vol. 1

Legal Search Marketing
December 2009                                                             
Ian M. Bardorf
Internet Marketing & Advertising Advisor
Wellesley, Massachusetts 02481
PH: 617 823 0303 | Website: www.ianbardorf.com

Ian Bardorf - Search MarketingWelcome to the first edition of Legal Search Marketing, a newsletter dedicated to Internet marketing and advertising for lawyers.

Each month you will find helpful resources, tips, and strategies designed to enhance your firm's online visibility and overall Internet marketing presence. If you're looking for innovative and affordable ways to effectively market your legal services, you will find it here!

I'll share marketing ideas, answer your questions, discuss hot topics, and showcase other local attorneys who have successfully implemented a particular marketing strategy.

If you have a question about marketing your legal services on the web, ask me. If you have suggestions or comments about Legal Search Marketing, I'd love to hear from you. Enjoy!

Ian M. Bardorf
Internet Marketing & Advertising Advisor
Monthly Featured Article
Legal Search MarketingThe practice of search marketing has significantly progressed over the past few years and businesses from Fortune 100s to the two attorney law firm in South Boston, are reaping the benefits. However, still most businesses fail to embrace what is arguably the most cost effective means of marketing and advertising their services by continuing to believe that effective marketing on the Internet is simply having a website.

Search marketing is a continual process of integrating and optimizing various online components. The fact is, there is only so much real estate on the search engine result page (SERP) and we all know that Google is not going to present your website ten times as the only choice. The search engines look for variety. They select websites, blogs, directory listings, social profiles, videos, press releases, PDF files, and just about anything digital that they can index.

Effective search marketing converts searchers into clients by ensuring your brand appears within the SERPs in the right place, at the right time, and with the right message. Your chances of obtaining optimal SERP real estate for highly appropriate and targeted search terms significantly diminishes if you simply rely on your website alone. Read the rest of this article ....
Got A Question?
Isn't "optimizing" a website just the task of adding lots of targeted keywords?

Although adding appropriate keywords to any web page is a critical step in properly optimizing a site, it is just one task from various interdependent actions and processes required to effectively optimize any site.

Perhaps the most important factor regarding the "process" of adding appropriate keywords to your website is specifically 'how its done'.

The most severe ramification for improperly optimizing your site is becoming "blacklisted" by the search engines. That means, your website will never be served in the search engine results. One would really have to be totally negligent or willing to take a tremendous chance for potential short term value to become blacklisted for the improper implementation of keywords, but it does happen.

For a more complete answer regarding the proper optimization of your website, I would invite you to read my article title SEO 101.  Let me know what you think.
Tip of the Month

A quick and easy way to determine if your website is being recognized by the search engines is to do a search engine index check.

Here's how...

Client Spotlight
Attorney Jack Merrill
Attorney Jack Merrill
launched his Massachusetts employment law blog,  Working the Law to engage his target audience.

Search Marketing Resources
"Ian Bardorf is a true professional. He worked closely with our firm as we developed our website and marketing campaign. He supported us every step of the way with keen insight and experienced advice. I highly recommend his services." 

Attorney Larri Parker