Fast Tracker Header April 2012
In this Issue
The Power of Television
Cherry Blossom Festival
Mid-season Programming
Strong among Women
NASCAR on ABC7


Teens TV
From the Web
Teens Are Watching More TV, Not Less, Report Says 
from Los Angeles Times

The perception of today's teenagers is that of antsy kids bouncing back and forth between their computer screens and cellphones as they update their Facebook statuses and look at videos on Hulu and YouTube while texting their friends.

The reality is that for all the time teens spend staring at small screens, it's still the television screen that gets the most attention.
 
 
Social Media Buzz Ups Trad
TV Ratings
from Mediapost.com
 
Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings.
 
 

ABC7 Welcomes
Steve Chenevey
Steve C
At the beginning of 2012, ABC7 welcomed former FOX5 morning news anchor,
Steve Chenevey
to the station. He has teamed up with Cynne Simpson on both Good Morning Washington and the ABC7 Noon News. Steve has always been a popular anchor and credible journalist and has received the Best Anchor Emmy Award for the past two years.

 

 
Facebook Contests
WJLA Contest

 

WJLA offers unique ways to to promote your brand

 

WJLA.com's Facebook giveaway contests provide a cost-efficient way to increase your brand's visibility and effectiveness through and integrated media campaign.

 

Combined with the power of Facebook, WJLA.com & ABC7,

your contest will reach the eyes and WJLA's primary audience, as well as their friends and family, through Facebook's viral messaging capabilities.

 

Exceptional ABC7
Television in 2012

NBA Finals

Ravens logo
DWTS

Titanic 2

NASCAR

Cherry Blossoms
Race for the Cure

Jeopardy in DC

Quick Links






Contact Us
ABC7/WJLA.com
1100 Wilson Boulevard
Arlington, Virginia 22209

Greetings!

 

Welcome to the ABC7 Fast Tracker, an informative look at upcoming opportunities at ABC7 and WJLA.com, plus research and insight into the DMA. We hope you find this newsletter a beneficial tool to help plan your media strategies. Each month we'll reach out with industry and station updates, we also hope to get your feedback on what information you find most valuable. Enjoy.

 

Sincerely,

 

Tim Morris
ABC7 WJLA

 

THE POWER OF TELEVISION
MDF-Ed

 

There are a variety of ways a consumer can access information. Television remains the dominant medium for reaching, educating, and motivating consumers ... with an overwhelming positive perception among adults 18 and older. Television is still the primary source for information on any product or brand.

 

PRIMARY SOURCE FOR INFORMATION ABOUT PRODUCTS/BRANDS

Power of TV

 

Source: TVB Media Comparisons Study 2010. Knowledge Networks Inc. Custom Survey. Adults 18+ 

KATIE COURIC JOINS ABC7'S
LEON HARRIS & ALISON STARLING
Cherry Blossoms 1

 

ABC7 is once again proud to be the official TV station of the National Cherry Blossom Festival and Parade. We are excited to announce that ABC's Katie Couric will be joining co-hosts Leon Harris and Alison Starling in the parade booth. The Festival is celebrating its 100th anniversary of the gift of the trees from Tokyo to Washington, D.C. on Saturday, April 14th from 10 a.m. to 12:30 p.m. ABC7 and will telecast the parade LIVE in HD as it marches down Constitution Avenue. For the first time, the parade will be nationally syndicated, reaching an estimated 60%-70% of U.S. households. The Centennial Celebration of events runs through April 27th.

 

For more information, go to nationalcherryblossomfestival.org

 

MID-SEASON PROGRAMMING

 

Scandal 

 

ABC's mid-season programming brings several new shows to primetime aimed at a variety of audiences. Whether it's political intrigue inside the Beltway or a global investigation for a missing person, ABC's new shows hope to follow in the successful footsteps of network hits such as Modern Family, Desperate Housewives and Grey's Anatomy.

 

 

 

ON THE HORIZON

 

Scandal

Premieres Thursday April 5 @10:00 p.m. Everyone has a secret... and Olivia Pope (Kerry Washington) has dedicated her life to protecting and defending the public images of the nation's elite and keeping those secrets under wraps.

 

Apartment 23

Premieres Wednesday April 11 @9:30 p.m. After a na´ve Midwestern girl's big city dreams are dashed during her first week in New York, she finds herself living with her worst nightmare in this hilarious, contemporary comedy about a female odd couple who are surrounded by an outrageous cast of characters.

 

Missing - WJLA

RECENTLY PREMIERED

  

Missing

Becca Winstone (Ashley Judd) learns that her son disappears while studying abroad, and it's a race against time when she travels to Europe to track him down. A surprising turn of events reveals just how far one mother will go to protect her family. Exotic locations and thrilling twists will keep you riveted in "Missing."

UPCOMING FINALES

April 4: Happy Endings (Season)

April 17: Body of Proof (Season)

May 13: Once Upon a Time (Season)

May 13: Desperate Housewives (Series)

May 14: Castle (Season)

May 15: Last Man Standing (Season)

May 17: Grey's Anatomy (Season)

May 20: Amer. Fun. Home Vids (Season)

May 22: Dancing w/the Stars (Season)

 

*all dates are tentative

 

 

ABC7 IS STRONG AMONG WOMEN

ABC7 programming had TEN of the TOP 25 rated shows among women 25-54, including the #1 show, Modern Family.   
F25-54





















Source: NSI DMA Feb 2012 Live +7 Program Ratings
(aired 2 or more times)
AND HUGE INCREASES
IN YEAR-TO-YEAR GROWTH

Morning News - Women Prime women update
Late News - WomenLate News - Women 
 
Source: NSI DMA Live +7 share growth Feb 2011 vs. Feb 2012
NASCAR ON ABC7
 
NASCAR















NASCAR returns to ABC7 with the Nationwide Series and the Spring Cup Series. The engines rev up for the Nationwide Series on Saturday, May 5 at Talladega and then continues on to Charlotte on May 26, followed by Michigan on June 16 and concludes in Watkins Glen on August 11.

The three-part Sprint Cup Series begins on August 25 at the Bristol Motor Speedway in Tennessee, then turns towards Richmond before lining up for the final race in Charlotte in October.

As a compliment to the races, ABC7 is also airing seven NASCAR 2012 Specials beginning in June and continuing to December. These one hour specials report on the NASCAR season to date and recaps the best sights, sounds and non-stop action of the best of the season's races and sets the stage for an inside look at what's to come ... all in HD. It is the only NASCAR programming to be produced for syndication by NASCAR.

Full ABC7 and WJLA.com integrated packages are available.
About Us
We appreciate you feedback, please contact us with questions or suggestions!

Timothy J. Morris
ABC7 Fast Tracker Editor
Senior Marketing Manager
tmorris@wjla.com

Kathleen Fox
Research Director
kfox@wjla.com

 

ABC7