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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
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I am a Walking Hotspot
One of my favorite gadgets is my Verizon MiFi. As a matter fact, I like it so much I don't even call it a gadget, I refer to it as a necessary piece of equipment. So I was intrigued this week when I learned that at this year's South by Southwest conference in Austin, Texas a controversy was created when one of the companies came up with a plan to turn homeless men into walking hotspots. It particularly took me by surprise because one of my tech friends and I like to joke about being walking hotspots. Little did I know.
First a little background on my bizarre discovery. South by Southwest (SXSW) is an annual event that features music, film and interactive (which I am focusing on in this article). Dozens of entrepreneurs start out in buses, originating from San Francisco Boston, Cincinnati, Florida, Las Vegas, New York, etc., and spend three days traveling to the event in Austin. On the way there, they are expected to create a product or company that they then pitch to the venture community. One Web outlet referred to them as "buspreneurs". I was particularly interested this year as one of our technology vendors was participating. So it seems that during this nine-day event that includes an interactive portion, a film portion and a music portion , a marketing company decided to turn Austin's homeless into walking hotspots and outfitted them as part of the program with T-shirts saying "I am a 4G hotspot". It raised a lot more controversy than when I walk around downtown saying it. People on both sides of the fence, those that find it a horrible display of dehumanizing the homeless, to those who say it's a great opportunity to bring awareness to the homeless and create social links between the homeless that roam the streets of Boston and the general population. The inventors of the program believe that it was a way to modernize the street newspaper model that has been employed to support homeless populations. From what I understand it works like this. There were 13 men chosen to participate. They are given a t-shirt which identifies them by their first name and says, I'm 4G hotspot. Anyone who wants to access the Wi-Fi simply asks them for access in exchange for a donation which is suggested at $2.00 for 15 minutes. The company paid each participant $20 a day, and they were able to keep whatever customers donated in exchange for the wireless service. And I am not really sure how I feel about it but in general, I think it's probably a good program for exploring. So back to me being my own hot spot, sans the t-shirt. I purchased it when I got my first iPad because I wanted to be able to be on Verizon's plan. We now have a couple of them in the office and I wouldn't want to be without it. It really comes in handy. It's really small it's priced right and I've been at many a meeting where it's not only a lot faster for me to connect but I'm able to quickly led others connect as well. So it's just one of those little tools that you might find as useful as I do. Since human hotspots were in the news, it seemed like a perfect time to share with you one of my favorite "must haves".
If you would like to join our blog discussion click here or I welcome your feedback through email.
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Hot Deals/Leads
The Fresh Market operates 113 locations throughout AL, AR, CT, FL, GA, IL, IN, KY, LA, MA, MD, MS, NC, NJ, NY, OH, PA, SC, TN, VA and WI. The supermarkets, featuring meat, seafood, deli, coffee, produce, bakery, prepared foods, floral and gift and wine and beer departments, occupy spaces of 18,000 sq.ft. to 21,000 sq.ft. in lifestyle, power and neighborhood shopping centers. Growth opportunities are sought throughout the eastern and midwestern regions of the U.S. and in CA during the coming 18 months. Typical leases run 10 years with six, five-year options. Preferred demographics include a population of 150,000 within five miles earning $75,000 as the median household income. For more information, contact Stephen Smith, The Fresh Market, 628 Green Valley Road, Suite 500, Greensboro, NC 27408
Safeway, Inc. trades as Randall's Food and Drug and Tom Thumb at 112 locations throughout TX. The supermarkets feature seafood, floral, cosmetic and bakery departments, as well as banks, ATMs, a photo processing center, a drive-thru pharmacy, gasoline facilities and full-service counters offering lottery and movie tickets and car license renewals, in select locations. The company occupies spaces of 59,000 sq.ft. in freestanding locations and strip centers. Growth opportunities are sought throughout Austin, Dallas and Houston, TX during the coming 18 months. For more information, contact David Hardin, Safeway, Inc., 3663 Briarpark Drive, Houston, TX 77042
Marsh Supermarkets, LLC trades as Marsh Supermarkets and O'Malia's at 97 locations throughout IN and OH. The supermarkets, featuring bakery, seafood, produce, floral, meat, gift and wine departments, as well as a pharmacy in select locations, occupy spaces of 45,000 sq.ft. to 65,000 sq.ft. in freestanding locations and strip centers. Growth opportunities are sought throughout the existing markets during the coming 18 months. For more information, contact Brent Edstrom or Bill Marsh, Marsh Supermarkets, LLC, 9800 Crosspointe Boulevard, Indianapolis, IN 46256
Like these leads? Want More? Go to the Dealmakers website for a Subscription. Dealmakers, the nation's weekly news source on retail real estate. |
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Featured Internet Site of the Week
South by Southwest
Annual music, film, and interactive conference and festival held in Austin. Includes schedules and band and film lists.
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