Monthly Featured Article
Claims of "Guaranteed 1st Page Google"
 Many attorneys are looking for effective ways to market their legal
services on the Internet. Done properly, Internet marketing is
undoubtedly one of the most cost effective and productive ways of
growing your firm.
However, attorneys suffer from the relentless
bombardment of inbound solicitations of claims that will change their
business, and drive highly qualified clients to the doorstep.
Claims like "Guaranteed 1st page Google ranking" and "We'll put you on the top of Google", and "Your firm will have an exclusive listing"
will certainly lead one to believe that dominating the web in any
particular practice and geographic area is only a credit card charge
away. The reality of many of these offers is often only realized when the only noticeable increase are those appearing on your monthly credit card statement.
Determining which offers are worthwhile and which
offers are scams may be nearly impossible to decipher unless you dig in
and do your homework. Unfortunately for attorneys, there simply isn't
enough time in the day to practice law AND effectively manage a
marketing strategy that produces results.
Thus, I am sharing my Golden Rule of Internet
Marketing. Keeping this rule in mind will undoubtedly save you time,
money and a boat-load of frustration:
Read the rest of this article » |
Got A Question?
I keep increasing my keyword bid on Google Adwords but my ads still don't show in the top 3 positions - can you help?
The days of simply spending more money to buy a top placement in Google's sponsored ads section (not the natural listings) is long gone. Yet, there still remains a misconception among many that if you simply increase the amount you're willing to spend on a keyword, you can buy a top placement. Not true.
Google changed its criteria for serving ads several years ago as it became abundantly clear to Google that they could make more money. So the smart folks at Google asked themselves, "what will it take to make more people click on more ads?" Thus, the Adwords 'Quality Score' was implemented and Google did make a lot more money.
Here's the scoop: the Google system calculates a 'Quality Score' for each of your keywords. It looks at
a variety of factors to measure how relevant your keyword is to your ad text, to the landing page text and to a user's search query. A
keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality
Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
Read the rest of this article »
|
