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Inside Issue #6
A New Beginning
College Football
Debates
Jacqui Jeras
Emmys
Weather Now
From the Web
Showrooming Challenges Brick-and-Mortar Retailers
from Marcia Kaplan, Practical Ecommerce

Last December, at the height of the Christmas shopping season, Amazon aggressively promoted its price-checking mobile phone application by giving shoppers five percent off items on Amazon that they scanned while in brick-and-mortar stores. The application, which compares store prices with Amazon's, brought the practice of showrooming - already very familiar to retail store clerks - out of store aisles and into public prominence. 

 
 
 
How to Extend Your Brand Without Stooping to Outrageous Gimmicks 
from John Parham,
Ad Age
 
We've all scratched our heads at the launch of brand extensions such as Cheetos Lip Balm or Harley-Davidson perfume. These may be novel and fun and generate some easy, short-term revenue, but they do little to enhance the reputation of the mother brand. They don't last and soon are all but forgotten.

 


2012/2013 Primetime Fall Premiere Dates

Friday, September 14

8:00 Shark Tank

9:00 What Would You Do?

10:00 20/20

 

Monday, September 24

8:00 Dancing with the Stars

10:00 Castle

  

Tuesday, September 25

8:00 DWTS (Results show)

10:00 Private Practice


Wednesday, September 26

8:00 The Middle
9:00 Modern Family

9:30 The Neighbors (New)

 

Thursday, September 27

8:00 Last Resort (New)

9:00 Grey's Anatomy

10:00 Scandal

 

Sunday, September 30

8:00 Once Upon a Time

9:00 Revenge(New)

10:00 666 Park Avenue

 

Wednesday, October 3

8:30 The Neighbors (Regular Time)

 

Sunday, October 7

7:00 America's Funniest Home Videos

 

Wednesday, October 10

10:00 Nashville

 

Wednesday, October 17

9:30 Suburgatory

 

Tuesday, October 23

9:00 Happy Endings

9:30 Don't Trust the B-- in Apt 23

 

Friday, November 2

8:00 Last Man Standing

8:30 Malibu Country

9:00 Shark Tank (New Time)

 
*subject to change 
  
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This Week

Greetings!


Welcome to the September 2012 edition of ABC7 Fast Tracker, an informative look at the DMA, plus upcoming opportunities at ABC7 and WJLA.com. We have a lot of news to share, starting off with Katie Couric's "New Beginning" on ABC7 and increased viewership during the kickoff Saturday Night Football game. We also highlight advertising opportunities around the presidential debates and the 64th Primetime Emmy Awards and introduce an exciting new member to the WJLA team.

Enjoy,

Tim Morris
ABC7 WJLA

 


A "NEW BEGINNING" FOR KATIE ON ABC7
Katie Couric

Katic Couric returned to daily television on Monday, September 10th, with the premiere of her new nationally syndicated talk show "Katie." The one-hour program is filmed in front of a live studio audience in New York. Similar to her "New Beginning" in daytime television, all month "Katie" is celebrating women who are reinventing themselves, including guests Sheryl Crow, Chelsea Handler, E L James, Heidi Klum, Jennifer Lopez, Demi Lovato, Susan Sarandon, Jessica Simpson, Sofia Vergara and Wendy Williams.

 

You can find "Katie" on ABC7 WJLA weekday afternoons from 4-5PM.

 


SATURDAY NIGHT FOOTBALL ON ABC7 A HIT
ESPN Sports Saturday

Saturday Night Football on ABC's season opening Cowboys Classic at Cowboys Stadium featuring Alabama and MIchigan was a smash hit among viewers in the D.C. DMA. The game was #1 for its time slot in the key demographics of M18-34, M18-49 and M25-54 with a rating of 5.0, 5.0 and 5.5 respectively. In addition, the ratings for this year's season opener among M18-34 increased 194% from last year's opener and among M25-54, ratings increased by 45%.

  

The upcoming Saturday Night Football on ABC schedule includes:

 

September 15: Notre Dame at Michigan State

September 29: Wisconsin at Nebraska
October 6: Nebraska at Ohio State
October 27: Michigan at Nebraska  

 

Source: NSI Washington DC Live + SD Overnights 9/1/2012 & 9/3/2011   


PRESIDENTIAL DEBATES COMING THIS OCT.
YVYV

This October, ABC7 WJLA will feature the ABC News Your Voice, Your Vote 2012 Presidential Debates with President Barack Obama squaring off against Republican Presidential Candidate Mitt Romney and Vice President Joe Biden facing Vice Presidential Candidate and Congressman Paul Ryan.

 

Below is the current schedule for the ABC News Your Voice, Your Vote 2012 Presidential Debates on ABC7 WJLA

 

Wednesday, October 3, 2012 - 9-11PM ET

2012 Presidential Debates - "1st Debate"

 

Thursday, October 11, 2012 - 9-11PM ET

2012 Presidential Debates - "2012 Vice Presidential Debate"

 

Tuesday, October 16, 2012 - 9-11PM ET

2012 Presidential Debates - "2nd Debate" 

 

Monday, October 22, 2012 - 9-11PM ET

2012 Presidential Debates - "3rd Debate"  


ABC7 WELCOMES JACQUI JERAS TO GMW 

 

Jacqui Jeras

 

Jacqui Jeras, former CNN Meteorologist, has arrived at ABC7 WJLA and in the coming weeks she will be signing on with "Good Morning Washington."


Jacqui is a seasoned forecaster who has covered all of the huge weather stories for the past decade at CNN, including coverage of Hurricane Katrina and "Snowmageddon."

"I'm really looking forward to becoming a part of the D.C. community" she said in her announcement. WJLA general manager Bill Lord added, "She's a smart, credible forecaster with a warm, engaging personality." 


EMMY AWARDS COVERAGE ON WJLA.COM
Emmy
From September 16-28, 2012, WJLA.com will be featuring a special section on the 64th Primetime Emmy Awards. This online section will include previews, highlights, celebrity photo galleries, reviews and more. The 64th Primetime Emmy Awards will be hosted by Jimmy Kimmel and air on Sunday, September 23, 2012. SOV sponsor packages are available to help position your message.

VIEWERS TURN TO WEATHER NOW

 

Weather Now

Whether it's an intense derecho, aftermath of a hurricane or extreme heat, when severe weather hits, viewers turn to Weather Now, our dedicated 24 hour weather channel. Powered by the trusted ABC7 StormWatch weather team, Weather Now provides viewers with local "live" radar, seven day forecasts for towns within the Mid-Atlantic region, regional forecasts, weather facts and other essential local weather information. The station also provides advertisers with unique advertising opportunities.

 

You can find Weather Now on the following stations in the Washington, D.C. metropolitan area:

Digital Tier: Channel 7.2
Comcast: Channel 204
Cox: Channel 804
VerizonFios: Channel 462
RCN: Channel 313
 


About Us
We appreciate you feedback, please contact us with questions or suggestions!

Timothy J. Morris
ABC7 Fast Tracker Editor
Senior Marketing Manager
tmorris@wjla.com

Kathleen Fox
Research Director
kfox@wjla.com
 
ABC7/WJLA.com
1100 Wilson Boulevard
Arlington, Virginia 22209 
 
For more information, visit www.wjla.com/advertising

 

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