 What Do You Mean By "Quality?"
When I talk with business
owners about their product or service offerings or their company vision and
values, I often hear them
speak about quality. They say things like:
"We
offer quality products"
"Quality
is important to us"
"We're
known for our quality"
When I ask them what they
mean by the word "quality," they get stuck.
I think this has become a word whose meaning is so assumed by everyone
that it's become hard to define.
To some, quality means their
business manufactures parts that don't break apart right out of the box or that
they work the first time they're used.
To others, quality refers to flawless workmanship in installation or
using cost effective materials that stand up over time.
Reasonable companies don't
set out to sell products that don't work, don't fit, or fall apart during the
first year of (normal) use. Warranties
are supposed to make us consumers feel assured that the manufactures stand
behind their work.
And besides, doesn't
EVERYONE offer quality goods and services? So what are we talking about here?
Read the full article.
To learn more, please visit my website at www.kodyne.com.
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