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Greetings!
What you'll find in this quarter's
newsletter from Luth Research:
- Roseanne Luth receives recognition for her
leadership
- Consumer Trends Breakfast and
IndicatorEDG™
- New Health Profile Available
- Cal Martin joins Luth Research
- Luth Research and Centris team up to
offer CustomPNL™ solutions
- Upcoming events, where we look forward to
seeing you
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Roseanne Luth Named Top San Diego CEO
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In November, Roseanne Luth, CEO of Luth
Research, was named Most Admired CEO in the
Private Sector category at an event attended
by nearly 700 San Diego businesspeople.
Roseanne and nine other chief executive
officers received honors at the annual San
Diego's Most Admired Chief Executive Officers
event.
Many of Luth's employees contributed to
the nomination application, which made the
honor special and unique. Jacqueline Rosales,
Executive Vice President of Business Development
& Client Service, stated that "Roseanne
Luth's continued commitment to the personal
and professional growth of her employees
makes this recognition long overdue. Staff
members exhibit great loyalty and pride in
Luth Research, due largely to Roseanne's
commitment to recognizing employee
accomplishments and helping each person
grow."
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Luth Research's IndicatorEDG™
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Luth Research's IndicatorEDG™ strategy offered at annual trends breakfast
On March 4th, 2009 Luth Research hosted its
second annual Consumer Trends breakfast. The
event was attended by local marketing and
research professionals from such companies as
Bank of America, Sharp Healthcare,
ProFlowers, and NuVasive. The group gathered
for breakfast and discussions about how
companies can monetize emerging trends to not
only identify growth areas in 2009, but
better position organizations for success as
the economy recovers.
Indicators and emerging trends are derived
from Luth's quarterly trend study called
IndicatorEDG™. Tracking data on consumer
confidence, changes in consumer spending,
weekly activities and others allows Luth to
discover untapped consumer segments and new
ways to learn what's important to consumers-
and why.
"Our goal is to give companies ammunition so
they are better informed about how segments
of the population are changing and how
businesses can turn the recession into a
growth opportunity", says Dr. Becky Wu,
Luth's Vice President of Research and event
speaker.
For decades organizations have been
leveraging market research to drive business
decisions. Today, having a clear
understanding of your target customer and how
their lifestyles and behaviors are changing
is instrumental to a company's
staying power.
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Health Profile Now Available
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Does finding qualified respondents with
specific health issues cause you undue pain?
Then we have just the prescription for you.
Luth Research's SurveySavvy™ panel is now
complete with over 100 measures of health
related issues from our panelists. We can
screen for illness ranging from ADHD to
asthma and diabetes. The profile also
includes information about other members in
the household, and drills down to specifics
such as insulin usage or type of cancer.
To request more information about Luth
Research's Health profile contact us at
info@luthresearch.com.
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Luth Research and Centris Join Forces on CustomPNL™
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Luth Research and Centris offer cable
providers with a unique solution targeting
households within their MSO region to build
custom panels for fast, easy, convenient
access to consumer insights. By combining
Centris data with the CustomPNL™ profiling,
Luth and Centris offer research solutions
projectable to the census block group level
for marketing, advertising and research efforts.
To request more information about Luth
Research's CustomPNL™ contact us at
info@luthresearch.com.
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Cal Martin Joins Luth Research
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Luth Research is pleased to announce that
Mr. Cal Martin, a well-respected veteran of
the market research industry, has joined the
company as a consultant.
His responsibilities include sales and
client development and strategic positioning
for new markets and products including Luth's
trend product, IndicatorEDG™.
Martin comes to Luth with more than 30
years of experience in the market research
industry, including nearly 20 years with the
Gallup Organization where he served as Senior
Vice President and Division Manager, and as a
principal of the company where he was
recognized as Manager of the Year seven times
during his tenure.
Mr. Martin looks forward to working with
Luth Research, and anticipates a successful
partnership, saying, "I find the Luth
organization to be well-positioned for huge
growth and corporate success, especially in
the B-2-B and Marketing-Services sectors. It
is always fun to ride-a-rocket."
Since his retirement from Gallup, he has
consulted with several leading market
research organizations and members of the
Financial/Investment community. In addition
to his role at Luth Research, Martin is also
the President and CEO of the Martin Group, a
Marketing-Services Holding Company.
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Upcoming Events
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May 3-6, 2009
AMA
2009 Marketing Research Executive Forum
Chicago
More
About AMA
__________________________________________
May 18-20, 2009
IIR
PDMA and IIRS Annual Front End of Innovation
Boston
More
About
IIR
__________________________________________
June 9-11, 2009
WBE
National Conference and Business Fair
San Francisco
More
About WBE
__________________________________________
June 18-19, 2009
CASRO
International Research Conference
Washington D.C.
More About
CASRO
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