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The Trusted Connection Between People and Research


What you'll find in this quarter's newsletter from Luth Research:
  • Luth Research Among the Fastest Growing Companies
  • Luth Research's Trustegrity Findings
  • Luth Research Partners with Mobile Marketing Association
  • Jacqueline Rosales Recognized by San Diego YWCA
  • Upcoming events, where we look forward to seeing you

  Luth Research Ranks Among the Fastest-Growing U.S. Companies

Luth Research, has been named to Inc. magazine's top-5000 listing of the nation's fastest-growing private companies. 
The announcement represents the first time that Luth Research is included in the Inc. 5000, which measures revenue growth of U.S.-based privately held companies.  Since its inception in 1977, Luth Research has grown from a one-woman operation to a national market research firm with more than 200 employees in San Diego.  Over the past three years, the company has increased revenue 22.7 percent.

"We are honored to be recognized by Inc. and included in its annual Inc. 5000," said Roseanne Luth, president of Luth Research. "Over the past 32 years, we have successfully built a world-class team of executives while implementing market research tools that contribute to the success of our company and the businesses of the clients with which we partner. Our commitment to people and the development of innovative market research technology has helped our company to grow and thrive, even during tough economic times."

Congratulations to our entire team for making this award a possibility.

 

Luth Research's TrustegrityTM Benchmarks Wireless Service Providers

The Trustegrity benchmark survey, designed and concell phoneducted by Luth Research, ranks eleven of the leading wireless service providers in the U.S. in terms of consumer trust levels for each individual wireless service provider.  

Verizon Wi
reless clearly had the strongest trust levels among consumers.  Verizon received the highest index score for all ten of the factors tested.  Its resulting overall trust index score of 192 was nearly 22% higher than its closest competitor, AT&T/Cingular.  Verizon scored especailly well in terms of premium advantage, referral, share of wallet and loyalty, each of which rated an individual index score of 220 or higher.  Other wireless service providers tested during the study include:  T-Mobile, Sprint/Nextel, Tracphone, VIrgin Mobile/Helio, Alltel, Boost Mobile, U.S. Cellular, Cricket/Leap Wireless and Qwest Wireless.

Trustegrity surveys are conducted bianually for a specific industry with a mix of 1,000 to 2,000 consumers reflective on the U.S. Census. Trustegrity benchmarks a wide spectrum of industries, scoring up to the top 30 players in each industry.  To learn more about Trustegrity contact us at Luth Research 800.465.5884 or click the link below.




Luth Research Partners with Mobile Marketing Association

PDA device and stilus Luth Research has partnered with Mobile Marketing Association to provide MMA members seamless access to on-going research and insights relevant to the fast emerging mobile marketing space. 

Luth Research will help leverage our omnibus product, SavvyQuest™, to provide MMA with up-to-date research relating to the mobile marketing industry.

Peter Johnson, VP of Market Intelligence for MMA comments, "MMA is very fortunate to have the support of Luth Research as a Research Partner. Luth's combination of robust survey capabilities, thought-leadership into mobile research, and exceptional customer service make Luth a tremendously important ally for the MMA in our efforts to map and measure the mobile marketing industry on behalf of our Members."


San Diego YWCA honors Executive Vice President Jacqueline Rosales
jrosales
Luth Research is pleased to announce that Executive Vice President of Business Development and Client Services, Ms. Jacqueline Rosales, was honored as a recipient of the YWCA's 2009 Tribute to Women and Industry (TWIN) award.

Jacqueline was recognized for her significant contribution to the implementation of a new company-wide infrastructure which has helped Luth Research grow from a boutique market research business to a key industry leader serving Fortune 1000 companies.

For the past twenty-nine years, the YWCA has paid tribute to business women who have been honored for their outstanding achievements and accomplishments for their organizations that exceed day-to-day responsibilities. 

Luth Research congratulates Jacqueline on her well deserved honor.




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Upcoming Events:

Candice Hinds, Director of Business Development, is a featured speaker at the M2Moms conference in October.  Her presentation will draw insights from IndicatorEDG™, a longitudinal consumer trends study by Luth Research.  The discussion will inclumom2momsde the state of happiness, behavioral routines and shifts, and general concerns and anxieties among moms ages 25-44.


Upcoming Conferences

September 23-25: Inc. 5000 Conference, Washington D.C.

October 4-7: AMA's Market Research Conference, Palm Springs

October 14-16: CASRO'S 34th Annual Conference, Colorado Springs

October 18-21: IIR's Market Research Event, Las Vegas

October 23-24:  Marketing2Moms Conference, Chicago

October 26-28: ESOMAR Internet Marketing, Chicago

November 4-6: MRA Fall Conference, San Diego

November 17:  MMA, Los Angeles

November 19:  CASRO, Las Vegas


 
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