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TOP OF THE WEEK TO YOU! (by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
On the Surface, It Looks Good, Ok Maybe Great
Ok, I'm really happy. Microsoft took the wraps off its brand new tablet called Surface and it's cool. Microsoft has a long history of waiting to see how the market shapes up before they jump in. This time, in my opinion, it seems to have really paid off. The Surface is sexy hot and functional. It's going to be available in a "Metro-only" version of Windows 8 and a Windows 8 Pro which will have Metro, as well as the more familiar desktop look of Windows with a Start bar and home screen icons. It has the magnetic case that many have for the iPad but the coolest part is the cover is a super-thin keyboard - available in colors. I'm probably going to get orange.
So if I sound like I'm gushing, I am. Those of us in commercial real estate have adopted iPads and even Android tablets like no other hardware or software since the PC. And the tablets to date have really just been "viewing" machines. Because of how we work, being in a familiar business environment that easily lets us input rather than just enjoy the output is big.
Now don't get me wrong, there are critics. The critics say that it's a copycat product and Apple and the iPad is THE way to go and will continue to lead. I say it's like many real estate development projects; the second or third owner is the one who gets it right and makes the most money. Critics say it's too late for Microsoft to capture enough market share. Maybe, maybe not. I don't care. They'll capture enough to make it a reliable purchase. I base that on the fact that commercial real estate and industries like ours are ripe for the picking. Think about it. There are 1.25 billion - yep, billion with a "B" Windows PCs. Many of you are in sales so I know you can see what that base does to a capture rate. And their existing sales channel is huge. The leverage is huge. The fact that Surface is more of a business machine is the differentiator we all look for when competing. Watch this and tell me what you think.
So there you have it. That's some marketing piece. There is a problem; it's likely not coming out until near Christmas so I'm just going to ask Santa for one. I sure wish there was a Christmas in July sale. How about you?
If you would like to join our blog discussion click here or I welcome your feedback through email.
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Hot Deals/Leads
Chipotle Mexican Grill operates 1,150 locations nationwide as well as in Canada and the UK. The chain of restaurants prefers to occupy spaces of 1,800 sq.ft. to 2,500 sq.ft. in endcaps of power, mixed-use and strip centers, as well as freestanding locations. Growth opportunities are sought throughout IN, KY, MI, OH, western PA, WV and Toronto, Canada during the coming 18 months. Typical leases run 10 years with options. For more information, contact Mark Heath, Chipotle Mexican Grill, 600 North Cleveland Avenue, Suite 130, Westerville, OH 43082
Easy Pickins operates 27 locations throughout NJ, NY and PA. The stores, offering women's apparel, footwear and accessories, occupy spaces of 3,500 sq.ft. in malls, power and strip centers, and urban/downtown areas. Growth opportunities are sought throughout the existing markets during the coming 18 months. For more information, contact Alan Warshak, Easy Pickins, 450 7th Avenue, Suite 701, New York, NY 10123
Burlington Brands operates 10 locations throughout AL, NC, NV, SC and TN. The apparel stores, offering men's and women's apparel, occupy spaces of 5,000 sq.ft. in outlet centers. Limited growth opportunities are sought throughout the existing markets during the coming 18 months. For more information, contact Blake Wagner, Burlington Brands, PO Box 1023, Burlington, NC 27215
Like these leads? Want More? Go to the Dealmakers website for a Subscription. Dealmakers, the nation's weekly news source on retail real estate.
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Jing Take Screenshots: Capture an image of what you see on your computer screen. Record up to 5 minutes of onscreen video. Jing's older siblings - Snagit and Camtasia - are great for editing and enhanced sharing |
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