Feature Article
Local Search: Four Tips for Google Places
Google Places is an online directory of businesses around
the world. Having a current listing in this directory is essential for all
types of businesses, but is especially important for attorneys and small law
firms.
Why? Because most people seeking legal assistance start
their search on Google by entering their location and the specialty they need.
For example, someone looking for help with a will in a Boston suburb may type
"Needham Attorney Wills."
Google then serves up relevant results based on that query.
Frequently, businesses from Google Places are among the top ten listings on the
critical first page of results.
Being listed in Google Places will help you be found online,
differentiate yourself from the competition, and get insights about your
clients. And best, of all, the listing is free.
There are four steps you can take to make sure your practice
is among those top listings.
1. Claim your listing.
Each business listing on Google is composed of information
from a variety of different places including Yellow Pages and other third-party
providers. But Google values and trusts the information that you submit through
Google Places the most. This means that it will appear instead of any basic
information from anywhere else.
The first step to making the most of your free Google Places
account is to claim your listing and verify that the basic information is
accurate. Although the site lists almost 50 million businesses, only two
million have claimed their listings in the U.S.
You can edit or update this information whenever you need
to. You can add other information to your listing too - such as a description
of your business, for example, as well as photos, reviews, or information about
hours and parking costs - that will appear above similar information from other
providers.
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About Bardorf Legal Marketing
Bardorf Legal marketing is a full-service online marketing
agency that helps attorneys and law firms succeed in a changing world. Our team
of Internet marketing professionals is dedicated to implementing the best
approach for your specific area of expertise and location.
Call 617.823.0303 or email
ian@bardorfmarketing.com for a free consultation.
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