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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
It Had to be Outlook
Outlook is a great tool, but if I ever thought that it wasn't or that it didn't have us all completely under its spell, I was certainly reminded of its power by attending an incredible seminar last week. I was fortunate to be sitting in the audience when a bright woman named Carson Tate, CPO and President of Working Simply Inc., took control. She was to present an afternoon program on working smarter, not harder. I have to tell you, I didn't really intend to stay for this presentation, because, while I love, design and help people implement time management, workflow management, process management, communication workflow systems, personal process systems, business process systems, etc. etc., I was visiting a city I was dying to get out and explore more of, but I couldn't leave the room. I wasn't alone. Carson held us tight. With great finesse and clear intent, she launched into one of the best programs I've experienced in a long time. She really knew how to hit us hard, making us start with an assessment exposing our organizational skills and implementation. Ouch! Once she had us all sucked in and oh yes, some people looked like they were about to cry, she started to put us all back together. She pointed out, in no uncertain terms, that it was totally unacceptable for us to waste time looking for things, that it was silly to be terrified when we are asked to quickly put our hands on something, and that it isn't normal to feel overwhelmed by all of the projects on our to do lists. She said we are supposed to be productive working in our working environments as opposed to dreading stepping inside. And lastly, she claimed our daily life is really supposed to look like what that most of us really only dream about. The best part is that yes, she pointed all this out, but she was really good at knowing that the solutions she proposed had to be those we decided to embrace, because they were designed to match the way we operate. Genius! Now here's the problem. I was really shocked to learn that most people tend to organize 90% of their workflow and communications using Outlook. Come on. Outlook is good. Outlook is great. But Outlook isn't where it should all stop. See, when you're working in Outlook, you're still fairly disconnected. While meeting information and RSVP's, as well as some assignable tasks, creep outside of office walls these days, Outlook just doesn't do a good job at that. Nonetheless, we all spent at least two hours being led by Carson and sharing both tips, as well as frustration, surrounding this one single tool. Should I leave you without giving you a least one of Carson's tips? I think not. I think she'd be pleased if I shared with you at least one tip; one that I had fallen behind on; one that is a complete and absolute necessity. Stop E-mailing altogether. Okay, I was just testing to see if you are still reading. In all seriousness, do this. Set up Outlook rules. Slow down enough and set up rules for Outlook so that things are automatically sent into your folders. Do it so you can look at them on your time, as opposed to when they come popping in. You know the old saying, out of sight out of mind? It can actually work for you, but only if you let it. Here's what you do. A simple right-click over an e-mail message is easily followed up with a click on Create Rule. Then it's just one or two quick refinements and within five seconds, really, five seconds, you're on track to having a cleaner inbox and taking control of doing things when you want to. Isn't control a great thing? Remember what I said, Carson was really good. She knew the importance of being in control and particularly in control about how we handle our "stuff". So let's thank Carson for her assessment test which hurt, and then for being kind enough to put us back together. Even if we had to focus an awful lot on Outlook, and I didn't get to explore some cool urban outdoor space! She and I could get lost "collaborating" on some even better ways to use technology to message and communicate. Maybe next time! But I hope it's raining outside and I'm not itching leave. | |
Sales/Marketing Tip
The Beginning of the End Not too long ago I witnessed what I believe signifies the beginning of the end of a great brand. Since my impoverished youth I always aspired to own some of this company's products. They make the finest of audio equipment. I never expected that their famous speakers would ever be within the limited reach of my wallet. Time, however, has been kind to me and I am now, by most measures, affluent. I own several products by this company. Their performance is everything that I ever hoped it would be. It's too bad that the quality slide that ends in mediocrity has begun.
Am I clairvoyant? That would certainly come in handy but is hardly necessary in this case. Then how do I know? It's simple. I purchased one of their stereo systems as a gift. I bought it at one of their company stores. Two days later I was in Sam's Club to pick up a prescription for my mother and I saw the exact same system for sale for two hundred dollars less that I had paid.
I don't lament my foregone opportunity to save two hundred dollars. I avoid shopping at Sam's and Wal-Mart. (Although, obviously, I do end up shopping there on occasion). I don't like the experience of shopping at their stores and the lure of low prices is not sufficiently compelling to me to cause me to put up with the many downsides of "big box" retail shopping.
