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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
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2009 Will be a Year of Connections
Last week's column struck a chord and I received several responses. Thanks to all. Mary Alice Van Sickle, of Carol R. Johnson Associates, a landscape architectural design and environmental planning firm headquartered in Boston, MA, was almost poetic with her response saying RealWired! News columns "...continue to provide us with meaningful food for thought. We are confident we will remain "well fed" in these lean times." Now that's good writing. No wonder she's Director of Marketing. You might take a peek at their site. It's full of great photos and interesting projects.
Kathleen Rose, of Rose & Associates, suggested that you might want to click and check out this article, How to Stay Positive No Matter What. I did. It's good. Kathleen also could have been awarded the Grammarian of Day in Toastmasters with "... in this sea of endless communications, that I read each time it hits my inbox."
And, of course, there was Robert Dunham, MAI, SRA, owner and founder of ValuPoint Valuation Counseling. Robert is a local peer of mine in St. Petersburg, Florida. You need to see his web site and pay attention to how he has used technology like few appraisal analysts I've ever met. Robert also reminded me that I slipped up again and could use some tips from the two 'writers' above. Once again, I used an acronym without a description. CRM - Customer Relationship Management. I, and I'm sure others, thank you Robert for pointing that out.
From all of the comments I received, I narrowed last weeks list to the Top 5. Maybe you don't agree. Please let me know.
- Aggressively re-engineer your business processes.
- Scan a lot more documents than last year.
- Use remote access to work from the road and at home whenever possible.
- Use a CRM - Customer Relationship Manager.
- Use databases for tracking and searching everything possible.
2009 will be a year of "connections". Technology, powered by your willingness, is the best tool to make connections happen. Use the tips from the folks who read and respond here...some of my favorite "connections"... and from those in your connected circles and make 2009 a great year. You owe it to the "community". And not doing so is just not acceptable. |
Sales/Marketing Tip
No Longer NewsA favorite restaurant closed. A neat little shop that by all rights should thrive has drastically downsized. A friend of mine has desirable commercial space that he's having trouble renting out. These are a couple of stories about the current economic conditions in a small town where I live part of my life. The larger world seems to be fairing no better. An article in The Wall Street Journal predicted that 2,000 to 3,000 malls will close in America in 2009. A major Internet toy seller pulled the plug. Businesses large and small are feeling the worst economic squeeze in since the great depression.
The first of a new year is always a time of making special promises to do better. We tell ourselves that we'll go to the gym more often. We'll lose weight. We'll read more books. We'll eat better. Of course, we'll also drive our businesses to new heights. 2009 should really test our resolve as many businesses are starting the year from behind the eight ball.
But, you and I, we're here. We didn't go under in 2008. And for most of us there is no reason that 2009 shouldn't be a fantastic year. There is still more than enough money flying around to make us rich.
In fact, I believe that 2009 offers us some opportunities:
Many of our competitors are demoralized.
The prices of many of the things that we need to buy to run our businesses have come down.
There are good people available to be hired.
Our customers need our help now more than ever.
For the above reasons, this January I'm more optimistic than usual. I'm tired of bad news. In fact, it bores me. I've seen what the bad economy can do but I've lost interest. After time, bad news, like any other news, is no longer news at all.
This is the time of year when we traditionally make promises to ourselves. Many of us make the same pledges every year. There hasn't been a year yet where we wanted to lose weight yet didn't know how to do it. There hasn't been a year when we couldn't read the great books. We've always known how to eat right. We all know where the gym is. And every one of us can name a bunch of things that we already know how to do to make our businesses strong and profitable in 2009.
Our problems have never been about making the wrong promises. No, they stem from our inability to keep the promises we make.
More than most years, 2009 will pay us well for keeping our promises.
Mark Fitzgerald, Sales Training Institute, Inc., Tampa, Florida provides this column weekly. Mr. Fitzgerald provides both group and customized sales training for professionals and companies. For more information, please contact him by telephone at 813-831-5555, via email at mark@saleskills.com or visit www.saleskills.com. |
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Hot Deals/Leads
Planet Pizza operates seven locations throughout CT and NY. The pizzerias occupy spaces of 1,800 sq.ft. to 3,000 sq.ft. in freestanding locations and strip and shopping centers. Growth opportunities are sought throughout the existing market during the coming 18 months, with representation by MJB Real Estate Services Corp.For more information, contact Todd DeLuke or Rich DiDonato, MJB Real Estate Services Corp., 735 Boston Post Road East, Westport, CT 06880; Web site: www.planetpizza.com.
Sandella's LLC trades as Sandella's Café at 150 locations nationwide. The upscale, fast casual cafes offer sandwiches, paninis, quesadillas, salads, grilled flatbreads, rice bowls, smoothies, coffee and teas, and occupy spaces of 1,000 sq.ft. to 1,500 sq.ft. in strip centers and urban/downtown areas. Growth opportunities are sought throughout the existing market during the coming 18 months. Preferred cotenants include super grocery stores, bookstores, movie theaters, spas and other high volume retailers. The company prefers to locate in areas with a strong residential and daytime population. For more information, contact Walter Damilowski, Sandella's LLC, 9 Brookside Place, West Redding, CT 06896; Web site: www.sandellas.com.
Boston's - The Gourmet Pizza operates 350 locations nationwide and throughout Canada and Mexico. The full-service casual dining gourmet pizzerias, featuring a sports bar and offering gourmet pasta, wings, ribs, burgers, salads and sandwiches, occupy spaces of 6,200 sq.ft. to 7,000 sq.ft. in freestanding locations, endcaps, power centers and malls. Growth opportunities are sought throughout southern CA during the coming 18 months, with representation by Retail Net Lease Properties, Inc. The company prefers to locate in freestanding locations and endcaps with a patio. For more information regarding Boston's - The Gourmet Pizza, contact Charlie Cangelosi or Tom Dose, Retail Net Lease Properties, Inc., 360 North Sepulveda Boulevard, Suite 1020, El Segundo, CA 90245; Web sites: www.rnlp.biz or www.bostonsgourmet.com.
Quiznos Subs operates 4,000 locations nationwide. The sandwich shops occupy spaces of 1,200 sq.ft. in freestanding locations and inline spaces. Plans call for 12 to 14 openings throughout northern OH during the coming 18 months, with representation by Arnold J. Eisenberg. Typical leases run five years. A vanilla shell is required. Major competitors include Subway. For more information, contact Steve Eisenberg, Arnold J. Eisenberg, 24500 Chagrin Boulevard, Beachwood, OH 44122; Web site: www.arnoldjeisenberg.com.
Sonic Drive-In operates 3,500 locations nationwide. The fast food restaurants, offering burgers, chicken, fries and frozen drinks, occupy spaces of 1,500 sq.ft. to 1,750 sq.ft. in freestanding locations and pad sites. Plans call for 20 openings throughout southern NJ and in major metro markets throughout the central and southern regions of PA during the coming 18 months, with representation by Kahn & Co. A land area of one acre is required. For more information, contact Jim Kahn, Kahn & Co., 580 Virginia Drive, Suite 100, Fort Washington, PA 19034; Web site: www.kahnandco.com.
Like these leads? Want more? Go to the Dealmakers website for a FREE Trial subscription to The Dealmakers, the nation's weekly news source on retail real estate. |
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