less effective," Kweder said. "The amount of acetaminophen in these products has gradually crept up over the years."
The agency's ruling will affect a lot of patients and pills. Over 200 million prescriptions are written each year in America for painkillers that combine opioids like codeine, oxycodone, or hydrocodone with acetaminophen.
About half of acetaminophen overdoses are caused by prescription pills. Many overdoses are the result of over-the-counter medications. Once the FDA's new ruling takes effect, the acetaminophen content in some products, such as like Extra-Strength Tylenol, could exceed that found in prescription drugs.
The New York Times said that limiting acetaminophen in over-the-counter medications would be a "far more time-consuming and burdensome regulatory process" for the agency, and the FDA has not decided whether to act.
"We have not made a decision about what action or actions to take with regard to over-the-counter products," said Dr. Kweder. "We're continuing to consider our options along that line."
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Exposure to Anti-Drug Messages Declining
Adopted From the Join Together Direct Email Newsletter- Published January 13th, 2011
New York, NY -- The University of Michigan's Monitoring the Future study (MTF) -- the largest survey on teen drug abuse tracking over 46,000 8th, 10th and 12th graders -- found a huge falloff in teens' recalled exposure to drug abuse prevention messages over the past seven years. The new data from the MTF study have been released at a time when teens themselves report finding the drug-prevention messages to be effective.
Comparing 2003, the year in which kids and teens' recalled exposure to drug prevention messages from the White House Office of National Drug Control Policy (ONDCP)'s National Youth Anti-Drug Media Campaign (NYADMC) peaked, to today, the proportion of 8th graders that reported daily/or more often exposure dropped from 54 percent to 18 percent, a dramatic decrease of two-thirds among the youngest group surveyed.
Similar declines occurred among 10th graders (50 percent in 2003 to 17 percent in 2010) and 12th graders (32 percent to 10 percent). According to Lloyd Johnston, the principal investigator of the study, the rates of teens' recalled exposure of drug abuse prevention messages are lower in 2010 than they have been since his research team began tracking all three grades nearly two decades ago (view chart below).

"At a time when teen drug use is at relatively low levels, historically, and children are not learning as much through the news media about the health consequences of using many dangerous drugs, it is important that we get that information to them by other means - through prevention ads, in schools and through their families," said Johnston.
"If they don't get those messages, teens will come to view drug use as less dangerous than their predecessors did and that misconception will leave them vulnerable to having their own epidemics of drug abuse. In fact, we are already seeing these signs beginning to happen now for teen use of drugs like marijuana, Ecstasy and LSD."
Support for prevention programs like the state grants portion of the Safe and Drug-Free Schools and Communities Program, which was zeroed out in the 2011 budget, and the federal NYADMC, has dwindled significantly over the past decade. In fiscal year 2003, which marked the peak year for recalled exposure of drug abuse prevention messages among teens, federal support of the NYADMC was $145 million, compared to only $45 million for fiscal year 2010. The kinds of extracurricular activities -- programs in sports, civics and the arts -- that states and localities have funded to engage kids' positive energies and help prevent substance abuse continue to collapse under relentless budgetary pressure.
"Our prevention infrastructure is disappearing before our eyes and the result of all this is not fair, but it's undeniable: the additional burden is increasingly falling on the shoulders of parents and caregivers," said Steve Pasierb, President of The Partnership at Drugfree.org. "The slashing of funds and lack of support, coupled with the discussion of further cuts for effective prevention programs, are going to have a direct impact on the 35 million American families with children at risk of abusing drugs or alcohol."
Teens Seeing/Hearing Less Drug-Prevention Messages, But Find Them Effective
While recalled exposure among teens is down significantly, perceived effectiveness of the drug-prevention messages did not reflect the same dramatic drops and, for the most part, remained constant. Between 2003 and today, the proportion of 8th, 10th, 12th graders that agreed "the commercials made them, to a great extent, less favorable toward drugs" remained fairly stable. Among 8th graders, 42 percent in 2003 and 36 percent in 2010; among 10th graders, 26 percent in 2003 and 23 percent in 2010; and among 12th graders 22 percent in 2003 and 21 percent in 2010.
Similarly, the percentage of teens who agreed that drug-prevention messages made them less likely to use drugs in the future also remained stable, although they reported they are exposed to fewer messages.
"There is evidence of a correlation between decreased drug use among teens and their exposure to drug abuse prevention messages," said Pasierb. The alarming drops in the number of messages teens are seeing or hearing today is especially disturbing because the kids themselves report these messages are effective in keeping them from using drugs."
