Monthly Featured Article
INTERNET MARKETING - 2010 BEST PRACTICES
Competition among lawyers, especially in today's business
environment, is as fierce as ever. As a sole practitioner or small law firm,
every little advantage that you can create against competitors is going to
benefit you. Many attorneys put themselves at a distinct disadvantage without
even realizing it. For those attorneys who are not Internet savvy, here are three
simple online marketing suggestions that address common mistakes, are easily
implemented, and will give you an advantage over the competition.
1. What's with
that email address?
Even something as small and as simple as an e-mail
address can have a large impact on your business when it comes to determining
whether or not you are going to earn a new client's business over the
competition.
When the internet was first taking off a few years ago, nearly everyone was
signing up to utilize free web based email services such as AOL.com, Verizon.com,
Gmail.com, Yahoo.com, etc.. These free web-based email services were
very convenient and were primarily created for individuals that wanted email
accounts.
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Got A Question?
How do I get the best listing in the search engines?
Well, you've got to love the enthusiasm surrounding this question.
I'll assume your asking about getting great rankings in the organic search listings as opposed to the Sponsored Listings or the local business listings which comes at the top of the search engine page when someone search with a geographic reference, like "Boston, MA divorce lawyer".
This is referred to as SEO - Search Engine Optimization. Although there are many components to a well optimized web site, it basically comes down to this (according to Google):
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