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News, Information & Marketing Advice For The Material Handling Dealership
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What's the latest in marketing, and how do you apply that to your dealership's marketing mix.  Check out the only website dedicated specifically to helping dealerships just like yours designed to help you understand the latest marketing tools, how to integrate them into your marketing activities, and how to become a more effective and efficient marketer of your dealership's products and services.  
email sample
 
Product
Spotlight
 
eMail campaigns are cost effective ways to quantify your performance, get immediate responses, and promote several products and services at one time.  We will design a template for you, personalize it with your products, services, logos, send the email, then provide you with a report showing opens, clicks, and click-through rates.

500  addresses $275

1000 addresses $350

1500 addresses $450

2000 addresses $525

Contact us HERE to get started, or to get information on an eMail campaign just like this one, for your dealership.
Marketing
Definition
Podcast
Podcast Icon Click the podcast icon to be taken to our home page, where at the bottom left you can listen to our President's definition of traditional marketing activities.  Get insight into what marketing departments could be, and should be doing to move your dealership forward.
 
Marketing 411
Feature Story
Why Advertise During A Recession
Read why now more than ever, it's important to keep your foot on the marketing accelerator.  Now is a great time for aggressive dealerships to gain awareness and market share.

Other Dealership Marketing Articles
Is Your Dealership Getting The Most Out Of Its Sales Literature
Sales literature is often mis-used or over-used.  Get our take on this very expensive sales collateral and some tips on how your dealership can save money on brochures.

What's The Hype About Skype?
Skype and other products like it are changing the way consumers and businesses interact.  View this five minute screen capture on the future of B2B communication, and set your dealership apart from those not using the latest technology to enhance business relationships.

Putting Power In Your Powerpoint Presentations
Putting together and presenting powerful presentations is simple and easy.  Yet they are so often a dismal failure.  Find out more in this 10 minute, 9 slide presentation video on how your dealership can get the most out of each presentation you perform.
 DM Special 620
Post Card Special 
2500 8.5" x 5.5" post cards designed, printed in full color on the front with glossy UV coating, and shipped to your location.
 $620 
Offer good until March 31
 
Click HERE to fill out request and we'll call you right away to get details! 
Industry News
Link To Powered Industrial Trucks eTool at OHSA
A simple beginner's style guide to understanding forklift safety and OHSA reg. 29CFR 1910.178.
 
Central Grocers Entire Fleet To Be Powered By Hydrogen
220 fuel cells purchased will eliminate battery changing stations, and reduce the carbon footprint. 
 
ProMat Preview
Next week's show is bound to unveil some new technology.  We will be there to see how new products might be effecting how you market your dealerships. 

MHEDA To Hold Objective Based Selling Seminar At ProMat, Jan. 13
Focusing on the customer and not your product is the building trust and relationships.  This is the future of building a solid dealership.
Thank you for reading.  If you found this eMail useful, contact me to find out how you can integrate this same strategy into your dealership marketing.  And if you will, please use the "forward email" button at the bottom of this email to spread the word.   
 
Barry Lauterwasser
President
502.298.4502