Increases in Teen Use of Illicit Drugs Correlate with Decreased Support for Anti-Drug Messages
The MTF survey also measures teen attitudes about drug and alcohol use, including perceived harmfulness and disapproval, factors that can predict future substance abuse. The perception among teens that regular marijuana use is harmful decreased among 10th and 12th graders, but declined the most among the youngest group of 8th graders. The study also confirmed a new uptick in teen Ecstasy use, especially, among 8th and 10th graders, following drastic declines of this drug of abuse over the past decade. As teen anti-drug attitudes erode and move in the wrong direction, increases in drug use are sure to follow.
"While we recognize the current constraints on the federal budget, we urge Congress to fund ONDCP's National Youth Media Campaign at the highest possible level and restore the funding cuts that have eroded the impact of this program and have most likely contributed to increases in teen drug abuse," said Pasierb. "We would welcome the opportunity to work with Congress and the Administration to increase the frequency with which teens receive anti-drug messages, while demanding full accountability for the program and its outcomes."
The National Youth Anti-Drug Media Campaign, administered by ONDCP, is aimed at reducing drug use among American teens. The Partnership at Drugfree.org assists in facilitating the creative development of the drug abuse prevention messages used by the NYADMC.
To learn more about how to help parents prevent, intervene in and find treatment for drug and alcohol use by their children, please visit drugfree.org.
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Parenting Style Plays a Role in Teen Drinking
Adopted from CADCA's Resources and Research Articles- Published January 6th, 2011
 Researchers at Brigham Young University have found that teenagers who grow up with parents who are either too strict or too permissive tend to binge drink more than their peers. The study was published in the Journal of Studies on Alcohol and Drugs. "While parents didn't have much of an effect on whether their teens tried alcohol, they can have a significant impact on the more dangerous type of drinking," study author Stephen Bahr, a professor of sociology at BYU, told National Public Radio. As part of the survey of 5,000 teens, researchers asked 7th- to 12th-grade students a series of questions about their alcohol such as how frequently they binge drink, how often they communicated, in general, with their parents, and what kind of parenting style did they think their parents possessed. The teens being raised by "indulgent" parents who tend to give their children praise and warmth, but who don't monitor bad behavior were among the biggest alcohol abusers. "They were about three times more likely to participate in heavy drinking," Bahr said. This was also true for teens whose parents were strict. "Kids in that environment tend not to internalize the values and understand why they shouldn't drink," Bahr said. They were more than twice as likely to binge drink. The parenting style that led to the lowest levels of problem drinking struck a balance between both styles: accountability and support. |
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Join our efforts:Become a member of the Coalition!
2011 Meetings:
Coos County Coalition: The Coos County Coalition meetings continue to be held at the UNH Cooperative Extension building at 629A Main Street in Lancaster, NH. These meetings are from 8:00-9:30am on the 3rd Thursday of each alternating month for a breakfast meeting. All interested parties are welcome to attend. The 2011 meeting schedule is as follows:
- February 17th, 2011
- April 21st, 2011
- June 16th, 2011
- August 18th, 2011
- October 20th, 2011
- December 15th, 2011
Littleton ATOD Task Force:
The Littleton ATOD Task Force meets at the Littleton Police Department located at 2 Kittridge Lane, in Littleton, NH. The Task Force meets on the 2nd Wednesday of each alternating month from 12:00-1:30pm for a luncheon meeting. All interested parties are welcome to attend. The 2011 meeting schedule is as follows:
- Rescheduled January Meeting: February 9th, 2011
- March 9th, 2011
- May 11th, 2011
- July 13th, 2011
- September 14th, 2011
- November 9th, 2011
All are welcome to attend! For more information regarding the Coos County Coalition or the Littleton ATOD Task Force, please contact Bob Thompson, facilitator, at 837-2519 or at bthompson@nchcnh.org. |

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| We invite items for the newsletter
from our readers that relate to prevention, youth and parent programs,
new
developments, training and opportunities. The deadline for submissions
to this
monthly newsletter is the 26th of each month. Send items to
dgibbs@nchcnh.org. |
This newsletter is a
project of the North Country Health Consortium, a rural health network
improving the health of North Country residents through innovative
collaboration. Working together with businesses and other community
organizations, the health and human service provider members of the Consortium
are building a regional health care system to address the needs of Northern New Hampshire.
"North Country Health Consortium leads innovative collaboration to improve the health status of the region."
This newsletter is supported by funds from SAMHSA's Center for Substance Abuse Prevention.
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