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May 11, 2010
 Greetings!


"You've got a film with an important message. Now what?"


"What's a video without a call to action? It's one-way messaging, and in today's environment, it's ineffective. We know video must be used as an engagement tool that excites the viewer into doing something.  Call2Action is easily the best tool we've seen so far for social media distribution and viewer empowerment - it's a must-have for anyone wanting stronger viewership data and higher impact!"


--Maureen Issern, Moped Productions


It takes so much to get a film made. In a content-heavy, video-driven market, you need more than just cut-through, you need follow-through. The folks at Take Part and Participant Media (producers of films such as An Inconvenient Truth, Food Inc., The Informant and many others) have done a tremendous job of creating action campaigns to accompany their releases.

 

Call2Action's Spark (a video 'widget' with embedded action tools) for The Cove got 250,000 views in only two weeks, with a staggering 55% interaction rate!  Compare that with industry standards at 2.3-6.4% and you start to see the power and potential of our tool set.



The Cove by Participant Media and Take Part

Click above to see The Cove Sparking a Movement

What is The Spark and how does it engage so many people?

The "Spark" is a widget that combines video with action tools and can be shared virally across the web. Video is the most compelling online catalyst for action -- salient, immediate, suitable to the modern attention span -- but the longer and harder it is to take action, the fewer the number of people who do. Call2Action's Spark, which is integrated with Facebook, YouTube, and Twitter, solves this problem by combining the two, offering a selection of actions to include with your video.

We have a filmmaker discount through July.


From now until August 1st, filmmakers can get one year of service for the price of six months, or six months for the price of three. Films inspired the creation of Call2Action and Call2Action is dedicated to helping use the power of film in positive ways.

Save My Oceans Spark     It is all about partnership.

Filmmakers and organizations are finding tremendous success in seeding the Spark through their networks and online communities, giving supporters the chance to easily advocate on their behalf. There has been particular uptake with cause-minded celebrities, who want to lend their name in support. Leonardo DiCaprio, for instance, has been hosting the 'Save My Oceans' Spark on his home page for more than a month.


Corporations are also getting into the mix
.


"With so many marketing messages competing for attention, brands are looking for ways to involve themselves in content that goes beyond simply advertising. . . The newest trend is businesses using serious documentaries to help them form a more meaningful connection with their target audiences."

--Louise Jack of MarketWeek

A branded Spark is a great way for a company to both demonstrate its support and to engage with audiences. And paying for the Spark and its distribution is an easy way for a corporation to integrate good work into its CSR strategy. If you have a film or a project you think is suitable, and want help in putting together a corporate pitch, let us know


More Filmmakers who love The Spark:

Most recently, we had the honor of sponsoring the Media that Matters Film Festival, and we awarded three filmmakers with a Call2Action prize package. You can read about that on our site here. And you can see below for examples of how other filmmakers have utilized Sparks to spread their message.

No Impact Project Spark


"The Spark gave us a great boost because anyone could paste our notice onto their blog or web page and readers could sign up right then and there."

-Colin Beavan, Executive Director, The No Impact Project and author of No Impact Man


Working Films Spark




Working Films substantially extended their network by reaching out to the nonprofit Gaia,  who shared their concerns about waste. They also used the Spark to encourage people to host a screening. Click on the Spark to the right to see it live:




To learn more, please visit our website.

Now you can explore each of our action tools in depth, and go to our gallery to see live Sparks.
Visit
www.call2action.com.

Thanks so much and hope to hear from you soon!


CEO headshot
Charlotte Rademaekers
CEO and Founder

Call2Action
See change ignite.

Charlotte@Call2Action.com
www.Call2Action.com
Twitter.com/Call2Act



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Online video is a powerful awareness-raising tool.
Now you can transform that awareness into real, meaningful action.