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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
Follow Where Others Have Gone
There are lots of ways to find most anything these days, but one of the things I find a bit frustrating is the small print on my smart phone and having to search and then select from the results. So I look for ways to work within the search field. Here are some examples: - Convert measurements - Enter: how many feet in an acre
- Currency conversions - Enter: 10 dollars in euros
- Calculations - Type: how much is an 18% tip on dinner? Enter: 58.33x.18 Answer: $10.50
- Listen to music - Enter title of a song and the artist, if you know it. The first result will be a playable file.
There is also another way to find things fast. Think about how Google Search works. It's collaborative. While we punch in key strokes, Google collects and stores what we write. From this, they make suggestions based on what others have searched for...it makes sense, given that it's what you're searching for too. I remember my first experience with this was when we built a database of commercial real estate comps. We wanted to make sure people could search for what they wanted to do, so we made almost every field searchable. When we studied how people searched the most, it was clear the majority only used date ranges, price and property type. I admit I was disappointed because the search capabilities were so much more robust. But hey, not my place to tell my customers "how to do it right". They collectively showed me what they wanted.
The best way to see the power of this is to type only a couple of letters into the search box and see what comes up. Finding holidays this way is easy. Type in: when is. You'll see a nice list that will help you make sure you don't forget something important like Father's Day (hint; it's June 20th this year). You'll of course want to type in your name (make sure you type in your last name letter by letter until you "pop up"), so you can give yourself a popularity test. Don't be shy or worry that it's egotistical...everyone does it and frankly, it's not a bad idea to make sure you're not "popping up" somewhere you aren't happy about.
The reason Google is so good at this is that we tend to do a lot of the same stuff others do. They call it Google Suggest. It makes sense and it makes things faster for us. While Google doesn't reveal its search algorithms, their engineers confirm that what we're looking at in Google Suggest is, essentially, a list of the most popular queries that start with a given prefix. It's unclear what time period the suggestions are pulled during, but it's safe to assume it's from "recent search activity", your own personal activity and that of your fellow web surfers.
So remember, we leave footprints wherever we go and when combined with the footprints of others, we find what we want faster. Some things stay the same over time don't they?
Remember, if you want to share some of your thoughts, it's easier now because we have a blogging component to RealWired! News.
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Sales/Marketing Tip
Headcover I woke up on Saturday and put my motorcycle helmet on. I joined over 300 other riders in a charity ride. There's something cool about riding with so many other bikes and there were some other swell fringe benefits as well. The ride was so big that we had a police escort. The cops, many of them highway patrol motorcycle cops, instructed us to stay in the right lane and keep moving. We didn't even have to stop at red lights. The police themselves blocked all of the intersections along our route preventing any other traffic from crossing our path. They'd race by in the left lane at incredible speeds in order to get to the next crossroads and secure the route. Having their escort, a clear highway, and a well-defined path with no obstacles made for a fast, safe, and very enjoyable ride.
On Sunday I woke up and put on my conductor's hat. On many weekends I work as a conductor on a train. Oh yes, it's a real train. Our non-profit group of railroad buffs operates a train that takes tourists on a ride through the Florida countryside. It's an unusual hobby that I think is great fun. There really is a lot to know to run a 125 ton diesel locomotive and use it to pull multiple 80 foot long train cars loaded with passengers safely and efficiently. It's very big equipment and handling it takes some skill and a lot of practice. We also have to maintain the track, the switches, and the signals as well as sell tickets and attract the passengers to our railroad in the first place. And we have to make enough money to run and maintain it all.
Today I woke up and put my sales hat on. In many ways it's my favorite hat. Selling is a lot harder than riding a motorcycle. It's even harder than running a train. But a lot of the principles are the same. In all three endeavors you need to know where you're going. You need a goal and a route to get you there. All three activities take some skill, knowledge, and specialized expertise. All three exercises require some prior investment. Good motorcycles are expensive. Good motorcycle rider training is essential. Trains are even more expensive and the training required to operate one is arduous and time consuming.
