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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. | It's All Personal
How many times do we hear it? "Don't take it personally." "It's business, not personal." "Leave your personal life at home." Truth is each of those lines is impossible to do, and none would be a smart to thing to do if we could. It's our personal self that helps us achieve things in our careers because, well, it's personal. If something doesn't matter to us personally, we just don't have the same enthusiasm and without enthusiasm, work is just that...work.
What does taking things personally have to do with using technology to our advantage? Being personal builds trust and incorporating technologies and process in the workplace is all about trust. Sharing information and data to make transactions and interactions more transparent and therefore easier, requires a lot of trust. So get personal. Trust comes through repeated interactions with people delivering on what they say. It comes quickest when one witnesses this over and over through interaction..."personal connections". The reason that advice about keeping the "personal" out of the workplace has became so prevalent is that people have a hard time knowing how to make the right personal connections. No one said it was easy. But I venture that it's a skill worth working on.
Social media is a prime example of the skill it takes to be personal in useful, effective ways. Social media is here to stay and it should be a part of our business connections but remember, social networking is word of mouth on steroids which can have some interesting consequences. For instance we run the risk of being over connected which causes disconnect. It's because a connection that isn't personal has much less impact. Repeated connections build trust when the parties feel something personal, and so digital communication can be somewhat personal, but it's primarily one way communication. So while we may feel more connected because we're broadcasting, the receiving end of the communication isn't controlled or immediately responsive most of the time, so there's no closed loop of communication.
None of this is bad. It just is. For now most of our business interaction in social media is via digital words with some photos expanding things. This is changing via things like YouTube and will continue to expand and with the expansion will come a better sense of "personal". But make no mistake, it's still "scripted" communication where the art of choosing your words carefully and knowing how to navigate the personal stuff well will produce better outcomes...and it'll just feel better!
Click here to join our blog discussion or simply shoot me an email when you get a chance. |
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Hot Deals/Leads
Fatburger Corp. trades as Fatburger at 90 locations throughout AZ, CA, CO, FL, GA, LA, MI, NE, NJ, NV, NY, OH, PA, TX and WA. The restaurants occupy spaces of 1,800 sq.ft. to 2,200 sq.ft. in freestanding locations. Growth opportunities are sought nationwide during the coming 18 months. For more information, contact Fatburger Corp., 301 Arizona Avenue, Suite 200, Santa Monica, CA 90401; Web site: www.fatburger.com.Carrols Corp. trades as Burger King at 330 locations throughout IN, KY, MA, ME, MI, NC, NJ, NY, OH, PA, SC and VT. The fast food restaurant occupies spaces of 3,000 sq.ft. in freestanding locations. Growth opportunities are sought throughout the existing markets during the coming 18 months. or more information, contact Carrols Corp., 968 James Street, Syracuse, NY 13217; 315-424-0513 Ext. 2295, Fax 315-475-9616; Web site: www.carrols.com.StarFruit operates one location in Chicago, IL. The frozen yogurt shops, offering smoothies, frozen treats and parfaits, occupy spaces of 3,000 sq.ft. in downtown areas. Growth opportunities are sought throughout the existing market during the coming 18 months, with representation by Baum Realty Group. For more information, contact Baum Realty Group, 1030 West Chicago Avenue, Suite 200, Chicago, IL 60642; Web site: www.baumrealty.com.Ruby Tuesday operates 950 locations nationwide. The casual dining restaurants occupy spaces of 5,000 sq.ft. to 6,000 sq.ft. in endcaps, freestanding locations, malls and mixed-use and specialty centers. Growth opportunities are sought throughout MD, VA and Washington, DC during the coming 18 months, with representation by First Retail Partners. Preferred demographics include a population of 25,000 within three miles earning $30,000 to $50,000 as the average household income. The preferred average daily traffic count is 25,000 vehicles. For more information, contact First Retail Partners, 720 7th Street Northwest, 4th Floor, Washington, DC 20001; Web site: www.rubytuesday.com.Great Wraps operates 87 locations nationwide. The sandwich shops occupy spaces of 1,500 sq.ft. to 1,800 sq.ft. in malls and lifestyle, power and strip centers, in addition to urban/downtown areas. Growth opportunities are sought throughout select markets nationwide during the coming 18 months. Typical leases run 10 years. A vanilla shell and specific improvements are required. Preferred demographics include a population of 10,000 within one mile earning $35,000 as the average household income. For more information, contact Great Wraps, 4 Executive Park East, Suite 315, Atlanta, GA 30329; Web site: www.greatwraps.com. Like these leads? Want more? Go to the Dealmakers website for a Free Subscription. The Dealmakers, the nation's weekly news source on retail real estate. |
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