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January 13, 2010 
Volume 12 - Number 2 
Streamlining the Business of Commercial Real Estate
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In This Issue
Whew! Twenty Ten is Really Here!
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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)BDH Photo
 
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry.
Whew!  Twenty Ten is Really Here! 
We're two weeks into 2010 and it's still hard for me to believe it.  Everywhere I turn there's optimism.  It's cautious, but clearly there.  Hooray!  But what does that really mean for those of us in commercial real estate who continue to have it a little tougher than some other industries might?   What did we learn about the "how" we did our business and the "how" we will do it this year?
 
This past year definitely seemed like a time of survival and so I know we all honed some skills.  There seemed to be a lot of thought provoking stuff going on, but I wonder what it'll do for us this year?  How can we be sure about what we actually completed and accomplished?  We can't if we don't keep a list.  And keeping that list digitally year after year is really helpful.  Sit with the people in your life...professional and personal, and list the major completions and accomplishments.  Tie them to the person(s) and item(s) as closely as possible.  I find that while group efforts are of some value...i.e. "
The company did this and the company did that..." , it's much more useful to use names or a least titles so you're documenting "Nancy, Sam and Jane did this and that."!
 
It's an insightful, healthy, cleansing completion in itself and should cover everything you can think of...projects like launching a new product, adding new staff, environmental efforts made, new places visited, losses of family and friends, births, new significant connections, competitions won, things you stopped doing, old business completed, new skills and tricks learned etc.  The goal is to celebrate progress!  Don't let trying to be perfect screw things up.
 
Below is a short list you might use to get started.  Like the game with fortune cookies...end the statement with ..."in 2009" for each.  If you want to share some of your thoughts, it's easier now because we have a blogging component to
RealWired! News, http://realwiredinc.wordpress.com.
 
What was your smartest decision?
Name two big lessons learned
Name at least three loving services you performed
Name two people that had great impact on your life
What are you most happy about completing?
What was the biggest risk you took...?
What compliment would you liked to have gotten...?
What was your biggest triumph?
 
And for the New Year...answer these.
 
What two pieces of advice will you give yourself?
What are you most committed to changing and improving at work and at home?
What effort have you planned to improve your financial position?
What would you be most happy about getting done?
What will be your slogan or theme?
What would you most like to change about yourself or your business?
What major indulgence will you commit to?
What are you planning on learning?
What will be your biggest risk?
What brings you the most joy and how are you going to make sure you fulfill it?

Have fun with this, but take it seriously and don't forget to store it for next year.  Or, you can forget you ever read this.
Sales/Marketing Tip
From the Beginning
I had the strange pleasure the other day of listening to a short sales presentation delivered by a speaker to a modestly sized, but not insignificant audience. Quite a few of the business owners in attendance were, presumably, his prospects.
 
Admittedly, many people find doing these kinds of speeches a bit uncomfortable so I wouldn't expect a four star presentation. By the same token, this represented a real opportunity for the speaker. Getting to speak about one's company to multiple prospects at once beats the heck out of making cold calls. Not only is it time efficient, but being the speaker confers stature that being a telemarketer never can.
 
This particular speaker took the well-travelled road. He told how his company was founded by two brothers in Cleveland in 1902 in an 11,000 square foot warehouse, etc. It was vaguely interesting and the speaker was pleasant enough. However, as a sales presentation it was totally irrelevant.
 
Which of his prospects, I ask, was looking to do business with a company started by two brothers? Are companies founded in 1902 better that companies founded in 1992? Does 1902 say to you "well established and successful" or "Dinosaur"? What does the size of the original warehouse have to do with their ability to meet their customers' needs today? Starting with ancient history might have been a good strategy for James Michener, but it's a lousy idea for today's fast forward business world. Who has time for that and who cares anyway?
 
The answer is "nobody".  Your would-be customers care about themselves. She cares about her issues. He cares about his problems. They might care about what you have to offer too, but only as it relates to their personal issues.
 
Before you present your company, ask yourself "what does my prospect really care about?" Better yet, as part of your presentation, why don't you just ask them that yourself? Are your prospects hoping for a history lesson? I doubt it. Your prospects really care about only one thing: themselves. If you don't find a way to put them in the picture you are leaving out the most important person in their world.
 
Do that and they just may decide that you don't really care about them and they'll leave you out of their world too.
 
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly.  Mr. Fitzgerald provides both group and customized sales training for professionals and companies.  For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com© Copyright Mark Fitzgerald, 2009, All Rights Reserved
Hot Deals/Leads 
Gander Mountain operates 115 locations nationwide throughout 23 states. The stores, offering hunting, fishing, camping, boating and outdoor lifestyle products and services, occupy spaces of 45,000 sq.ft. to 60,000 sq.ft. in freestanding locations. Growth opportunities are sought throughout New England, DE, NJ, NY and PA during the coming 18 months, with representation by Sullivan Hayes Cos.  For more information regarding Gander Mountain, contact Jed Hayes, Sullivan Hayes Cos., 10 Waterside Drive, Suite 200, Farmington, CT 06032.
 
El Dorado Furniture Corp. trades as El Dorado Furniture at 11 locations throughout Broward, Dade and Palm Beach counties in FL.  The stores, offering bedroom, living and dining room, home office and children's furniture, in addition to mattresses, bar stools, rugs, screens and dividers and fireplaces, occupy spaces of 100,000 sq.ft. in freestanding locations and specialty and strip centers.  Growth opportunities are sought throughout the central and western coast areas of FL during the coming 18 months.  Preferred demographics include a population of 300,000 within five miles earning $50,000 as the average household income.  The company prefers to acquire sites.  For more information, contact Pedro Capo, El Dorado Furniture Corp., 4200 Northwest 167th Street, Miami, FL 33054.
 
Buck's Pizza Franchising, Inc. trades as Buck's Pizza at 60 locations nationwide. The pizzerias occupy spaces of 1,200 sq.ft. to 2,400 sq.ft. in freestanding locations, strip centers and urban/downtown areas. Growth opportunities are sought nationwide during the coming 18 months. The company is franchising and expansion is franchise-driven.  For more information, contact Lance Benton or Evelyn Benton, Buck's Pizza Franchising, Inc., PO Box 405, Du Bois, PA 15801.
 
Dunkin' Donuts operates 8,800 locations nationwide and internationally.  The donut shops occupy spaces of 400 sq.ft. to 1,800 sq.ft. in freestanding locations, endcaps with a drive-thru, inline spaces and gas stations.  Growth opportunities are sought throughout Hartford, Windham and Tolland counties in CT during the coming 18 months, with representation by Sullivan Hayes Cos.  For more information regarding Dunkin' Donuts, contact Tony Valenti, Sullivan Hayes Co., 10 Waterside Drive, Suite 200, Farmington, CT 06032.
 
Forman Mills, Inc. trades as Forman Mills at 25 locations throughout DE, MD, MI, NJ, NY and PA.  The stores, offering discounted family apparel, occupy spaces of 40,000 sq.ft. to 60,000 sq.ft. in freestanding locations, strip centers and urban/downtown areas.  Growth opportunities are sought throughout the existing markets during the coming 18 months.  For more information, contact Rick Forman, Forman Mills, Inc., 1070 Thomas Busch Memorial Highway, Pennsauken, NJ 08110.
 
Like these leads?  Want more?  Go to the Dealmakers website for a Free Subscription.  The Dealmakers, the nation's weekly news source on retail real estate.
Featured Internet Site of the Week
BoingBoing
Lots of good, meaty responses that make for great reading, from interesting people whose work ideas have been blogged here
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