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January 20, 2010 
Volume 12 - Number 3 
Streamlining the Business of Commercial Real Estate
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In This Issue
Budget Authority Equals Power & Prestige?
Sales/Marketing Tip
Hot Deals/Leads
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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)BDH Photo
 
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry.
Budget Authority Equals Power & Prestige?
What an awful thought, but you know it's true!  I was once told that even in a marriage or committed relationship, he/she who controls the money is "in control".  I'd like to think that there's a different kind of currency that works, but it doesn't seem so...at least not when it comes to business.  This is really a problem when people use (make that "misuse") the power of budget control inappropriately and it gets in the way of otherwise sound decision making.  Ok, I know it's hard for you to believe that happens in our world of commercial real estate.  Just for a moment or two, let's say it does.  What can we do about it?  I say ignore it.
 
First of all, let's look at what budget control is really meant to do...give freedom for people to operate independently.  Really?  When properly done, budgets allow for operations to happen without repeated need to go back to the primary source of the "currency" and ask for permission to deplete the supply.  But budgets, and how they are used, have become the subject of volumes of material and take up an inordinate amount of time to develop, monitor and implement.  The important part to remember about budgets is that they should have targets and be performance based.  They should have less to do with increasing the net, and way more with increasing the gross.  And most of all, they should be all about the people who work within them and their ability to impact that gross.  I swear, if we focused just on that, the net would take care of itself.
 
But all of that is really not what I want to speak with you about.  I wanted to speak with you about the process of budget, what you are budgeting and how maybe to do it better.  My company sells time and software to make better use of that time.  In the brokerage and appraisal part of our company, it's all about selling "time".  In the technology part, it's about selling time as well as product.  The product part is the easiest from a budget and pricing standpoint because it's quantifiable.  We set pricing and we sell against it.  Like for many of you, in all the other areas, it's not that way.  You spend most of your time selling your time, though most of you don't budget it.  You don't' recognize it as your currency.  You don't measure it and you don't do a very good job of increasing your "gross" by having more "product", i.e., more time.  You don't need me to tell you that time is in finite supply.  You don't need me to tell you that it's important to value it.  You don't even need me to tell you that efficient use of your time is important, but you may want me to share a secret with you.  Effective use of your time is the only thing you should focus on.  This is true of any budgetary item, including the almighty - money.
 
I ascribe to Peter Drucker's definition, "Efficiency is doing things right; effectiveness is doing the right things."  So if we think of efficiency as doing what has already been done better, then it's easy to see that doing the most important things first is the grail. Oh, and while I know you know it already, I'll say it out loud.  Effectiveness is much, much harder than efficiency, which is why budgeting our most precious commodity is so darn hard.  There are tons of variables and they keep changing.  The key is to find a system for measuring effectiveness and use it.  You know me.  I'd like your system to be electronic so it's efficient and transparent to others and so it's easier to elicit help with monitoring.  But however you do it, keep answering the follow questions (in order) to play the budget game to win.
 
Ask yourself and those you work with or manage: 
  • What am I doing that does not need to be done at all?
  • What am I doing that can be done by somebody else?
  • What am I doing that only I can do?
You scrap the first, delegate the second and concentrate only on the tasks in the last.  Email me if you want my method for how to take even the list of things only you can do, to the next level of efficiency.  If you'll use it, I guarantee you'll free up huge quantities of time, but watch out...the unnecessary time-wasters keep on creeping back.  Shoot 'em on sight.  So take care of your most important budgeting issues, and I believe that when you come up with obstacles related to money based budgets, you'll handle them a lot more effectively.  And that's effective use of authority!
 
Remember, if you want to share some of your thoughts, it's easier now because we have a blogging component to RealWired! News.
Sales/Marketing Tip
Tabula Rasa
Katherine Hepburn famously said, "If you obey all the rules, you'll miss all the fun". What a nice thought. Ever since I was a teenager, I've been looking for rules to break. How pleasant to have that urge validated by some one who's not only famous, but accomplished and cool as well.
 
Now I'm pretty sure that once upon a time you were a teenager too. I, having met many adults, am equally sure that you're still, at least partly, a closet teenager to this day. Someone once told me that adults are just children with big bodies. I've witnessed the tantrums, the flights of fancy, the idiotic decisions the acts of uninhibited bravado, and the abandonment to sheer serendipity to which adults are susceptible. Unless you're hopelessly naïve those ties and business suits aren't fooling you.
 
