Your Email List
4 Tricks to Build It
Utilizing email newsletters (eMarketing) to stay top of mind with your clients and prospective clients is both efficient and cost effective. The hardest part is getting individuals to sign up. Here are some great tips and tricks to get the job done. 1. Start with a compelling offer Just because you ask someone to sign up, does not mean they will. You need to give the individual a reason to sign up. Make it strong. Are you giving away information that they can't easily find themselves? Are you going to provide coupons or special offers? How about access to exclusive insights? 2. Sweeten the deal It never hurts to give away a free gift! Instead of just saying you will give them a benefit after they sign up and receive the first newsletter, actually give them one immediately. A free download. A tool or gadget. It doesn't have to be expensive or elaborate. Sometimes it is enough for you to invest in them when they are deciding to invest in you. 3. Give them an ongoing benefit If you can show them what's at stake for NOT joining, that can go a long way. What would they be missing if they didn't join? Are you going to be helping them eliminate a need or answer a problem, regularly? 4. Be clear on how you will use their personal information Privacy of personal information is a HOT topic. Don't forget to tell your potential registrants WHAT you are going to do with the information they provide you, HOW you intend to use that information and WHY you need it. If you are very clear with this information, they will be more likely to give it away to you. Some simple things to include are: - How their email address will be used
- How to unsubscribe if they wish to
- Clarify that their email/personal information will NOT be sold to other parties
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