AJM CONNECTION

AJM Friends Fun Service Education

  FRIENDSHIP    FUN      SERVICE    EDUCATION     
 
October 2009 
In This Issue
Class of 2010
Branding Update
AJM New Staff
Share AJM
AJM Logo
The mission of America's Junior Miss (AJM) is to empower outstanding high school women by providing scholarship opportunities, developing life skills, and encouraging positive values; and to impact the lives of all young people through the Be Your Best Self outreach program.


 

 

AJM Class of 2010

AJM is proud to welcome the following young women to the AJM Class of 2010:
 
Paige Wagner
California
 
Sara Kuta
Colorado 
 
Alyssa Murray
Delaware
 
Natali Gavanarova
Georgia
 
Madison Leonard
Idaho
 
Katelyn
von Diezelski
Louisiana
 
Kristi Snyder
Maryland
 
Katherine Thurber
Mississippi
 
Danielle Wineman
Montana

Jenna Stecker
Nebraska
 
Jacqueline Underhill
Oregon
 
Ashley Gochoco
Pennsylvania
 
Anna Bryce Flowe
South Carolina
 
Chelsea Milligan
Tennessee
 
Mattie Bergeson
Washington
 
Sarah Newton
Wisconsin

Check out the newest members of the AJM  Class of 2010.

AJM Brand Update

Becky Jo Peterson, ED

Many thanks to everyone who participated in one of the 10 conference calls to discuss the recommendations from the Marshall Strategy group.  All the research, interviews, surveys and feedback from the presentation have helped us clarify AJM's identity. There seems to be consensus around the statement that Marshall recommends to describe the AJM program:
 
America's Junior Miss is an empowerment program that inspires high school girls to develop their full, individual potential through a fun, transformative experience that culminates in a celebratory showcase of their accomplishments.

  • By encouraging continued education and providing college scholarships
  • By developing self-confidence and the abilities to interview effectively, to speak in public, to perform on stage and to build interpersonal relationships
  • By encouraging and showcasing excellence in academic achievement, physical fitness, on-stage performance skills, and the ability to think and communicate clearly,
  • By creating opportunities to beneficially inspire the lives of others
If you haven't had an opportunity to watch and listen to the presentation, please go to www.ajm.org/new/branding and click on the October 2009 presentation link.  It's encouraging to hear the positive feedback and the willingness to be open to change if it will help us grow and improve the AJM program.  Our next challenge is to determine whether we can move forward with this positioning and maintain our current name, America's Junior Miss.  Marhsall Strategy recommends that we change the name to correct the disconnect between what people think of AJM (our image) and what AJM really does (our identity).
 
A group of 10 dynamic women from within the AJM family are working with me on some alternative naming options.  Our goal is to find the one that captures the essence of AJM and piques the curiosity of potential participants, sponsors, and volunteers.  Once we have some viable alternatives, we will work with Marshall Strategy to determine the best options for positioning AJM - including our core statement, other messaging, and a possible name change.  The board will review all this information and the recommendations and make a decision on the next steps. We hope to complete the process by the end of the year so we can roll out any changes at National Finals in June.  We understand the anxiety that goes along with any change and will work hard to make any transition go as smoothly as possible.

AJM Welcomes Emily Ann Tatum

Emily Ann Tatum joined the AJM National Staff in October as the new Development Director. She is responsible for sponsor and community relations and supervises all funding plans for the AJM National Headquarters.

During high school, Emily Ann was a finalist in Alabama's Junior Miss Program when she represented Dale County, and has since served the program as a judge, performer, emcee, volunteer, and now employee.

Emily Ann received a B.S. in Public Relations from Auburn University where she served as a Senator for the College of Liberal Arts and was an Auburn University Cheerleader.

Read more about Emily Ann or send her an email to welcome her to the AJM family!

Share AJM for Christmas

This year, why not show someone that you care by making a donation to AJM in his or her honor? With AJM's Stars Tribute program you can!

For a donation of just $100, $250, $500, $750 or $1,000, you can help America's young women "reach for the stars" while doing something extra special for your loved one. You'll receive cards to send to let them know of your gift in their honor.
 
If you'd like to participate in the Stars Tribute Program, please contact Emily Ann Tatum at emilyann@ajm.org or 251.438.3621 for more information.

  

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