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Convera is the leading provider of on-demand search as a service for publishers.
Using Convera's search services, publishers can combine proprietary content with an editorially vetted best of the Web to provide an authoritative and comprehensive search experience for specialized audiences.
Many of the world's largest publishers are working with Convera to accelerate their e-publishing strategies, meet growing online revenue goals and build loyal online professional communities. |
Vertical Search Presentations
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Convera Powered Sample Vertical Search Sites
by Nation's Restaurant News
a Lebhar-Friedman property
a CMP property for doctors
an Incisive Media property for mortgage professionals
a John Wiley and Sons property for microscopists
a Euromoney property for financial professionals
a Centaur Media property for professionals in marketing, advertising and design
a Naylor property for utility professionals
a Canon property for pharmaceutical professionals |
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North America
Jim Hohman
UK and Europe
Graham Charlesworth
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VERTICAL SEARCH GETS BEAUTIFUL
"first of its kind vertical search engine for the professional beauty industry"
Salon and beauty professionals now have a powerful, new Web-based information source - www.ProBeautySearch.com Stylists, cosmetologists, educators, salon owners, beauty students and other salon industry professionals can now easily find targeted, industry-relevant results on any beauty related topic.
The new search capability is available on all Modern Salon Media Web sites: ModernSalon.com, FirstChair.com, SalonToday.com and RenewProfessional.com.
Modern Salon Media and Convera Corporation co-developed the site.
According to Scot Stevens, Group Publisher, Modern Salon Media, "ProBeautySearch.com is a powerful search tool for beauty professionals, unlike any Web-based tool offered to beauty industry professionals to date anywhere on the Web. Unlike Google, Yahoo and other all-encompassing search engines that return hundreds of pages of results, most of which are irrelevant or not related to the beauty industry, ProBeautySearch.com is engineered to provide only beauty industry relevant search results. To see the difference, run a search on the term "color" and compare the results to the same search on Google."
Modern Salon Media is the professional beauty publishing division of Vance Publishing Corp. Vance Publishing has been a recognized leader in business information and communications. The company serves select business-to-business markets with 20 magazines, a host of newsletters, web offerings and data and custom media products
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OBSTETRIC AND GYNECOLOGICAL PROFESSIONALS USE VERTICAL SEARCH TO FINDIT
"provides search results for ob/gyn specialty-specific patient care and practice management"
OBG Management has partnered with Convera to create OBG FindIt, a vertical search engine for the ObGYN specialty. OBG FindIt provides search results for ob/gyn specialty-specific patient care and practice management.
OBG Management is published by Dowden Health Media and is a division of Lebhar-Friedman, Inc., a full-service healthcare communications company that specializes in high-quality communication with physicians, advanced practice clinicians, and consumers. Its highly respected, peer-reviewed journals reach more than 300,000 physicians and clinicians in surgery, psychiatry, family practice, internal medicine and obstetrics/gynecology.
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CONVERA AND YELLOWBRIX
SET TO MAKE NEWS
"new partnership will create vertical news
and search applications"
Convera and YellowBrix, a leading provider of syndicated, real-time industry news and content analytics services, have agreed to create a joint vertical news and search application for the finance, medical, media and publishing, energy and environment sectors.
Publishers serving the information and workflow needs of the online communities in these sectors will be able to offer access to a single-source solution of the most trusted and respected premium news sources, industry-specific trade information and critical business and financial data that will also include a vertical search and ad serving capability.
YellowBrix is a pioneer in real-time information delivery and leading provider of content analytics, content syndication services and content management technologies.
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VERTICAL SEARCH - MARKET SIZE, SHARE AND FORECAST
"financial potential remains attractive"
Outsell Inc, the leading analyst and consultancy firm for the information and publishing sector, have released an analysis of the market size, share and forecast for vertical search.
Click here for a free download of the report.
This report includes:
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Outsell data on B2B vertical search market size and growth
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Analysis of vertical search market dynamics
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An overview of the vertical search market
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Essential actions for publishers
According to Outsell, "Vertical search continues to deliver what big search engines miss, and the resulting financial potential remains attractive. Outsell estimates the total ad-supported B2B trade information vertical search market at $518 million in 2007. Our research shows that the user and advertiser needs addressed by vertical search services remain significantly underserved by Google, Yahoo!, Microsoft, and AOL. But many B2B trade publishers and information providers that have launched vertical search services have been slow to do what's necessary to use vertical search as a springboard to seed a fast-growing virtuous circle".
Click here for a free download of the report.
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VERTICAL SEARCH REPORT 2008
Members of American Business Media (ABM), the UK Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB) and the E-consultancy user community were surveyed on the emergence of vertical search, current search behavior, projected advertising spending and the rise of search toolbars and widgets.
The respondents included 116 publishers, 140 advertisers and over 100 advertising agencies.
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MEET CONVERA AT THE FOLLOWING PUBLISHING EVENTS
"Convera are part of the publishing community"
International Newsletter & Specialized-Information Conference
June 1-3, 2008, The Mayflower Hotel
Washington, DC
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