From the Web
The Demand for Local News is Growing
The audience for local news overall is on the rise and the demand has stations adding newscasts at new times and across additional platforms including digital sub-channels. Total news airtime has increased +20% over the past 5 years and Stations are drawing larger share of the 'news' pie.
Amid Media Upheavals, Television Holds Sway
from The New York Times
For television as an advertising medium, these seem like troubled times: declining ratings for many shows, increasing use of DVRs, difficulties in reaching prized younger viewers, fragmentation of audiences, the growing appeal of digital media and even a service being introduced by Dish Network, Auto Hop, enabling customers to more easily skip commercials.
2012/2013 Primetime Fall Premiere Dates
8:00 Shark Tank
9:00 What Would You Do?
Monday, September 24
8:00 Dancing with the Stars
Tuesday, September 25
8:00 DWTS (Results show)
10:00 Private Practice
Wednesday, September 26
8:00 The Middle
9:00 Modern Family
9:30 The Neighbors (New)
Thursday, September 27
8:00 Last Resort (New)
9:00 Grey's Anatomy
Sunday, September 30
8:00 Once Upon a Time
10:00 666 Park Avenue
Wednesday, October 3
8:30 The Neighbors (Regular Time)
Sunday, October 7
7:00 America's Funniest Home Videos
Wednesday, October 10
Wednesday, October 17
Tuesday, October 23
9:00 Happy Endings
9:30 Don't Trust the B-- in Apt 23
Friday, November 2
8:00 Last Man Standing
8:30 Malibu Country
9:00 Shark Tank (New Time)
Television in 2012
Welcome to the August 2012 edition of ABC7 Fast Tracker, an informative look at the DMA, plus upcoming opportunities at ABC7 and WJLA.com. In addition to touching on broadcast tv's reach in the market, there is a lot of exciting programming and events on the horizon that we'd like to share, including ESPN Saturday Night Football on ABC on Sept. 1, Taste of D.C. on Pennsylvania Avenue and a special night for country music to shine.
ESPN SATURDAY NIGHT FOOTBALL ON ABC7
College football ramps up on ABC7 this September with ESPN Saturday Night Football on ABC. Kicking off September 1, 2012, ABC7 will air the biggest college football games of the week, every Saturday through the 2012-2013 series, beginning with the Cowboys Classic at Cowboys Stadium, featuring Michigan vs. Alabama. The current schedule for September and October games include:*
September 15: Notre Dame at Michigan State
September 29: Wisconsin at Nebraska
October 6: Nebraska at Ohio State
October 27: Michigan at Nebraska
*Due to scheduling conflicts with the NASCAR Sprint Cup Series, ABC7 will NOT air Saturday Night Football on September 8 & October 13. Schedule subject to change.
SIP, SAVOR AND CELEBRATE DOWNTOWN
Running from October 6-8, 20121, the Taste of D.C. festival serves up the area's best eateries, specialty wines and craft beer. The festival is also host the host to over 50 live musical acts and chef demonstrations from local and national restauranteurs. Be a part of this unique experience with on-site vendor and booth package from ABC7.
Taste of D.C. provides sponsors the ability to engage your target audience in an exciting and interactive way. As the region's largest and most anticipated food festival with hundreds of thousands flocking to America's Main Street. Taste of D.C. is held on historic Pennsylvania Avenue in downtown Washington, D.C. The event is free to attendees, but it takes tickets to taste.
9/17 IS COUNTRY'S NIGHT TO ROCK ON ABC
Luke Bryan and The Band Perry's Kimberly Perry host the summer's hottest television music event, "CMA Music Festival: Country's Night to Rock," airing Monday, September 17 (8:00-11:00 p.m., ET) on ABC7. The three-hour special features the A to Z of Country Music's hottest stars, with a stellar lineup including Jason Aldean, Dierks Bentley, Kix Brooks, Luke Bryan, Eric Church, Brantley Gilbert, Hunter Hayes, Faith Hill, Alan Jackson, Lady Antebellum, Miranda Lambert, Little Big Town, Martina McBride, Scotty McCreery, Jake Owen, Brad Paisley, Rascal Flatts, Blake Shelton, The Band Perry, Carrie Underwood, Keith Urban, Hank Williams Jr. and Zac Brown Band.
The special features behind-the-ropes access and interviews, late-night jams, and exciting full-throttle performances by today's most exciting Country Music hitmakers. This is the eighth time ABC will broadcast this special - which invites the whole country to America's biggest Country Music bash.
THE POWER OF BROADCAST
In the Washington, D.C. DMA, broadcast TV reigns supreme when compared to the other cable and radio options available in the market. ABC7 broadcasts by far reach more adults on an average weekly basis than the other outlets, offering more exposure to adults with the power to purchase.
Similarly, the average per issue newspaper only reaches 5% of area adults, while the average per issue D.C. area print magazine only reaches 2% of adults.
Source: Scarborough Washington DC 2012 Release 1 (March 2011 - February 2012): Adults 18+; ABC7 7-day cume; Average Daily Paper Reach (avg. issue reader.); Average Magazine Reach (avg. issue reader); Average HWC Reach 7-day cume; Average Cable News Reach 7-day cume (CNN, CNBC, MSNBC, HLN, FXNC); Average Radio Reach M-S 6A-Mid cume
TRIBUTE TO WORKING WOMEN
This year marks the 18th anniversary for ABC7's annual "Tribute to Working Women" campaign. Last year's tribute was a tremendous success because of our sponsors and previous winners. If you know of a woman who lives in the Washington, D.C. Metropolitan area and who is making a positive difference in our community, we Invite you to nominate her. The deadline is Friday, September 14, 2012. Submit your candidates today.
We appreciate you feedback, please contact us with questions or suggestions!
Timothy J. Morris
ABC7 Fast Tracker Editor
Senior Marketing Manager
1100 Wilson Boulevard
Arlington, Virginia 22209
For more information, visit www.wjla.com/advertising