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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
Off by a Little?
Ok, I'm not talking about the fact that some people are a little off like that crazy aunt you have to visit once a year. I'm talking about why it's important to be "on track" with your processes. I'm a sailor. I've done a lot of it. Or I've done enough to call myself a sailor, but not enough to say I'm great. That part doesn't matter because I like it so much and I do it for fun. I don't race and no one's livelihood depends on my skill level; well, at least not for the most part. I'm a safe sailor and many with less sailing experience would say I'm good. So what does that have to do with you, me and what I write about in this column? The relevance of and issues with being a little off.
You know how sometimes things people say hit exactly the right place in your brain and you remember them for life? My son said something to me years ago when we were doing a long Atlantic Ocean "crossing", which this time meant sailing from Tampa to the Virgin Islands. We were using maps and plotting our course...yep, real paper maps and plotting equipment like a protractor, parallel ruler, pencils and dividers. The "process" of determining where we were and where we should go and how long it would take us was manual and hands on, and so was keeping the boat on the determined course. It's not unlike running a company, a project or heck, our lives.
My son taught me a very important lesson while doing all that work to reach our destination efficiently and in this case, safely. What he said went something like this, "If you're off a little, you can miss it by a lot". I learned that when you're in a big ocean, looking for a small island to rest for the night, that's a big deal. And I've learned that the same rule applies in business...it's irrefutable. It's one that engineers and scientists know to be true and important (think...determining the course to send a rocket to space) and it's one that, for the most part, people don't worry about much. Being a little off is acceptable. Maybe being a little off is acceptable most of the time, but if it's not that hard to be on a more direct path, why not?
I bring this up as I experience how people decide to improve their business processes or buy software to facilitate a process. They take some time to explore a new way of doing something and then they get off course, distracted by things. They never reach exactly where they want to be. They wait for that time of year when they do budgets, or until they find time to survey others in the company or the project team, or until they have "extra" money...all of these things are really uncharted and would make for a funny line on a map.
Navigation in the purest sense is the process of controlling the movement of a craft or vehicle from one place to another. We know navigation in business consists of four stages: appraisal, planning, execution, and monitoring. But what we may forget is that a lack of navigation, a lack of platting, plotting and moving along an accurate path, means you can miss it by a long shot. Out on the water, more often than not, I'm doing leisurely sails instead of "crossings". I try to keep myself doing the same at work.
Remember, if you want to share some of your thoughts, it's easier now because we have a blogging component to RealWired! News.
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Sales/Marketing Tip
Stock Market Sure Thing You may have noticed that the stock market is not performing at the same levels that it was a couple of years ago. In recent memory a lot of us were rich... on paper. Somewhere along the line we had a little correction, many companies ceased to look like such good investments, and a lot of portfolios took a dive (including mine). I'm not exactly happy about this. So I took a serious look at the companies that I was invested in. I'm delighted to say that I did identify one company that returned for me at least double digits (and sometime much more) every single year since I've owned it. The further good news is you too own stock in such a company. By far the best performing stock in my portfolio has been my own company. It's well run. The management really cares about the investors. And, everyone is focused on growth and profits to the shareholders. And, best of all, my wife and I own all the shares.
Now, you can't buy my stock. I'm not selling. But, then, you don't have to. You've got your own company and you can make it as successful as you want it to be. Even if you don't own a corporation as I do you still own a company. If you work for someone else but get paid by commission you effectively own your own company. And you can give yourself a raise anytime you want to. It may not be easy. It will almost certainly involve effort and money. But, if you take yourself seriously, have a good work effort, and are willing to do what it takes to learn to sell differently (and better), then you really can't lose. Why rely on others when your future can be entirely in your own hands? More pointedly, why should anyone else buy from you if you wouldn't invest in your own company? Everyday I meet salespeople who are waiting for someone else to buy them sales training or laptop computers, or whatever other tool they think that they need in order to be successful. . While they're waiting they could be investing in themselves and thereby insuring the raise they seek. The world is full of people hoping to add the right stock to their portfolio when they already own it. Invest in yourself. It's as close to a sure thing as you're going to get.
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly. Mr. Fitzgerald provides both group and customized sales training for professionals and companies. For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com. © Copyright Mark Fitzgerald, 2009, All Rights Reserved. |
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Hot Deals/Leads
Village Supermarket, Inc. trades as ShopRite at 25 locations throughout NJ and PA. The supermarkets occupy spaces of 65,000 sq.ft. in freestanding locations and strip centers. Growth opportunities are sought throughout NJ during the coming 18 months. For more information, contact William Sumas, Village Supermarket, Inc., 733 Mountain Avenue, Springfield, NJ 07081.
Big Saver Foods operates 16 locations throughout CA. The grocery stores occupy spaces of 20,000 sq.ft. to 40,000 sq.ft. in freestanding locations, urban/downtown areas and power and strip centers. Growth opportunities are sought throughout southern CA during the coming 18 months. Typical leases run 20 years. Preferred demographics include a population of 100,000 within two miles earning $30,000 as the average household income. Major competitors include R-Ranch Markets. The company prefers to locate in areas with high foot traffic and vehicle traffic counts. For more information, contact Ukabhai Solanki, Big Saver Foods, 4260 Charter Street, Vernon, CA 90058.
Subway operates 29,386 locations nationwide and internationally. The sandwich shops occupy spaces of 800 sq.ft. to 2,000 sq.ft. in freestanding locations and entertainment, lifestyle, power, specialty and strip centers, in addition to urban/downtown areas. Plans call for 10 to 12 openings throughout Rockland County in NY during the coming 18 months, with representation by Royal Properties, Inc. Typical leases run 10 years. A vanilla shell is required. For more information, contact David Landes, Royal Properties, Inc., 850 Bronx River Road, Bronxville, NY 10708.
Manchu Wok, Inc. trades as Manchu Wok at 200 locations nationwide and internationally. The Chinese restaurants occupy spaces of 500 sq.ft. in food courts. Growth opportunities are sought throughout Orlando, FL; Chicago, IL and Dallas, TX during the coming 18 months. Typical leases run 10 years. A vanilla shell and specific improvements are required. Preferred demographics include a population of 100,000 within five miles earning $45,000 as the average household income. The company is franchising. For more information, contact Joycelyn Wiley, Manchu Wok, Inc., 85 Citizen Court, Unit #9, Markham, Ontario, Canada L6G 1A8.
Aldi operates 1,000 locations nationwide. The supermarkets, offering meat, produce, dairy, frozen foods, beer and wine and bakery departments, occupy spaces of 16,800 sq.ft. in pad sites, inline spaces, endcaps and development lots. Growth opportunities are sought throughout NJ and eastern PA during the coming 18 months, with representation by Fameco Real Estate, LP. Preferred demographics include a population of 35,000 within three miles. The company will consider ground leases and acquiring sites. .For more information, contact Rick Weinberg or Ed Enoch, Fameco Real Estate, LP, 633 West Germantown Pike, Suite 200, Plymouth Meeting, PA 19462.
Like these leads? Want more? Go to the Dealmakers website for a Free Subscription. The Dealmakers, the nation's weekly news source on retail real estate.
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Featured Internet Site of the Week
PhoneScoop
Information about cell phones for the US. Detailed info on new phones, news,
reviews, and forums.
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