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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
The Year is Almost Over I love the word perspective. I'm not so sure about the word perception. To me perspective describes a future indication, something upcoming that others might not see. Perception on the other hand seems to generally reflect how someone sees or considers something, and it may have little basis. Perspective seems wise. To me, perception is about the process of how sensory information is received and interpreted by the brain. It is often used to explain how two people see the same events differently. And boy, we all see things very differently much of the time. To me, perspective is a way of understanding something based on what we have experienced. We form our perceptions from our perspectives. They tend to be the result of our experiences. I like to say that none of us are dealing with reality, just our perception of reality.
So what does all this have to do with the fact that we are less than two weeks away from Christmas and most of us are already in the full swing of "the holidays," (no matter what that means for each of us)? It means that the whole world is positioning for a new year...a new start. It means that most businesses know how they finished the year and what they will do differently to make things better next year, whether this year was stellar, average or awful. But you know what? Most businesses don't operate that way. Most still don't know where they are and most don't have a way to project with any level of certainty where they might end up next year. They have few repeatable processes. And that, my friend, is the key.
Now what I just said is from my perspective and it is my perception. I feel good about talking to you about it because I have come to this perspective from what I see when working with both small and large companies that participate in some way in commercial real estate. Oh, there are exceptions. Some banks we work with have some great processes and even some of the non-regulated areas of our industry do well at process, but I have to tell you, most don't and so my perception is there is a great opportunity for companies to differentiate themselves.
Companies and people with good process recognize and operate from a perception that Labor Day is the beginning of the new business year. They get focused on closing out the year, set new budgets and business initiatives are set in motion. Some of that good "motion" echoed back to the beginning of this year when businesses and people perceived that the year was going to be better than the last. That perception fueled activity and then it slowed, again based on the perception that it was time to remain cautious. This push-forward, pull-back methodology is easiest when a company has used technology to its fullest and put processes in place. Without those two things, push-pull feels completely chaotic.
If you started to think the business year was over back in September, great. If you didn't, don't fret. There is still time to pull it together. There is still time to get that software program or CRM system and implement a process that will get you there for next year. Really, there is. Just think of how we keep hearing about how many more shopping days there are to the "big day". Know that you have the same number of days (and a few extra) to set a new year in place. The deadline is there to motivate you. Use it!
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Sales/Marketing Tip
Operator Error One morning in early 1990 I was flying a Cessna 150 on final approach for runway 5 into Lakeland. A, low time student pilot, I was doing some touch and goes (practicing landings and take offs) before work. At an altitude of ten feet or so I was a little fast and should have cut the throttle and eased back on the yoke as the plane settled earthward. Instead, in an effort to make her land before she was ready, I flew her onto the runway. At that speed the main gear hit, compressed, and bounced me back into the sky. Now at about twenty feet above the ground, in my inexperience, I did the worst thing possible. I pushed forward to force the plane back to the ground. And toward the ground she went too. She bounced again, more violently than before. The windshield pointed up and then down again. The plane found the ground. But this time the nose wheel hit first. The gear buckled. The propeller bent. The engine smashed into the tarmac. We were down.
I found myself hanging by my shoulder harness looking straight down out the windscreen at the runway surface. The tail of the plane was sticking straight into the air like some weird potted plant. I quickly switched off all electrical power, fearing fire. After a few seconds I turned the radio back on and told the tower that I had crashed but seemed to be unharmed. Of course, it was already obvious to them that I had wrecked the plane. They said that they'd send someone right out to get me. I turned off the radio, gingerly released my harness, lowered myself to the ground and waited on the asphalt for the emergency guys.
The ride to the terminal was a strange one. I was gravely embarrassed but glad to be alive.
At the airport a doctor checked me out and pronounced me uninjured. I filled out a bunch of forms for the FAA. Then I left to work my normal sales route.
It turned out that the rented plane was totaled. I ended up having to pay the deductable on the insurance which was $1,000, the only thousand I had. It was a few years before I returned to finish my pilot's training but I did, ultimately, become a competent flyer of airplanes.
I might be the only person you know who crashed an airplane and walked away. I learned a lot that day and I'll share it with you. Some things are better learned vicariously.
Planes must be flown. They'll go, within reason, where you tell them to go as long as you obey the rules of aerodynamics. On that day I was more of a passenger than a pilot. I was passively accepting the flight path instead of deliberately manipulating my speed, pitch and yaw to get down safely. I thought that I could just ride it right down to the ground without the niceties of active management. I discovered that the laws of physics are rather unforgiving.
I think that businesses might be like airplanes. You can use them to get where you want to go but only as a pilot and not as a mere rider. There are a lot of variables that will determine the success of your business. They change constantly. In the last couple of years a lot of them have changed so much that formerly great products don't get sold and old skills won't get you appointments or close deals. The winners in 2010 will be those who actively manage their businesses, not those who wait around hoping for a happy landing.
I heard a highly successful CEO speak the other day. He said, "Most managers are stewards of the inevitable".
Every flight instructor will tell you that the first rule is: fly the aircraft.
Copyright Mark Fitzgerald, 2009, All Rights Reserved.
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Hot Deals/Leads
Dan's Supreme Super Markets, Inc. trades as Dan's Key Food at 12 locations throughout NY. The supermarkets occupy spaces of 20,000 sq.ft. to 50,000 sq.ft. in downtown areas, freestanding locations and strip centers. Growth opportunities are sought throughout the metropolitan area of New York, NY during the coming 18 months. Typical leases run 25 years.For more information, contact Dan's Supreme Super Markets, Inc., 474 Fulton Avenue, Hempstead, NY 11550.
Fiesta Mart, Inc. trades as Fiesta Mart at 48 locations throughout TX. The supermarkets occupy spaces of 25,000 sq.ft. to 55,000 sq.ft. in freestanding locations and power and strip centers. Growth opportunities are sought throughout the existing market during the coming 18 months, with representation by United Equities. Typical leases run 10 years. For more information, contact United Equities, 4545 Bissonnet Street, Suite 100, Bellaire, TX 77401.
Jos A. Bank operates 400 locations nationwide. The stores, offering men's tailored and casual apparel, footwear and accessories, occupy spaces of 4,000 sq.ft. to 5,000 sq.ft. in malls, pad sites and lifestyle and strip centers. Growth opportunities are sought throughout Philadelphia, PA during the coming 18 months, with representation by Katz & Associates Corp. For more information, contact Katz & Associates Corp., One Blue Hill Plaza, Suite 1440, Pearl River, NY 10965; Web site: www.katzassociates.com.
Talbots operates 860 locations nationwide and in Canada. The stores, offering women's apparel, shoes and accessories, occupy spaces of 5,000 sq.ft. to 8,000 sq.ft. in endcaps and freestanding locations. Growth opportunities are sought throughout NJ during the coming 18 months, with representation by Silbert Realty & Management Co., Inc. For more information, contact Silbert Realty & Management Co., Inc., PO Box 406, Millington, NJ 07946.
Like these leads? Want More? Go to the Dealmakers website for a Subscription. Dealmakers, the nation's weekly news source on retail real estate.
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Featured Internet Site of the WeekDaily Bits
From software to Web 2.0, from online marketing to social networks and open source. In simple words, your daily dose of Internet and technology!
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