I used to think that communicating to the largest audience possible ensured success.  Now I know better...so do you.  Communicating to the largest targeted audience that cares about what we are communicating is key and is now also very much within our reach.  That makes everyone a lot happier.  Believe it or not, as all the "over-communicating" which occurs as we muddle through social networking matures, we are all going to speak to and learn about things that matter without incurring all the clutter.

We will be communicating the "results".  It's sort of like a science project that has no value until the results are communicated.  It's this communication that makes things work.  To be successful, we all need to figure this out.  It's not possible to compete otherwise...not in a science fair and not in business.

This level of interactive communication, not just non-interactive distribution of information, is what Web 2.0 is really all about.  It is about communicating and connecting in our changing world.  It's not a giant block party; it's an added and different dimension -- another choice.  For those of us in real estate, technology is applied science.  The goals of our projects/experiments are to help people get transactions done.  The method we use to accomplish this is always going to be a function of our interests, strengths and target audience.  We can make it easy or make it hard.  Blogging is one example.  I run into many people who tell me they like this newsletter, but believe the blog will require them to join in, taking more time and making it harder.  On the flip side, some people like interaction and when something hits, they want to share it.  Blogging helps them stay connected.

If you're not communicating using Web 2.0 tools, so be it.  Don't succumb to the fear of being left behind.  Don't feel you're destined for failure because you don't understand it.  That's a flawed hypothesis.  At some point, you'll be moved into some type of action and whatever it is, it  will take time to play out.  You'll have success and setbacks.  It will seem like a waste of time and it will seem like the best thing you ever did.  Just know that the tools and opportunity are there for the taking when you are ready.  I hope you'll take some time to incorporate how two-way communication can help your business, because I believe it can.  And for some fun, check out this link...it's succinct and you may find it insightful.  Social Media in Plain English  from one of my favorite companies Common Craft.

Remember, if you want to share some of your thoughts, it's easier now because we have a blogging component to RealWired! News.