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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
Ideas are a Dime a Dozen
Now don't get mad, but I see it every day...someone has a great idea, (heck, I get 100's daily), and nothing comes of it. Hence the saying, "Ideas are a dime a dozen, but the people who act on them are priceless!"
I'm talking about really good ideas. Not the ones that when shared are greeted with a groan or doused with a wave of reality. I'm talking about the kind of ideas that others embrace and many times offer to help turn into reality. But more often than not, the idea or ideas are never put into action. This seems particularly true in personal situations or ones where people are volunteering their time, but it surely happens every day in our business lives.
So what's the biggest problem? Complexity. Complexity, over thinking and need for perfection are real idea killers. They stop us in our tracks, many times before we get started. Remember, if we think it's going to be hard, we're right. If we think it's going to be easy, we're right. If we think it's going to take a long time, we're right. And if we think we can get it done, we're right. The brain is totally in control. No way, you say. Yep. Of course there are mitigating circumstances, but in the end you and your brain have total control. So my suggestion is do what your mom and dad told you not to...take the easy way. Not the easy way out...the easy way in. The easiest way always works no matter how complicated the problem or great the idea. It just has to be broken down into easy pieces. It's the old adage, how do you eat an elephant? One bite at a time.
So take something in your life that has been dragging on, or you're having problems completing, and try to simplify it. Forget perfection.
Here's some thoughts to keep you on track: (And no, you're not going to become a slacker, or as my husband and I like to say, an "at leaster".)
1. Keep the scope as simple as possible. Break things down piece by piece. Be happy each and every time a piece gets done. Be brutal with scope creep.
2. Practice 'Good Enough'. Perfectionism is the enemy of completion. Nitpick and worry about getting it "just right", and you'll never get it done. Having something "done" is better than not done. There's always room and time to improve.
3. Kill extra "stuff". Go for the biggest impact with the least amount of effort. When you're tempted to add bells and whistles and complicate things, remember software users typically use less than 10% of an application's "features". That will depress you into saying enough is enough.
4. Make it public, quick. Your goal should be to get your project/idea/dream in some working form out to your customers/readers/public as soon as possible. This is where the rubber meets the road and you can adjust based on the input of many. You'll end up with something much better than you ever hoped. Your project/idea/dream will become others project/idea/dream and the impact is exponential.
Ok, so help me out here. I'm still compiling my list of process and technology superstars and I'm a bit lonely on my blog. Click here to communicate and help me make my idea of streamlining how we do things bigger.
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Sales/Marketing Tip
Magic InkOliver Wendell Holms who served as an associate justice on the Supreme Court of the United States from 1905 to 1932 said, "Planning is the substitution of error for chaos". I can tell from the history of my own well-laid plans that old Oliver was on to something. If anything ever actually happens the way I planned it I'll die of shock. And yet, I seldom do anything without a written plan.
I like to make little written plans for each business day and for many of my days off as well. I not only plan my business stuff but I also plan when I'll do the reading and homework for my ongoing professional education. I mean that I actually write that stuff down on a schedule. I write grocery and office supply lists. I plan when I'll make phone calls and forecast when I'm likely to receive return calls. (Current theory is that the preponderance of calls will be returned sometime during the next ice age).
Sometimes all goes according to plan, but usually not. Still the planning continues.
Obsessive-compulsive is a term that I've heard used. But I'm not sure it really applies. Obsessive-compulsion implies knowing how many ceiling tiles there are in your office (78). I don't have that. I just like to get things done and figured out that I get more of them done when I write them down.
The habit of making written plans may be a form of self-talk. After all, no one else reads the stuff. Heck, I don't even read it sometimes. And often I have to write the same stuff over and over again before I actually act on what I've written. Apparently nobody listens to me, even me.
Maybe I know something that I don't know and if I did I'd give up, stop writing, and save myself a lot of trouble. It sounds reasonable enough, but who knows if it's true? So I carry several index cards in my pocket at all times just in case I have to make a list, or write myself a note, or draw a little table with goals and tasks and things that would make a great difference to my life if I'd only do them.
Maybe I like written goals because I'm so forgetful. Or maybe I have trouble getting my own attention. But I'm convinced that making written plans at least tells me what I want my future to be. Yogi Berra said, "Forecasting is always difficult, especially with regard to the future".
True, but I can tell you from experience that the future happens the way you want it to more often than not if you write it down first.
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly. Mr. Fitzgerald provides both group and customized sales training for professionals and companies. For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com. © Copyright Mark Fitzgerald, 2009, All Rights Reserved. | |
Hot Deals/Leads
Northern Tool & Equipment Co., Inc. trades as Northern Tool & Equipment at 65 locations throughout FL, GA, IA, MN, NC, ND, SC, TN, TX, VA and WI. The stores, offering a variety of tools and equipment, for automotive, lawn, sporting goods and electrical uses, occupy spaces of 11,000 sq.ft. to 28,000 sq.ft. in freestanding locations and power and strip centers. Growth opportunities are sought throughout AL, AR, FL, GA, LA, MN, MS, NC, OK, SC, TN, TX, VA and WI during the coming 18 months. Typical leases run 10 years. Specific improvements and a tenant improvement allowance are required. Preferred demographics include a population of 350,000 within 30 miles earning $48,000 to $80,000 as the average household income. A land area of two to three acres is required for freestanding locations. For more information, contact Brent Obert, Northern Tool & Equipment Co., Inc., 2800 Southcross Drive West, Burnsville, MN 55306; Web site: www.northerntool.com.
Hallman Lindsay Paint, Inc. trades as Hallman Lindsay Quality Paint at 25 locations throughout WI. The home improvement centers, offering paint and related accessories, occupy spaces of 3,000 sq.ft. to 10,000 sq.ft. in freestanding locations and strip centers. Growth opportunities are sought throughout the existing market during the coming 18 months. Typical leases run five years with two, five-year options. For more information, contact Tim Mielcarek, Hallman Lindsay Paint, Inc., PO Box 109, Sun Prairie, WI 53590; Web site: www.hallmanlindsay.com.
Maui Wowi Coffee & Smoothies operates 400 locations nationwide. The stores, offering smoothies, coffee and other beverages, occupy spaces of 60 sq.ft. to 1,600 sq.ft. in lifestyle and power centers as well as malls and kiosks. Growth opportunities are sought throughout the Tampa Bay, FL metropolitan area during the coming 18 months. Typical leases run five years with options. Preferred demographics include a population of 50,000 within a one-mile radius earning an average household income of $50,000. For more information, contact Jim Cox, Maui Wowi Coffee & Smoothies, 9326 Wellington Park Circle, Tampa, FL 33647; Web site: www.mauiwowi.com.
Applebee's operates 1,900 locations nationwide and internationally. The casual dining restaurants occupy spaces of 5,200 sq.ft. in freestanding locations, endcaps, pad sites, power centers and downtown areas. Growth opportunities are sought throughout CT during the coming 18 months, with representation by Fairfield Retail Partners. For more information regarding Applebee's, contact Mike Shanahan or Leslie Navarro, Fairfield Retail Partners, 605 West Avenue, 3rd Floor, Norwalk, CT 06850; Web sites: www.applebees.com or www.fairfieldretail.com.
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