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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. | You've Heard it Once. You've Heard it Twice. You've Heard it a Lot.
I overheard it at breakfast this morning. We, as service companies, need to communicate and communicate often. It was interesting because the conversation was coming from an attorney who was speaking about national service firms, so certainly, that's about you and me. What he was talking about was that he was going take the four days over the Thanksgiving holiday to revamp his website. While I didn't partake a lot in the conversation, it generally revealed that not only does this attorney take responsibility and control for his website, and this from a sizable firm, but he also recognizes that it's really, really important to have worthwhile content on the site. Something that someone wants to find when they're in need, but also something that will be picked up by search engines and crawlers. How does that happen? It happens by frequency. It happens when enough people see the content that is put out there and start to see this firm as a resource.
We all know the adage. People like to do business with people that they know and like. If done correctly, a website helps portray a level of "friendship", but of course, only if there's something personal about it. Otherwise, it's a glorified Yellow Pages ad. Good news is it doesn't cost as much as those old-fashioned Yellow Pages ads did. But here's the deal... if you've heard it once or twice, you've heard it a whole bunch of times; you need to add some sort of ongoing interaction and possibly a blog. Not that I didn't say you absolutely have to do a blog, because frankly, for most professional service firms there's not a lot of back-and-forth interaction that creates an active blog and sometimes an inactive blog can be a problem.
But let's say that you're on the side of wanting to communicate more, but you're worried you don't think you have "award-winning writer" as part of your byline, so maybe you're concerned about being able to create quality content that will be valuable to someone. Get over that. There so many topics to blog about that will give a potential reader a broader knowledge about commercial real estate, lending, architecture law engineering, whatever segment of the particular real estate industry you participate in. So here's the deal. I put together 52 topics...that's one for every week...for the next 12 months. I'm happy to send them to you, because sometimes it's just the getting started. Trust me, I know. I've been writing RealWired news for almost 7 years now and I sometimes have a hard time, so I know you will too. But think about it. You can write about how to prepare your property to get the best lease rates, common scams and how to avoid them, information about loan modification, average pricing of your particular product, how to keep the best vendor list and on and on and on. I really would like to see more of my commercial real estate brothers and sisters actively changing content on their websites and engaging in blogs. So do me a favor...shoot me an e-mail and let me give you 52 ideas to talk about. Click here to join our blog discussion. |
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Hot Deals/Leads
American Flatbread operates four locations throughout VA and VT. The restaurants occupy spaces of 3,000 sq.ft. to 4,000 sq.ft. in freestanding locations and lifestyle, power and strip centers. Growth opportunities are sought throughout Howard and Montgomery counties in MD; Alexandria, Fairfax, Fredericksburg and Stafford, VA and Washington, DC during the coming 18 months, with representation by JBG Rosenfeld Retail. For more information, contact JBG Rosenfeld Retail, 4445 Willard Avenue, Suite 700, Chevy Chase, MD 20815; Web site: www.jbgr.com.
Sonic Drive-In operates 3,350 locations nationwide. The fast-food restaurants occupy spaces of 1,500 sq.ft. to 1,800 sq.ft. in freestanding locations with a drive-thru and pad sites. Growth opportunities are sought throughout Orange and Los Angeles counties in CA during the coming 18 months, with representation by Coast to Coast Commercial. A land area of 30,000 sq.ft. is required as well as a patio and drive-thru. For more information, contact Coast to Coast Commercial, 26400 La Alameda, Suite 106, Mission Viejo, CA 92691; Web site: www.sonicdrivein.com.
Squeeze USA operates 10 locations throughout CA, CO, TX and VA. The juice shops occupy spaces of 800 sq.ft. to 1,600 sq.ft. in endcaps with a drive-thru. Growth opportunities are sought throughout Los Angeles, Orange, San Fernando Valley and Ventura, CA during the coming 18 months, with representation by InSite Realty Group. Preferred cotenants include health/wellness shops, bookstores, coffee shops, grocery, toy and pet stores, health clubs/gyms and high-end retailers. For more information, contact InSite Realty Group, 28506 Constellation Road, Valencia, CA 91355; Web site: www.insiterg.com.
Masala Bowl operates three locations throughout CA. The quick-service Indian restaurants occupy spaces of 1,200 sq.ft. to 1,600 sq.ft. in entertainment, mixed-use, outlet, power, specialty, strip and value centers. Plans call for 20 openings throughout AZ, CA, NE, OR, TX, UT and WA during the coming 18 months, with representation by Dickens Properties. Typical leases run five years. A vanilla shell and tenant improvement allowance are required. Preferred cotenants include Chipotle, Starbucks and sushi restaurants. Preferred demographics include a population of 25,000 within one mile earning $100,000. Major competitors include established Indian restaurants. The company prefers to locate in areas with a strong daytime population. For more information, contact Dickens Properties, 285 East Imperial Highway, Suite 205, Fullerton, CA 92835; Web site: www.dickensproperties.com.
Ruth's Chris Steak House, Inc. trades as Ruth's Chris Steak House at 121 locations in major metro markets nationwide. The upscale restaurants, offering steaks and seafood, occupy spaces of 10,500 sq.ft. in freestanding locations and mixed-use centers. Plans call for 10 openings throughout major metro markets nationwide during the coming 18 months. Typical leases run 10 years with four, five-year options. A vanilla shell and specific improvements are required. Preferred cotenants include Lord & Taylor and full-service hotels. Preferred demographics include a population of 300,000 within a five-mile radius earning $100,000 as the average household income. A land area of two acres is required for freestanding locations. For more information, contact Ruth's Chris Steak House, Inc., 5318 Northwest 77th Terrace, Parkland, FL 33067; Web site: www.ruthschris.com.
Like these leads? Want more? Go to the Dealmakers website for a Free Subscription. The Dealmakers, the nation's weekly news source on retail real estate. |
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