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September 1, 2010 
Volume 12 - Number 35
Streamlining the Business of Commercial Real Estate
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In This Issue
If it Takes That Much Time...
Sales/Marketing Tip
Hot Deals/Leads
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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)BDH Photo
 
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry.
If it Takes That Much Time...
For years I've heard that 60% of what we do in commercial real estate is managing paper.  OK, to be fair, we probably spend 60% of our time managing data.  That's a lot.  I was reminded of this the other day when I was chatting with a couple of attorneys during a deposition.  Chatting really isn't the right word.  I was sharing with them that I detest how much paper it takes to work one's way through a lawsuit and they remarked that only commercial real estate was more paper/data intensive.  I'm not sure I agree with them, but I do know managing a transaction's "paperwork" takes up a huge part of our working hours.  I wonder why we can't seem to get out from under it all.

It would seem that if we spend 60% doing one thing, making marginal improvements would have a big impact on productivity.  Has it for you?  Do you really put effort into making the process of pushing paper easier?  It seems that every day I'm confronted by people who would just as soon keep on doing things the same way they did more than a dozen years ago when word processing and the Web became mainstream.   Of course no one uses a typewriter anymore, and faxes are rare, but it's the incremental improvements to the transaction process that seem to have stalled, while the amount of documentation has stayed the same or increased.  Is it because we can't seem to quantify the benefit?  Are we still crazy enough to think that automation takes the human element out of things and we worry about job security?  I'll bet not.  But what is it?  Why are we so willing to have the latest digital music device, smart phone, laptop, DVD player and the like, but we don't stay on top of the fastest way to get a transaction done, which in the end, means the cash comes in more quickly?   If you did 100 transactions and the cost per transaction in hours was $6,000 (based on a total team processing cost of $150 per hour), a  marginal improvement of 5% in the processing time would save $30,000.  That's real money, and it would seem to be plenty enough to make spending a couple of thousand on some software, training or self improvement pretty smart.

But hey, I'm probably just on a rant since I had to work my way through that darn deposition with mounds of paper being set up as exhibits (multiple copies for all), adding to a bunch of minutia that has no hope of getting us closer to the end of anything.  Maybe I'm being negative and I should just sit back and be patient with the way our profession is evolving.  Maybe I should forget trying to help people learn how to make more money so they have more time to spend on things they get more pleasure from.  Maybe I'll just be quiet and not worry that 60% is too much time to spend on something that produces so little real value.  But then again, maybe not.


Click here to join our blog discussion or simply shoot me an e-mail when you get a chance.
Sales/Marketing Tip
Pinball Wizard
I had a cat named Nefertiti. We went to college together. I went to class (sometimes). She stayed around the house awaiting my return so that we could play pinball. You see, I had one of those old-fashioned mechanical pinball machines in my dining room. It was a beautiful specimen with lights and bells and mechanical bumpers, a big Ferris wheel in the center and, of course, real flippers. It was very different from the games of today. Having my own pinball machine helped to make me popular in a way that my personality couldn't. And, everyone loved Nefertiti, who got to play every game from on top of the glass.
 
Pinball is difficult, but you tend to get good at it when you have your own machine. Add a berserk cat on the glass, chasing a ball that she can never catch but obscuring much of the action and you have one fiendishly challenging game. It was easy to become absorbed for hours in this otherwise pointless pastime.
 
The problem of feline-assisted pinball is that after all is said and done, no party, neither the player nor the cat gets any reward. The player gets no prize. The cat never catches the ball. The game takes time. The game takes effort. It's fun. You just can't win.
 
I want to win. Looking back over the first part of the business year I realize that there were many business occasions where I acted like Nefertiti on the pinball machine, maniacally running around but with no real hope of success:
 
There were all of the projects that I started that I didn't finish. You can't win unless you finish. Resolve to start fewer projects from this day forward, and to finish them all.
 
There were the prospects that would have never bought no matter what I said or did. Why meet with them more than once? Resolve to discover early who is really interested in your product or service and spend your valuable time with only them.
 
There were all the administrative assistants who called wanting information mailed to them. Why waste the postage? In all of recorded history no administrative assistant has ever signed a check. Resolve to call the owner. It's better to make a cold call on a real prospect than to spend your time chasing the silver ball.
 
This business year is more than half over. For the rest of the year I'm committed to having some real fun and making some real money. I'm also going to remember that cat on the pinball machine. I'm going to try hard to play only games that I can win.


Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly.  Mr. Fitzgerald provides both group and customized sales training for professionals and companies.  For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com© Copyright Mark Fitzgerald, 2009, All Rights Reserved.
Hot Deals/Leads
Harbor Freight Tools operates 500 locations nationwide.  The stores, offering power and hand tools, metalworking, woodworking, automotive and outdoor items, occupy spaces of 12,000 sq.ft. to 15,000 sq.ft. in freestanding locations.  Growth opportunities are sought throughout the Midwest during the coming 18 months, with representation by Baum Realty Group.   For more information regarding Harbor Freight Tools, contact Doug Renner; Baum Realty Group, 1030 West Chicago Avenue, Suite 300, Chicago, IL 60622; Web site: www.harborfreight.com

Frisch's Restaurants, Inc. trades as Frisch's Big Boy and Golden Corral at 124 locations throughout IN, KY, OH, PA and WV. Frisch's Big Boy restaurants occupy spaces of 5,700 sq.ft. in freestanding locations and Golden Corral restaurants occupy spaces of 11,000 sq.ft. in freestanding locations. Growth opportunities are sought throughout the existing markets during the coming 18 months. Typical leases run 20 years with four, five-year options. For more information, contact Ken Hull, Frisch's Restaurants, Inc., 2800 Gilbert Avenue, Cincinnati, OH 45206-1206; 513-961-2660, Fax 513-559-5303; Web site: www.frischs.com.

Fuzziwig's Candy Factory, Inc. trades as Fuzziwig's Candy Factory and Sweets.  From Heaven at 65 locations nationwide and internationally. The candystores occupy spaces of 1,000 sq.ft. in malls and lifestyle, outlet and tourist centers, in addition to urban/downtown areas. Growth opportunities are sought nationwide during the coming 18 months. Typical leases run 10 years. A vanilla shell is required. Major competitors include Sweet Factory. For more information, contact Kayo Folsom, Fuzziwig's Candy Factory, Inc., 656 Main Street, Durango, CO 81301; 970-247-2770, Fax 970-247-2735; Email: info@fuzziwigscandy.com; Web site: www.fuzziwigs.com.

Raymour & Flanigan Furniture operates 74 locations throughout CT, DE, MA, NJ, NY, PA and RI. The home furnishings stores, selling furniture and bedding, occupy spaces of 40,000 sq.ft. to 70,000 sq.ft. in power and strip centers as well as freestanding locations. Plans call for 12 openings throughout southern and western CT, DE and northern and central NJ, along with Westchester County and Long Island, NY and the Philadelphia, PA metropolitan area. Typical leases run 10 years. Preferred demographics include a population of 150,000 within a seven-mile radius earning an average household income of $45,000. A land area of 2.5 acres is required for freestanding units.  For more information, contact Scott Milnamow, Raymour & Flanigan Furniture, PO Box 220, Liverpool, NY 13088; 315-453-2590, Fax 315-453-2570; Email: smilnamow@raymourflanigan.com; Web site: www.raymourflanigan.com.

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