Having recognized the inner kid, with all the good and the less good that comes with him, let's see if we can't figure out how to use what influence we have to set him on a path for success.
 
The good news is that in many ways the kid was always smarter than the adults. The kid likes to meet new people. She likes to have lots of friends to play with. Adults are wary of other people. Adults often think that it's undignified to play.
 
The kid is pretty self-centered. She'll interrupt people and directly ask for what she wants. She isn't too shy about asking for attention. Adults are more fearful. They think that interrupting other people is bad and they are afraid that if they do so they won't be accepted.
 
The kid hasn't yet been tainted by money. He likes to spend it. He's curious about how adults get it, how much they have and how he can get some too. He wants to buy a bunch of cool stuff. Adults are much more uptight about money. They're afraid to ask other people how much they have, where they got it and how much, if any, they intend to spend.
 
That kid of ours is an adventurer. He wants to explore. He thinks that he might even like to go to the moon. Nobody told him yet that he can't, so he lives in a world of endless possibilities. He doesn't yet know about all of the crazy rules that adults make up to give them psychological cover for their own fears and self-imposed limitations.
 
But the world is swarming with dispirited and disappointed adults who gave up early and whose only hope of feeling good about themselves is to construct rules to hold other people back and justify mediocrity.
 
To make art, all kids need is a couple of crayons and some blank paper. It's adults who create coloring books and insist that everyone stay within the lines.
 
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly.  Mr. Fitzgerald provides both group and customized sales training for professionals and companies.  For more information, please contact him by telephone at 813-831-5555 via email at
mark@saleskills.com or visit www.saleskills.com© Copyright Mark Fitzgerald, 2009, All Rights Reserved
Hot Deals/Leads 
Eat N' Park Restaurants operates 78 locations throughout OH, PA and WV.  The restaurants occupy spaces of 6,500 sq.ft. in pad sites of malls and power centers.  Plans call for one opening throughout western PA during the coming 18 months.  Typical leases run 25 years.  Preferred cotenants include Target and Wal*Mart.  Preferred demographics include a population of 60,000 within 10 miles earning $50,000 as the average household income.  Major competitors include Bob Evans and Cracker Barrel.  A land area of 1.5 acres is required.  For more information, contact Bill Bates, Eat N' Park Restaurants, 285 East Waterfront Street, Homestead, PA 15120.
 
Ronzio Management, Inc. trades as Ronzio Pizza at 21 locations throughout MA and RI.  The pizzerias occupy spaces of 1,200 sq.ft. to 1,500 sq.ft. in freestanding locations, regional malls and entertainment, lifestyle, outlet, power, specialty, strip, tourist and value centers, as well as urban/downtown areas.  Plans call for 10 openings throughout the existing markets, CT and NH during the coming 18 months.  Typical leases run five years.  Preferred demographics include a population of 12,000 within two miles.  Major competitors include Domino's.  For more information, contact Mic Gandhi, Ronzio Management, Inc., 111 John Street, Lincoln, RI 02865.
 
Rooms To Go trades as Rooms To Go and Rooms To Go Kids at 162 locations throughout AL, FL, GA, LA, MS, NC, SC, TN, TX and Puerto Rico.  The home furnishings stores occupy spaces of 30,000 sq.ft. to 75,000 sq.ft. in freestanding locations.  Plans call for six to 10 openings throughout TX and the southeastern region of the U.S. during the coming 18 months.  Preferred demographics include a population of 300,000 within seven miles earning $50,000 as the average household income.  Major competitors include Ashley Furniture.  A land area of three to four acres is required.  The company prefers to acquire sites.  For more information, contact Jeff Finkel, Rooms To Go, 400 Perimeter Center Terrace, Suite 800, Atlanta, GA 30346.
 
Mor Furniture For Less, Inc. trades as Mor Furniture For Less at 15 locations throughout AZ, CA, ID, NM, NV, OR and WA.  The home furnishings stores occupy spaces of 40,000 sq.ft. to 60,000 sq.ft. in freestanding locations and power and value centers.  Plans call for two openings throughout CA, OR and SD during the coming 18 months.  Typical leases run 10 years.  A vanilla shell is required.  Preferred cotenants include Home Depot, Ross Dress For Less, Target and Wal*Mart.  Preferred demographics include a population of 400,000 within 25 miles earning $50,000 as the average household income.  For more information, contact Rick Haux, Sr., Mor Furniture For Less, Inc., 8996 Miramar Road, Suite 310, San Diego, CA 92126. 
 
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