"You've got a film with an important message. Now what?"
"What's a video
without a call to action? It's one-way messaging, and in today's environment,
it's ineffective. We know video must be used as an engagement tool that excites
the viewer into doing something. Call2Action is easily the best tool
we've seen so far for social media distribution and viewer empowerment - it's a
must-have for anyone wanting stronger viewership data and higher impact!"
--Maureen Issern, Moped Productions It
takes so much to get a film made. In a content-heavy, video-driven market, you
need more than just cut-through, you need follow-through. The folks at Take
Part and Participant Media (producers of films such as An Inconvenient Truth,
Food Inc., The Informant and many others) have done a tremendous job of
creating action campaigns to accompany their releases. Call2Action's Spark
(a video 'widget' with embedded action tools) for The Cove got 250,000 views in only two weeks, with a staggering 55%
interaction rate! Compare that with industry standards at 2.3-6.4% and
you start to see the power and potential of our tool set.
Click above to see The Cove Sparking a Movement What is The Spark and how does it engage so many people?The "Spark" is
a widget that combines video with action tools and can be shared virally across
the web. Video is the most compelling online catalyst for action -- salient,
immediate, suitable to the modern attention span -- but the longer and harder it
is to take action, the fewer the number of people who do. Call2Action's Spark,
which is integrated with Facebook, YouTube, and Twitter, solves this problem by
combining the two, offering a selection of actions to include with your video.We have a filmmaker discount through
July.
From now until August 1st, filmmakers can get
one year of service for the price of six months, or six months for the
price of three. Films inspired the creation of Call2Action and
Call2Action is dedicated to helping use the power of film in positive
ways.
It is all about partnership.
Corporations are also getting into the mix.
"With
so many marketing
messages competing for attention, brands are looking for ways to
involve themselves in content that goes beyond simply advertising. . .
The newest trend is businesses using serious documentaries to help them
form a more meaningful connection with their target audiences." --Louise Jack of MarketWeek
A branded Spark is a great way
for a company to both demonstrate its support and to
engage with audiences. And paying for the Spark and its distribution is an easy way for a corporation to integrate good work into its CSR strategy. If you have a film or a project you think is suitable, and want help in putting together a corporate pitch, let us know
More
Filmmakers who love The Spark:
Most recently, we had the honor of sponsoring the Media that Matters Film Festival, and we awarded three filmmakers with a Call2Action
prize package. You can read about that on our site here. And you can see below for examples of how other filmmakers have utilized Sparks to spread their message.

"The Spark gave us a great boost because
anyone could paste our notice onto their blog or web page and readers
could sign up right then and there."
-Colin Beavan, Executive Director, The No Impact Project and author of No Impact Man

Working Films substantially extended their network by reaching out to the nonprofit Gaia, who shared their concerns about waste. They also used the Spark to encourage people to host a screening.
Click on the Spark to the right to see it live:
To learn more, please visit our website.
Now you can explore each of our action tools in depth, and go to our gallery to see live Sparks. Visit www.call2action.com.
Thanks so much and hope to hear from you soon!
 Charlotte Rademaekers CEO and Founder
Call2Action See
change ignite.
Charlotte@Call2Action.com www.Call2Action.com Twitter.com/Call2Act
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Online video is a powerful awareness-raising tool. Now you can transform that awareness into real, meaningful action.
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