I also am not unhappy with the company store at the upscale mall where I purchased the stereo. They provided excellent service. Their staff was knowledgeable and courteous. They did all of the little things that I expect when I buy good stuff.
My complaint is with this elite manufacturer who has chosen to distribute through Wal-Mart. I know that it's only a matter of time before this decision destroys the quality of their products... and that's a real loss. The one overriding ethic of Wal-Mart is low prices. That's what they do and they do it well. In order to do that they continually squeeze their vendors for better deals. If the vendor does not lower its price to Wal-Mart every year they lose the account. Sooner or later the manufacturer must lower the quality of its product in order to meet the low price objective. There is no other way to stay in business. Of course, at that point profits begin to erode and customers who had come to expect (and were willing to pay for) high quality begin to spend their money elsewhere. The brand dies and a once admired product line becomes just another commodity. It's sort of sad, but the laws of economics are remorseless
I wish to make no statement here about the unnamed brand in question, Wal-Mart, or anyone else's shopping habits. My only point is that you can be cheap or you can be good, but you can't be both. The next time you are tempted to cut your price to make a sale realize that you are about to make a decision that reaches far beyond just this one deal.
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly. Mr. Fitzgerald provides both group and customized sales training for professionals and companies. For more information, please contact him by telephone at 813-831-5555 via email at mark@saleskills.com or visit www.saleskills.com. |
Hot Deals/Leads
Chao Praya Chinese Eatery trades as Chao Praya Chinese Eatery, Ichiban Japan, Fuji Express and Burgers-N-Crème at 10 locations throughout AR, KY, LA, MS, NC, OK, TN, VA and WA. Chao Praya Chinese Eatery, Ichiban Japan and Fuji Express occupy spaces of 500 sq.ft. to 650 sq.ft. in regional enclosed malls and food courts, with expansion sought nationwide during the coming 18 months. Burgers-N-Crème occupies spaces of 2,800 sq.ft. to 3,000 sq.ft. in endcaps and inline spaces, with expansion sought throughout the existing markets during the coming 18 months. Typical leases run 10 years. A vanilla shell is required. Preferred cotenants include Dillard's, JCPenney, Macy's and Sears. Preferred demographics include a population of 200,000 within 10 miles earning $30,000 as the average household income.For more information, contact Brian Wiley, Chao Praya Chinese Eatery, 1880 Lakeland Drive, Suite 3, Jackson, MS 39216.
Zoup! operates 21 locations throughout MI, OH and PA. The fast casual dining restaurants occupy spaces of 2,500 sq.ft. in downtown areas and entertainment, specialty and strip centers. Plans call for two openings throughout Philadelphia, PA during the coming 18 months, with representation by The Bieri Co. Typical leases run five, seven or 10 years. A vanilla shell is required. Preferred cotenants include Kohl's, Chico's, Coldwater Creek and Talbots. Preferred demographics include a population of 100,000 within three miles earning $80,000 as the average household income. The company is franchising. For more information regarding Cosimo's Pizza, contact Jim Bieri, The Bieri Co., 660 Woodward Avenue, Suite 1500, Detroit, MI 48226.
Cosimo's Pizza operates 40 locations throughout CT, MA, MD, ME, NJ, NY, PA, RI and VT. The restaurants occupy spaces of 600 sq.ft. to 800 sq.ft. in mall food courts. Plans call for two openings throughout the East Coast from PA to VA during the coming 18 months, with representation by The Bieri Co. Typical leases run 10 years. Major competitors include Sbarro. For more information regarding Cosimo's Pizza, contact Jim Bieri, The Bieri Co., 660 Woodward Avenue, Suite 1500, Detroit, MI 48226.
Noodles & Co. operates 214 locations throughout CA, CO, IA, IL, IN, KS, KY, MD, MI, MN, MO, NC, NE, OH, OR, UT, VA and WI. The restaurants, offering Asian, Mediterranean and American noodle dishes, soups and salads, occupy spaces of 2,500 sq.ft. in freestanding locations and strip centers. Growth opportunities are sought throughout WI during the coming 18 months, with representation by CB Richard Ellis. For more information, contact Sandy Golden, CB Richard Ellis, 777 East Wisconsin Avenue, Milwaukee, WI 53202.
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