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    4626 E. Shea Blvd. C160 
Phoenix, Arizona  85028
  602-494-7641       800-405-5421

Your Business Matters 

 
In This Issue
Becky's Cliff Notes
Connect With Potential New Clients for 2012.
Payroll Tax Update
Arizona Use Tax

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Office Hours
 

 

Regular Office Schedule: 
Monday - Friday
9:00 am to 5:00 pm

  
We are closed for lunch between 12noon and 1:00pm    
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Visit Gaylor Tax Services

http://www.gaylortaxservices.com/ 

 

& Visit Matt's Blog

http://gaylortax.blogspot.com/  

 

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Be Mine Valentine
 

Valentine's Day... a great opportunity to let clients know how much they are appreciated!

 

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Economic Updates  
 
Our website Home Page has current Economic Updates to relay the latest information available.  We have weekly updates posted every Monday (including a mind-teasing riddle), and other interesting articles . 

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JW Cole Financial 

Rebecca Gaylor, CFP ®, CFS

Securities offered through
JW Cole Financial, Inc. (JWC)
 Member FINRA/SIPC.

Advisory Services Offered
Through Jonathan Roberts
Advisory Group (JRAG).
 
Active Money Management and JWC/JRAG are unaffiliated entities.

Becky's Cliff Notes: 

 

In the News for ALL AZ Homeowners ...Be Aware!  

Don't throw out your Property Tax Notice of Value

It could cost you $600.00   

 

This month everyone who owns property is going to be receiving a Property Tax Notice of Value card. You must sign and return the affidavit stating that it is your primary residence. If you don't do this, your property taxes will be $600.00 higher.

 


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Connect With Potential New Clients for 2012

 

I don't think one needs to be a gifted prognosticator

to understand the consumer climate of 2012. Years of economic uncertainty and multilateral belt-tightening have certainly led to a culture of bargain hungry consumers, and I believe the deal-savvy consumer is here to stay. In contrast to depression-era consumers, who were willing to do without, today's consumers want to maintain the lifestyles that they have come to enjoy - only at bargain basement prices.

 

After years of deal hunting, consumers know exactly what a good value is when they see it, and are likely to brag about their finds to others. Your clients are now highly educated in the ways of the deal. In fact, your prospects will probably continue to grow in both knowledge and ability when it comes to investing their hard-earned cash in goods and services. They will come looking for your services already armed with quotes from other professional service providers and also with a giddy gleam in their eye in anticipation of the haggling process.

  

But do not be dismayed. This new culture of frugal consumers and bargain braggarts lends itself to opportunities for the clever entrepreneur. You too know what your competitors' services cost. You know why you are better than the rest, and you know your worth. Stand on that, and stand firm. If you are still in business in 2012 - there is a reason for it. Your business has weathered the storm and has been proven strong and worthy. Now it is time to take steps in preparation of the next leg of your entrepreneurial journey.

 

  • Arm Yourself - Be aware of the current marketplace, the mindset of your prospects and even your existing clients.
  • Hold On To What You Have - Client retention becomes a key component of business success when in an environment of educated, vocal consumers in search of a steal.
  • Provide Perks - And Brag About Them a Little
  • You know how valuable your core services are, and what you can do to help your prospects.
  • Fire, Ready, Aim? No... Target, Aim and Hit the Mark
  • The new millennial consumer is unresponsive to insensitive messaging. Time is a commodity that we all have come to highly value.
  • Begin the Process - Now that you have identified the needs of your well-informed, bargain-savvy prospects, lay out a plan to tap them into all that makes your firm their best choice

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Payroll Update

 

Payroll Tax Cut -- Temporarily Extended

 

The Temporary Payroll Tax Cut Continuation Act of 2011 temporarily extends the two percentage point payroll tax cut for employees, continuing the reduction of their social security tax tax cutwithholding rate from 6.2 percent to 4.2 percent of wages paid through February 29, 2012.  This reduced social security withholding will have no effect on employees' future social security benefits.

 

Employers should implement the new payroll tax rate as soon as possible in 2012 but not later than January 31, 2012.  For any social security tax over-withheld during January, employers should make an offsetting adjustment in workers' pay as soon as possible but not later than March 31, 2012.

 

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Arizona Use Tax for Individual Taxpayer

Use tax is a tax on products used in Arizona but purchased from out-Taxesof-state locations where no sales tax was charged. The current rate is 6.6%.  The tax has been in effect since 1955.  For 2011, a line was added to the state tax return to remit the tax.  Most of these purchases are made using the internet, mail order catalogs, or other out of state locations.

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Our primary focus is serving as a holistic adviser to clients, offering integrated tax, estate, and personal financial planning in addition to investment advisory services.