Everyone uses Google. It's the gateway to the web. And the Web as we know is the source of all wisdom (and sometimes of not-wisdom). And when you need a quick answer there is no better resource. The problem is what happens when you need something in depth or the topic that you choose to explore has too much information in it.
For example suppose you are researching "dog food".
What you really want to know is whether your new premium dog food will be a hit in the Pittsburgh area. The word "Dogs" will give you 664 Million hits on Google. Kind of a lot to go through. " Dog Food" will give you only 30 Million hits , a little more convenient but still a lot. You can find "Dog Food Reviews" oh oh 124 Million responses and you hoped for fewer. You can read the top 6 or even the top 10 but does that tell you anything representative about the dog food world?
What you really want to do is run a test market for your new product "super kibble" but you don't really have the funds to set up a focus group of dogs and owners to evaluate the product.
Maybe you can slim down the search by looking for dog food "characteristics". " additives, hypoallergenic ingredients, meat content, cereal content and the clarity of the labeling."--Only 12,800 hits now. Maybe we are on the track of something?
Perhaps you need some help. Instead of asking Google the answers to your questions how about asking a panel of dog owners what they think? One thing the power of the Internet (and Google) allows us to do is create a panel of experts on just about any topic you can think about.
Suppose as in our example you are looking for a panel of dog owners to try out your new dog food, and lets say you are located in Pittsburgh. This panel can be created on line or queried by a telephone survey. Or a combination of online and telephone survey. Subjects can be located using Social Media and online groups.
A Market Research firm like Penguin can create a list of dog owners who live In a 50 mile radius of Pittsburgh. We can even make it as specific as you like (as for example if you only want to market to owners of Shar Pei's. You decide how many Shar Pei owners you want to have us call. With your help we create a script to get answers to the questions you want but more important, we write the script with open ended features so that we find out the answers to questions you didn't think to ask.
So when your looking for information that is tailored to your specific needs, not a laundry list with 10,000 places to click, give us a call.
Just contact us at our website Rochester Penguin Group or send an email to info@rochesterpenguingroup.com