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Welcome to Huckleberry Resources
Greetings!
Many new things going on at Huckleberry Resources! I am running Google AdWords campaigns for four clients, I have updated the Huckleberry website, enhancing the portfolio pages with new designs from my clients and I am volunteering for ReFIT, (see below) just to name a few! Please read, enjoy and if you have something that you would like to see featured on my blog or in the newsletter, just give me a call or email! As always, I hope you find this issue entertaining and informational. Your comments and questions are always appreciated and please pass it along to family and friends. Best wishes!  |
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Spotlight: ReFIT - Remodeling for Independence Together
For many homeowners, just staying in their homes when faced with accessibility issues becomes a challenge. ReFIT is a non-profit organization that offers assistance in modifying homes for people with physical and financial limitations. ReFIT remodels bathrooms, adds wheelchair ramps and more through the time and donations of remodelers, trade contractors and people like me who have skills, money or products they are able to donate. If you have an interest in becoming  a part of this all-volunteer organization or have something you can contribute, please visit ReFIT's website for more information. Mark your calendar
for Monte Carlo Night - A Benefit for ReFIT on November 4! |
Internet "Phone Book" Listings
Recently, a customer renewed their phone book listing in their local
area and got a "screaming deal" on it. The phone book rep included
$600/month in web ads for the same price as they paid last year for just
their phone book ads! This sounds awesome, doesn't it?
Here is
what they do:
1. They run your ad campaign
2. They develop a proxy
site that is a copy of your website (for tracking purposes)
3. They
give you a special phone number, called a tracking number that will tell
them how many calls were received from their ads
Sounds great!
They do all the work, you see all the reports, the phone starts ringing
and the money comes rolling in...
But, my fellow small business
owners - what happens when Google indexes their proxy site instead of
yours and it comes up in organic searches? And what happens when Google
sees that there are more than one phone number for your business?
The
short answer is this: You are taking a risk with your Page Rank with
Google. If you have ANY kind of SEO (Search Engine Optimization) on your
website, especially if you have paid money to have someone do it for
you, then you might be diluting that work.
Google's mysterious
algorithm takes into account about a million things that include data
integrity, reputation, keywords, links and more. A proxy site and
tracking phone number, if indexed by Google, will deteriorate your
internet "reputation" in Google's eyes.
You have many options but
two quick ones you might consider are:
1. Run your own AdWords or
web ad campaigns.
2. Have the same firm who does your SEO or website
run your campaign (or a company with SEO AND AdWords experience).
If
you do decide to go forward and have the phone book people run your
campaign, then make sure they use NO FOLLOW code on their landing page
or proxy site.
Contact me if you have any questions!
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What's New?
Writing Your Business Plan
a new series on my blog!
Feeling overwhelmed by the thought of writing a business plan? And for gosh sakes, why would you want to write one?
I am writing a business plan series on my blog, your comments, thoughts and even critiques are welcome.
Subscribe and stay tuned!
Subscribe to The Berry!
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