The practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston
are reaping the benefits. However, still most businesses fail to
embrace what is arguably the most cost effective means of marketing and
advertising their services by continuing to believe that effective
marketing on the Internet is simply having a website.
Search marketing is a continual process of integrating and optimizing various
. The fact is, there is only so much real estate on
the search engine result page (SERP
) and we all know that Google is not
going to present your website ten times as the only choice. The search
engines look for variety. They select websites, blogs, directory
listings, social profiles, videos, press releases, PDF files, and just
about anything digital that they can index.
Effective search marketing converts
searchers into clients by ensuring your brand appears within the SERPs in the right
, at the right time
, and with the right message
. Your chances of
obtaining optimal SERP real estate for highly appropriate and targeted
search terms significantly diminishes if you simply rely on your website
alone. Read the rest of this article »....