A collaboration of Rose Park Neighborhood, Craftsman Village Historic District; North Alamitos Beach Association and 7^th St. Retailers applied for and has been awarded NPP monies to brand and improve the appearance of East 7^th Street. There are two elements of this project: 1) street clean-up day that will precede 2) the installation of street banners on the light poles.  

The three neighborhoods along with retailers on 7^th St recognized that restitution of 7^th St. streetscape is a long process. We've have been collaborating since the first Restoration Trade Fair in 2008. Since then we've had several strategic planning meetings to address common problems. The conclusion of all these sessions is that we need to demarcate our neighborhoods for resident and visitor recognition and for use in building further improvement strategies.

We wouldn't have been able to submit our grant proposal if it hadn't been for

Signal Hill Petroleum's generous donation towards the needed matching fund.

 In addition, UPS, Rose Park Roasters, Tabling Creations and Fresh and Easy are all pitching in with services and refreshments for the Clean-up Day.

Thanks to committee

(Aaron Jackson (NABA);

Gretchen Swanson, Bonnie Strutin

and Emily Stevens (RPNA);

Michelle Ahrend-Eckert (CVHD)and Julie Bedard (7^th St. Retailers),

Vice-Mayor Suja Lowenthal and Mark Magdeleno (Second Dist. Council Office)