|
realwired!
Ask about our latest offering,
The perfect system for Banks to lower the cost of ordering appraisals, managing 3rd party service providers and managing problem real estate loans. |
|
Are you...
Tired of trying to email attachments and documents to clients just to get a "Delivery Failure" notice?
Paying overnight charges for large documents?
Ready to solve delivery delays and improve workflow and increase production?
|
No. 1 Selling Comp
Database Software
|
|
More than 5,000 of you love DataComp©. Now be the first to have EDGE©...the Appraisal Report Generating software.
|
|
For more information on RealWired! Products and Services, please visit our website, call 813.349.2700, or email Sunda. | |
|
TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
Everything Google with Better Results
I am always thrilled and privileged to be asked to give presentations about commercial real estate on a fairly frequent basis. Whether it's a significantly large audience or a small group, I remain honored that people invite me to speak about how to improve the business of commercial real estate. Being paid to do this is like having my favorite desert without the calories... it seems too good to be true. Yet, it is not. Unlike the indulgence and calorie example!
I will warn you that if you do ever invite me to speak, or happen to hear me, I tend to deliver much more information than I probably should and I never really know exactly what I'm going to bring out because I feed off the people in attendance. Oh, I also prepare with much more material than I could possibly deliver no matter if I'm asked to speak for seven minutes or seven hours. My audience never knows it, but I do. I liken it to having so much foam in a latte that you don't really notice if some spills over the edges.
So here's why I'm telling you this. I recently gave just that type of talk on how to use various tech tools, services and business processes. I'm feeling bad, however, because I didn't get to share some cool Google search tips. So here's a bit of what I wanted to share about how to maximize your Google searches.
To find something that you think was or should be important enough to be part of a title for a page or document, type intitle: before your search words. Example: intitle:"downtown tampa office" Be sure not to put a space after the colon and put quotation marks around the search phrase.
To narrow down a search, use a hyphen/minus sign. If you want information on office rents in Atlanta enter ... "office rents in atlanta -residential -retail-subleases." Note the space between the hyphen/minus sign.
Lastly, a real timesaver when you know the type of document you want... use filetype:pdf, filetype:xls, filetype:jpg. So say you wanted to get a manual for your digital camera, you would search "canon manual filetype:pdf." You get the idea.
I feel so much better knowing I at least shared this information with you, my wonderful readers, even though it didn't make it into my talk. Like I said, the audience can never tell when I don't get to something I planned since I always have way more to say than time to say it. I of course, always know and carry a bit of guilt about it. Thanks for the pardon!
Remember, if you want to share some of your thoughts, it's easier now because we have a blogging component to RealWired! News. |
|
Sales/Marketing Tip
The Good, The Bad, and The Ugly
(Not Necessarily in the order)
I approached a trade-show booth and expressed interest in the product. The guy who owned the company proceeded to talk, nonstop, for almost ten minutes about the wonders of his company, product, and service. He never once asked me a single question. He never asked what my company did. He never discovered that I was the owner. He never asked if I had used his type of product before.
When I started the conversation I had been sincerely interested in his product. I was a genuine prospect, the real thing. Seven minutes into his spiel I was looking for an avenue of polite escape. I finally did so, with relief. He clearly either didn't care about me and my needs or just couldn't control his overwhelming desire to "pitch" his wares. Either way, I'm not interested. How could he serve me if he didn't even want to get to know me?
Another fellow came to sell me a phone system. Someone I trust had referred me to his company. All he had to do is show up, ask a couple of questions, and sell me the appropriate product. He started to tell me the history of his company. I stopped him and explained that as long as he didn't show up in a woodchuck outfit that I was going to buy. He was smart enough to shut up and pull out the contract. I signed it.
A woman called to try to set up an appointment for one of their reps to call on me to sell me cell phones for my company. I don't use 30 minutes a month on my cell phone and I told her so. She proceeded to tell me about their calling plans. I politely told her that it didn't matter as I seldom use my cell phone. She said that I should just meet with the rep anyway. I told her that I wasn't a prospect and that an appointment with me would be a waste of the rep's time. She was nice, but very insistent. I told her that I only make appointments with people who call me directly and gave her my direct line so that the rep could call me himself. He never did.
I love talking to salespeople. First, I like to buy stuff. But, just as important, every one of them teaches me a lesson. Two thirds teach me what not to do.
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly. Mr. Fitzgerald provides both group and customized sales training for professionals and companies. For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com. © Copyright Mark Fitzgerald, 2009, All Rights Reserved. | |
Hot Deals/Leads
City Bites, Inc. trades as City Bites at 17 locations throughout OK. The restaurants occupy spaces of 2,600 sq.ft. in freestanding locations, downtown areas and specialty and strip centers. Growth opportunities are sought throughout the existing market during the coming 18 months. Typical leases run five years. Preferred demographics include a population of 40,000 within three miles earning $40,000 as the average household income. The company prefers to locate near suburban office areas. For more information, contact Mike Wolf, City Bites, Inc., 2600 East Memorial Road, Edmond, OK 73013.
Deli Management, Inc. trades as Jason's Deli at 180 locations throughout AL, AR, AZ, CA, CO, FL, GA, IA, IL, KS, KY, LA, MO, MS, NC, NE, NM, NV, OH, OK, PA, SC, TN, TX, UT and VA. The restaurants, offering healthy sandwiches, salads and wraps, occupy spaces of 4,500 sq.ft. to 5,000 sq.ft. in freestanding locations and strip centers. Growth opportunities are sought throughout southern FL; Atlanta, GA; Chicago, IL; Carey, Charlotte, Greensboro, Raleigh and Winston-Salem, NC; SC; VA and Washington, DC during the coming 18 months. For more information, contact Greg Messina, Deli Management, Inc., 2400 Broadway, Beaumont, TX 77702.
Buffalo Exchange operates 36 locations throughout AZ, CA, CO, IL, LA, MN, NM, NV, NY, OR, PA, TX and WA. The stores, offering apparel and accessories which are bought, sold and traded directly with customers, occupy spaces of 2,000 sq.ft. to 4,000 sq.ft. in downtown areas and street fronts. Growth opportunities are sought throughout FL; Boston, MA; NJ; New York, NY and Washington, DC during the coming 18 months, with representation by Winick Realty Group. For more information, contact Adam Stupak, Winick Realty Group, 655 Third Avenue, 8th Floor, New York, NY 10017.
Windsor operates 48 locations throughout AZ, CA, CT, MI, NJ, NV, NY and TX. The stores, offering junior apparel and accessories, occupy spaces of 4,000 sq.ft. to 5,000 sq.ft. in super regional centers. Growth opportunities are sought throughout major metro markets nationwide during the coming 18 months, with representation by Zorehkey & Associates. Typical leases run 12 years. A vanilla shell and specific improvements are required. Preferred cotenants include Macy's, Nordstrom and junior and fashion apparel retailers. Preferred demographics include a population of 200,000 within a four-mile radius earning an average household income of $60,000. Major competitors include bebe and Ann Taylor Loft. For more information, contact Ed Zorehkey, Zorehkey & Associates, 30021 Tomas Street, Suite 300, Rancho Santa Margarita, CA 92688.
Like these leads? Want more? Go to the Dealmakers website for a Free Subscription. The Dealmakers, the nation's weekly news source on retail real estate.
| |
|
|
|
