vol. 2

Legal Search Marketing
January 2010                                                            
Legal Search Marketing
Ian M. Bardorf
Law Firm Internet Marketing Advisor
Wellesley, Massachusetts 02481
PH: 617 823 0303 | Website: www.ianbardorf.com

Happy New Year! Being the first month of the year, its only appropriate that we discuss a few simple online marketing strategies that will help earn new business for your law firm in 2010.

All the best for a prosperous 2010!

Ian M. Bardorf

Monthly Featured Article
Legal Search Marketing
Competition among lawyers, especially in today's business environment, is as fierce as ever. As a sole practitioner or small law firm, every little advantage that you can create against competitors is going to benefit you. Many attorneys put themselves at a distinct disadvantage without even realizing it. For those attorneys who are not Internet savvy, here are three simple online marketing suggestions that address common mistakes, are easily implemented, and will give you an advantage over the competition.
1.  What's with that email address?
Even something as small and as simple as an e-mail address can have a large impact on your business when it comes to determining whether or not you are going to earn a new client's business over the competition.

When the internet was first taking off a few years ago, nearly everyone was signing up to utilize free web based email services such as AOL.com, Verizon.com, Gmail.com, Yahoo.com, etc.. These free web-based email services were very convenient and were primarily created for individuals that wanted email accounts.

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Got A Question?
How do I get the best listing in the search engines?

Well, you've got to love the enthusiasm surrounding this question.

I'll assume your asking about getting great rankings in the organic search listings as opposed to the Sponsored Listings or the local business listings which comes at the top of the search engine page when someone search with a geographic reference, like "Boston, MA divorce lawyer".

This is referred to as SEO - Search Engine Optimization. Although there are many components to a well optimized web site, it basically comes down to this (according to Google):

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Client Spotlight
Attorney Michael Franklin
Attorney Michael Franklin
adds Hi-Definition digital video to his website.

Tip of the Month

Establishing Website Authority !

If your law firm sponsors an event, make sure you ask the host to add a link to your website from the online description of the event.

Here's why...


"Ian Bardorf is a true professional. He worked closely with our firm as we developed our website and marketing campaign. He supported us every step of the way with keen insight and experienced advice. I highly recommend his services." 

Attorney Larri Parker