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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
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More Than One Identity
I have multiple identities and I'll bet you do too. Not the crazy, schizophrenic identities that movies are made about, but email identities. Many of you have never worked with me, other than through RealWired!, so you're not accustomed to seeing mail from my Brenda@DohringGroup.com address. I also receive emails or at least copies of emails that go to addresses such as admin@....., support@.... and others. Most of us do. Many of you have a "personal" email from one of the generic carriers such as Gmail, MSN, AOL, Yahoo or a phone or cable company. Those who have multiple emails tend to fall in two categories: your company frowns on business email mixing with personal or you don't want your address to get picked up and added to more spam lists than it already is. Oh sure there are those of you who lead secret lives and need a multitude of emails, but there's not enough space in this column for that discussion. to discuss that.
I have such public email addresses (they're posted on the web in many places) that it never made sense for me to do anything other than "be myself". Funny thing to say when I just told you about all the aliases I have. Oh and in addition to the many faces of Brenda professional email accounts, I went ahead and got a Gmail account a couple of years ago. So here's the thing. Managing all the aliases is a pain. Since many of us are juggling these email addresses with an Exchange Server, a PDA and too many passwords to even mention; I feel like I should share with you a few ideas that help me stay collected and not running for the asylum in the hills. I do hope you're not as email schizophrenic as me, but just in case; let's tackle a small bit of this mess.
Outlook is the most popular e-mail program for business, but if you don't want to shell out cash for Outlook, there are numerous free services that offer many of the features that make Outlook so popular. It might interest you to have a brief understanding of email protocols, but if not, skip the next few lines in this paragraph. Basically, a protocol is just a standard method used at each end of the email communication. And yep, there is one for outgoing mail and one for incoming. SMTP (Simple Mail Transfer Protocol) is the protocol always used in sending (outgoing) emails. Incoming mail has two protocols POP (Post Office Protocol) and IMAP (Internet Message Access Protocol). They both handle incoming mail but they do it differently. For the most part, the only reason you care about this is because it can help explain why the numerous places you go to live your schizophrenic life (the places you pick up mail) may not stay in perfect sync.
Here's the important stuff, at least for most of us. POP downloads the mail into the user's computer; IMAP keeps email on the server and provides view from multiple places simultaneously. POP downloads and disconnects from the server, IMAP stays connected for a longer period of time and is able to sends notifications as new mail arrives. IMAP, changes made (i.e. marking email as read, as forwarded) are synchronized to the mail server so they are visible from your other devices and computers. Fewer and fewer people are using POP because of its inability to sync. Okay. So there you have the techie stuff, now for the practical.
You need to understand that not all mail servers (services) are the same. Don't panic if you notice that email arrives on slightly different schedules on your various devices. It can be the sync schedules that you've set or just the services' various speeds. They shouldn't be far off and that's something to watch for if you're managing several email accounts.
Once confident you're getting all your mail, the best way to handle the organization of all of it is by filtering or routing. This can be as simple as having folders named Personal and Business as prime routing places or much, much more complex. And I know I'm not telling you anything new. In versions of Outlook prior to 2007, click Tools/Rules and Alerts then click on the email Rules tab and the rest is fairly self explanatory. If you want to set up more complicated rules where emails are routed to other email accounts as well as being stored or deleted be sure to take your time and test as you go.
Lastly, if you want to really drive yourself, or your tech staff nuts, tell them that in addition to receiving all your various emails in one location, you need to be able to "send" from the various accounts. They'll love you. Not.
I believe I have loaded you up with enough information to make your head spin but don't let anyone see you or you're liable to end up in the loony bin!
Click here to join our blog discussion or simply shoot me an email when you get a chance.
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Hot Deals/Leads
Wing Zone operates 100 locations nationwide. The restaurants occupy spaces of 1,200 sq.ft. to 1,400 sq.ft. in freestanding locations, downtown areas, universities and entertainment, outlet, specialty, strip and value centers. Plans call for 12 openings along the East Coast, with a focus on the southeastern region, as well as the midwestern region of the U.S., during the coming 18 months, with representation by APE Realty, Inc. Typical leases run five years with a five-year options. A vanilla shell and specific improvements are required. Preferred demographics include a population of 40,000 within three miles. Major competitors include Buffalo Wild Wings, Wing Stop and Wings to Go. Expansion is franchise-driven. A land area of 0.3 acres to 0.5 acres is required for freestanding locations, and the company will consider ground leases. The company requires site submittals to be sent via email. For more information, contact Mark Camara, APE Realty, Inc., 4491 West Whitewater Avenue, Weston, FL 33332
Food Markets Northwest, Inc. trades as Metropolitan Market at six locations throughout the Puget Sound area of WA. The full-service supermarkets, featuring bakery, deli, meat, seafood, floral, wine and beer and housewares departments, occupy spaces of 30,000 sq.ft. to 32,000 sq.ft. in freestanding locations and strip centers. Plans call for one opening in Seattle, WA during the coming 18 months. Preferred demographics include a population of 30,000 within two miles. The company prefers to locate in areas with high vehicle and foot traffic counts. For more information, contact Dale Chandler, Food Markets Northwest, Inc., 3301 South Norfolk Street, Seattle, WA 98118
D'Angelo Franchising Corp. trades as D'Angelo Grilled Sandwiches at 200 locations throughout CT, MA, ME, NH and RI. The sandwich shops occupy spaces of 1,500 sq.ft. in freestanding locations and endcaps of shopping centers. Plans call for eight to 10 openings throughout New England during the coming 18 months. Typical leases run five years with options. Specific improvements are required. The company is franchising, and will also consider locations in universities, hospitals and industrial parks. For more information, contact Michael Rodelle, D'Angelo Franchising Corp., 600 Providence Highway, Dedham, MA 02026
Panera Bread operates more than 1,400 locations nationwide throughout 40 states, as well as in Canada. The cafes, offering sandwiches, soups, salads and desserts, occupy spaces of 4,500 sq.ft. to 5,000 sq.ft. in pad sites and endcaps of shopping centers. Growth opportunities are sought throughout DE, Ocean and Monmouth counties in NJ and Lehigh Valley, central and the greater Philadelphia area in PA during the coming 18 months, with representation by Fameco Real Estate, LP. For more information, contact Brandon Famous or Richard Schuch, Fameco Real Estate, LP, 633 Germantown Pike, Suite 200, Plymouth Meeting, PA 19462
Like these leads? Want More? Go to the Dealmakers website for a Subscription. Dealmakers, the nation's weekly news source on retail real estate. |
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