Selling is no different. It took me years to learn how to sell effectively. I'm not a natural. I worked at it and I spent a lot of money learning to do it efficiently and profitably.
I like putting on my motorcyclist hat. I like wearing my conductor's cap. But if I had to choose, I like my sales hat the best. There's more adventure, more excitement, more mystery, and more danger in my vocation than in either of my avocations. And my career is the well-spring that finances everything else in my life.
There's something to be said for wearing a lot of hats. But if I could only wear one, it would be easy to decide which it would be.
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly. Mr. Fitzgerald provides both group and customized sales training for professionals and companies. For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com. © Copyright Mark Fitzgerald, 2009, All Rights Reserved. |
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Hot Deals/Leads
American Dairy Queen trades as Dairy Queen, DQ Grill & Chill and Orange Julius at 5,893 locations nationwide and internationally. The dessert shops/restaurants, offering burgers, ice cream, smoothies and fries, occupy spaces of 2,600 sq.ft. to 3,600 sq.ft. in freestanding locations. Plans call for 50 openings nationwide during the coming 18 months. Typical leases run 30 years. Preferred cotenants include Target and Wal*Mart. Preferred demographics include a population of 30,000 within three miles earning $35,000 as the minimum household income. Major competitors include Burger King, Culvers, McDonald's, Steak & Shake and Wendy's. A land area of 34,000 sq.ft. is required. For more information, contact American Dairy Queen, PO Box 390286, Minneapolis, MN 55439-0286; 952-896-8604, Web site: www.dq.com.
Wendy's International, Inc. trades as Wendy's at 6,500 locations nationwide and internationally. The fast food restaurants occupy spaces of 2,800 sq.ft. to 3,300 sq.ft. in freestanding locations, lifestyle, power and strip centers, in addition to urban/downtown areas. Growth opportunities are sought nationwide during the coming 18 months. Typical leases run 15 years with 15-year options. Preferred demographics include a population of 20,000 within two miles. A land area of one acre is required for freestanding locations. For more information, contact Kris Kaffenbarger, Wendy's International, Inc., One Dave Thomas Boulevard, Dublin, OH 43017.
Shakey's operates 200 locations throughout AL, AZ, CA, GA, WA and WI. The casual dining restaurants occupy spaces of 5,000 sq.ft. to 7,000 sq.ft. in endcap spaces, freestanding buildings and power, community and lifestyle centers. Plans call for five openings throughout San Diego, CA during the coming 18 months, with representation by Lee & Associates Commercial Real Estate Services. Patio space is required. The company prefers to locate in existing restaurant spaces in areas with a strong daytime population. For more information regarding Shakey's, contact Brian Bielatowicz, Lee & Associates Commercial Real Estate Services, 25240 Hancock Avenue, Suite 100, Murrieta, CA 92562.
Blinds to Go, Inc. trades as Blinds to Go at 120 locations throughout CT, DE, FL, MA, MD, MI, NJ, NY, PA and VA in addition to Ontario and Quebec, Canada. The stores, offering a selection of custom-made blinds and shades, occupy spaces of 3,000 sq.ft. to 4,000 sq.ft. in endcaps and freestanding locations. Growth opportunities are sought throughout Boston, MA during the coming 18 months. Typical leases run 10 years with three, five-year options. A turnkey is preferred. Preferred cotenants include Home Depot, Lowes Home Improvement and regional malls. The company also operates under the trade name Le Marche du Store throughout Quebec, Canada.For more information, contact Yves Pardo, Blinds to Go, Inc., 3510 St. Joseph Boulevard East, Montreal, Quebec, Canada H1X 1W6; Web site: www.blindstogo.com.
Like these leads? Want more? Go to the Dealmakers website for a Free Subscription. The Dealmakers, the nation's weekly news source on retail real estate.
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