From the Web
Social Media Intangibles: How to Build Influence Online
from iMedia Connection
People complain about social media."There's no way to measure ROI." "I have no idea why we're spending all this money on it." "It's a huge time suck and we have nothing to show for it."
That's because the benefits of social media can be - here's a scary word for marketers - intangible. But it's a fact that you have to hang out with some intangibles if you want to build influence.
Let me explain.
8 Rules for Effective Marketing Analytics
from Marketing Daily
Marketers today are all about harnessing data to make more effective marketing decisions and uncover new insights about their customers to power innovation and new communications strategies. The marketing communications revolution of the last decade has created the need to look at ecosystems of brands and better reflect real consumer behavior. Here are eight rules that can help to get the job done.
2012 Fall Primetime Programming
8:00 Once Upon A Time
10:00 666 Park Ave (New)
8:00 Dancing with the Stars
8:00 DWTS (Results show)
9:00 Happy Endings
9:30 Apt 23
10:00 Private Practice
8:00 The Middle
9:00 Modern Family
9:30 The Neighbors (New)
10:00 Nashville (New)
8:00 Last Resort (New)
9:00 Grey's Anatomy
Fridays (through Oct.)
8:00 Shark Tank
9:00 What Would You Do? (New)
Fridays (staring in Nov.)
8:00 Last Man Standing
8:30 Malibu Country (New)
9:00 Shark Tank
8:00 Saturday Night College Football
1100 Wilson Boulevard
Arlington, Virginia 22209
Welcome to the July 2012 edition of ABC7 Fast Tracker, an informative look at the DMA, plus upcoming opportunities at ABC7 and WJLA.com. In this issue we take a look at how more consumers learn about brands from television spots than any other media source, WJLA.com's new Business of Government section and Federal Hot Minute, the upcoming eight-part series NY Med and the performance of the NBA Finals on ABC7.
NBA FINALS VIEWER RECAP
Outperforming 2011, the 2012 share for the NBA Finals on ABC7 were up in A25-54 in all five games of the series between the Oklahoma City Thunder and the Miami Heat.
ADULTS 25-54 SHARE INCREASE
Source: NSI Washington DC Live+SD Overnights Share; Game 1: 5/31/11 & 6/12/12; Game 2: 6/2/11 & 6/14/12; Game 3: 6/5/11 & 6/17/12; Game 4: 6/7/11 & 6/19/12; Game 5: 6/9/11 & 6/21/12
BUSINESS OF GOVERNMENT ON WJLA.COM
This June, WJLA.com launched their new special section dedicated to the business of government, including clips from Inside Washington, Washington Business Report and the new Federal Hot Minute weekly video update and accompanying free newsletter.
For more information on the, visit www.wjla.com/bizgov
if you would like to sign up for the free Federal Hot Minute newsletter, please click here.
SHOW PREVIEW: NY MED
Premiering on Tuesday, July 10 from 10:00 PM, NY Wed answers what grandmothers, addicts and celebrities have in common? All of them seek care at Columbia and Weill Cornell Medical Centers the crown jewels of the prestigious New York-Presbyterian Hospital in New York City. For a full year ABC cameras had unprecedented access to document the mayhem and the miracles that occur daily in these world class facilities. Adding a Brooklyn dimension, Lutheran Medical Center also participated. NY Med is an eight-part series that follows the irascible, compassionate and, at times, cocky attending surgeons who try to change the trajectory of lives by relying on sheer medical brilliance and a healthy dose of old fashioned good luck.
Consumers may have a wide variety of media outlets to choose from, however television remains the dominant preference. And it also remains the most compelling, as nearly 40% of adults 18+ say they learn about products or brands they would like to try or buy from television commercials ... more so than any other media source.
SOURCE MOST LIKELY TO LEARN ABOUT PRODUCTS/BRANDS TO TRY OR BUY, ADULTS 18+
Source: TVB Media Comparisons Study 2012. Knowledge Networks Inc. Custom Survey
WELCOME TO WEATHERNET7
WJLA.com is improving the user experience when it comes to live weather cams with WeatherNet7. This new feature enables new WJLA weather cams placed in the region to be viewed on WJLA.com. These cameras stretch all the way from Wintergreen, Virginia to Frostburg, Maryland to Rehoboth Beach, Delaware. WeatherNet7 lives on WJLA.com's popular weather page and offers sponsors a new way to reach our dedicated audience.
We appreciate you feedback, please contact us with questions or suggestions!
Timothy J. Morris
ABC7 Fast Tracker Editor
Senior Marketing Manager