Vehicle Signage Graphics - Your Rolling Billboard

One of the best advertising return on investments is your vehicle signage. It reaches thousands and thousands of people every time you head out on the highway.

For example, UPS trucks are everywhere, everyday. You know who they are when you see them, you rarely see a dirty and I bet you have never seen an old used one for sale. UPS is controlling their message in every way. Your vehicle should do the same for your company.

Simple vehicle signage

What message are you sending?
You don't have to invest in a "full wrap" of your vehicle to get results but keep in mind that your vehicle is representation to potential customers of your product, service, level of quality and more. Meet your customer's emotional needs if you can, photos and images are a good way to do this but don't go so crazy you can't read the company name.

Key information on your vehicle graphics design.
Don't forget your phone number and web address! Often, people will pick up the phone and call right on the road. You don't want to miss this opportunity.

 

You just can't please some customers and lets face it, we are all more likely to complain than complement. So what do you do when a customer complains in public, in an online review?

First, take a look at your reviews as a whole. Are they mostly good, bad or a mix? Is there a common theme of complaints (or complements)? You can take the information and update (or develop) your customer service policies with your staff to address issues.

Stop before you reply.
Many sites allow the business to reply to a review. This is your opportunity to shine. I know that my first reaction is usually to be defensive to negative feedback but I doubt that you will win new customers who are looking at your reviews if you are defensive in your reply. However, if you are sincere and express your disappointment in their experience and offer to fix the problem, you will win other customers over. I once read a slew of responses from a business owner slamming each reviewer who had a complaint. I quickly decided not to buy from that company.

There will always be a crazy or two that we will have to live with but if you showcase your willingness to fix an issue, other customers will notice.

Monitoring your listings on online review sites for feedback can be daunting. You can't cover them all but depending on your industry there are some key sites to pay attention to. (If you don't have a listing, get one - most are free.) 

• Google Places
• Yahoo Local
• Yelp
• Bing Local
• Citysearch
• Angie's List