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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
Workflow or BPM - Super Freak, Super Freak
Say Workflow or BPM - Business Process Management, or anything else that has to do with process and most people are going to run in another direction. Unfortunately, not me. To be truthful, I dig it, but I don't typically find its good cocktail talk. What I really dig about workflow stuff is the people part. I love figuring out why people do things the way they do and I even enjoy the challenge and frustration of trying to get people to do something different. Truth is most people hate to do anything differently. And implementing workflow by its very nature means, as my country friends say "Change is a cumin...".
So, raise your hand if you've ever considered a business improvement project, (code word for "workflow"), but shelved it because it seemed like more work on top of the work. See, that's the problem. Every one of you raised your hand. Of course you did. Why? Because most of you aren't interested in the tedious work associated with developing processes. Who cares about this? You shouldn't care too much, but if you're looking to get an edge over your competitors or just set yourself out as different/better, I know something for a fact...being interested enough to develop workflow and recognizing the value of having it work for you, are two different things.
I know most of you are very systematic in what you do. It's why you're so successful. I'd go so far as to say you are probably as successful as you are because you employ workflow, but here's the catch. You've either used the same systems so long you don't even recognize them as workflow or you designed them, and so you love them. We make a zillion decisions a day. Decisions seem to be taking over our every waking hour. If you're not feeling it, congratulations, but when I read a while back that the average person makes about 200 decisions a day just about what to eat, I know there's an epidemic concerning the decisions we make each day about work "stuff".
So what's the big deal? How do we deal with the decision "stuff"? It's about control. You see, you, and especially me, love control and systems are all about who is in control. I'm not talking about control in a bad way...there's not enough room in this column for that. But admit it. We all work a lot better when we are in control and can make decisions. But who in the world wants to make decisions all the time? No one. So if we think about workflow as a way to free up our brains for thinking about more pleasurable things...now let's see who cares about workflow. You do. And it's ok if you don't want anyone to know it so you won't be labeled a "control freak". But get over it. Most of us are freaky in one way or another. So if it's freaky and controlling to have systems that free up time for fun, call me super freak. | |
Sales/Marketing Tip
One Short Week
It's already over. Done. The first half of 2009 is effectively behind us. June has started and July 1 marks the first day of the second half of the year. It flew by. (Somehow the first fifty eight years of my life seems to have passed almost as quickly. Hey, how did I get so old anyway? But, I digress.)
Before I was in sales I used to be a clock-watcher. In the non-sales world you win the game of business when the big hand is on the twelve and the little hand is on the five and you're still breathing. You're off. It's over. You get to go home. Put five days like that back to back and you get the check. Now, in the sales world it's a little different. You become a reverse-clock-watcher. You race to get everything done before the clock strikes five and still you don't finish. It's not always your fault either. Sometimes you just can't reach the people you need to talk to. Sometimes you have to put out unexpected fires. And always, everything takes longer than it should. Oh, and by the way, you may not get that check.
You've only a half year left to make your sales goals for 2009. (And for many this is a tough year). Already you've established the pattern. Maybe you're on track. Maybe you're already behind. Maybe your plan to do things the way you did them last year is working. If so, I hope that you'll be content with last year's results.
Maybe you see now that you need to make some changes. You have a new plan. I hope that it's a good one. I hope that you've developed mechanisms to keep you on track. I hope that you have a support system to make this race easier. There's a reason that most people don't make it in sales. It's not because the money isn't there. It's not because the job is physically difficult. It certainly has nothing to do with the market.
Ask most salespeople what they need help with and they'll say: "Time Management". Do they not know what to spend their time on? Do they not know how to keep a schedule? Do they make poor choices during the day; all the while knowing inside that what they are doing will never help them accomplish their goals?
The first half of the year is effectively over. You can't redo it. You're either: unhappy, happy and kidding yourself, or justifiably happy for good reason. This may just be your best sales year ever. This may be the year you lose weight. Or quit drinking. Or make all the necessary prospecting calls necessary to achieve your goals. Perhaps you don't need help. You'll do this all on your own. I don't need to bring any of this up. You already know exactly what 2009 will bring... or what you'll make of it.
Mad at me? Then quit reading here.
Worried, uncertain, or mad at yourself? Then: 1. Plan the rest of the year's prospecting activities in detail and commit your plan to writing. 2. Share your plan with someone who knows more about sales and salespeople than you do. 3. Fix your plan according to their advice. 4. Establish a way to track your selling activities. 5. Find a way to be held accountable by someone who won't accept excuses from you. 6. Commit to upgrading your deal-closing skills. 7. Join a peer group whose members are as serious about their sales careers as you are about yours. 8. Personally invest in your professional abilities. 9. Don't expect others to take you more seriously than you take yourself.
It's not too late to make 2009 your best year ever.
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly. Mr. Fitzgerald provides both group and customized sales training for professionals and companies. For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com. |
Hot Deals/Leads
Java Detour operates 20 locations throughout CA, MN, NV and WI. The coffee shops occupy spaces of 800 sq.ft. to 1,300 sq.ft. in endcaps and freestanding locations with a drive-thru. Growth opportunities are sought throughout NJ during the coming 18 months, with representation by Silbert Realty & Management Co., Inc. For more information, contact Brian Silbert, Silbert Realty & Management Co., Inc., 85A Division Avenue / PO Box 406, Millington, NJ 07946.
The Fresh Market, Inc. trades as The Fresh Market at 86 locations throughout AL, AR, FL, GA, IL, IN, KY, LA, MD, MS, NC, OH, PA, SC, TN, VA and WI. The supermarkets, featuring meat, seafood, produce, bakery, floral, gift and beer and wine departments, in addition to offering prepared food items, occupy spaces of 18,000 sq.ft. to 20,000 sq.ft. in freestanding locations and specialty and strip centers. Growth opportunities are sought throughout CT, IA, KS, MA, MO, NE, NJ, NY, OK and TX during the coming 18 months. For more information, contact Jon Stafford, The Fresh Market, Inc., 628 Green Valley Road, Suite 500, Greensboro, NC 27408.
Giant Food Stores, LLC trades as Giant and Martin's at 149 locations throughout MD, PA, VA and WV. The supermarkets occupy spaces of 30,000 sq.ft. to 73,000 sq.ft. in freestanding locations and lifestyle, power and strip centers. Plans call for four to six openings throughout the existing markets during the coming 18 months. Typical leases run 20 years. For more information, contact Bill Shrader, Giant Food Stores, LLC, 1149 Harrisburg Pike, Carlisle, PA 17013.
Hy-Vee, Inc. trades as Hy-Vee Food Stores at 201 locations throughout IA, IL, KS, MN, MO, NE and SD. The supermarkets, offering a florist, bakery, photo center and pharmacy, in addition to home and garden items, occupy spaces of 35,000 sq.ft. to 85,000 sq.ft. in freestanding locations and lifestyle, power, specialty and strip centers. Growth opportunities are sought throughout the existing markets during the coming 18 months. Typical leases run 20 years. For more information, contact Dennis Ausenhus, Hy-Vee, Inc., 5820 Westown Parkway, West Des Moines, IA 50266.
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