| What makes a good logo design?
Clear Message
A good logo design should convey a message to your target clients, giving information and communicating ideas. Poor design damages that communication.  What does your logo say? Classy? Simple? Busy? Crazy? Offensive? Dated? (This is true of all of your identity materials from logo to flyers to website.)
Design Principles A logo should also utilize good design principles: balance, proportion, emphasis, space and contrast. Emphasize motion, state less with more, create variety with contrast - all these things can be molded into your message and your logo. Current design trends and color choices will help your logo keep from looking dated. A design professional can help you achieve great design that is in line with your message and well worth the investment. |
Be Smart with Your Marketing Dollars
Lets face it. Sometimes marketing takes a back seat to things like paychecks, rent and utilities in the budget. Its a catch-22. If you don't do some marketing, the business may not find you.  What is the best use of your dollars when there are so many people promises about their marketing product? Here are some frequent questions I have been asked. Read more here.
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