vol. 3

Legal Search Marketing
February 2010                                                            
Legal Search Marketing
Ian M. Bardorf
Law Firm Internet Marketing Advisor
Wellesley, Massachusetts 02481
PH: 617 823 0303 | Website: www.ianbardorf.com

Attorneys regularly get bombarded with dramatic solicitations like "Guaranteed 1st Page Google Ranking". These offers sound compelling but there is always a "catch". In this month's newsletter, we cover the validity of these claims. I also share the Golden Rule of Internet Marketing along with a few other helpful hints on what to be on the lookout for when considering these types of offers.

In the "Got A Question" segment, I review a common misconception when it comes to advertising with Google Adwords.


Ian M. Bardorf

Monthly Featured Article
Claims of "Guaranteed 1st Page Google" 
Legal Search Marketing
Many attorneys are looking for effective ways to market their legal services on the Internet. Done properly, Internet marketing is undoubtedly one of the most cost effective and productive ways of growing your firm.

However, attorneys suffer from the relentless bombardment of inbound solicitations of claims that will change their business, and drive highly qualified clients to the doorstep.

Claims like "Guaranteed 1st page Google ranking" and "We'll put you on the top of Google", and "Your firm will have an exclusive listing" will certainly lead one to believe that dominating the web in any particular practice and geographic area is only a credit card charge away. The reality of many of these offers is often only realized when the only noticeable increase are those appearing on your monthly credit card statement.

Determining which offers are worthwhile and which offers are scams may be nearly impossible to decipher unless you dig in and do your homework. Unfortunately for attorneys, there simply isn't enough time in the day to practice law AND effectively manage a marketing strategy that produces results.

Thus, I am sharing my Golden Rule of Internet Marketing. Keeping this rule in mind will undoubtedly save you time, money and a boat-load of frustration:

Read the rest of this article »
Got A Question?
I keep increasing my keyword bid on Google Adwords but my ads still don't show in the top 3 positions - can you help?

The days of simply spending more money to buy a top placement in Google's sponsored ads section (not the natural listings) is long gone. Yet, there still remains a misconception among many that if you simply increase the amount you're willing to spend on a keyword, you can buy a top placement. Not true.

Google changed its criteria for serving ads several years ago as it became abundantly clear to Google that they could make more money. So the smart folks at Google asked themselves, "what will it take to make more people click on more ads?" Thus, the Adwords 'Quality Score' was implemented and Google did make a lot more money.

Here's the scoop: the Google system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text, to the landing page text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

Read the rest of this article »

February Special Offer

Google Advertising 

Get two free months of Google Adwords management and analysis for an existing or new Google advertising campaign when you sign up for a six month Internet marketing program. Value of $500+.

Contact me for details...

Offer good until February 28th.

Client Spotlight
Attorney Tracy Fischer
Attorney Tracy Fischer
Launches new family & divorce mediation website and blog.

Internet Marketing

Market your firm on the web!

If you would like more information about marketing your firm on the web, contact me for a free consultation and analysis.

Contact Ian..

"I found Ian to be very professional, courteous and efficient in marketing my business. His efforts have certainly increased my bottom line. It is my pleasure to endorse him

Attorney Michael Franklin