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Making the Most of Your Opportunities
Introducing Opportunity Associates
OA
Opportunity Associates has been a long time in getting to its current state. Some years ago BML invented a process for managing opportunities in large corporations. Our process was based on past experience and learning's from famous business experts like Phillip Kottler.
We realized that companies frequently are so focused on the day to day activities and fire fighting that they neglect the future. Eventually this attitude destroys the company as others come along who take advantages of the opportunities that the company has been neglecting. This is a well known story and has been described by such authors as Clayton Christenson in his famous book "The Innovators Dilemma" .
Every company generates lots of opportunities in the course of its business but mostly they go on the shelf as the day to day activities (what we ended up calling the Business Comfort Zone) dominates the company's focus.
OA began as a BML product called "Opportunity Portfolio" which was and is an organized way to find, organize, rank and act on those neglected opportunities. Here's a link to a Power Point on the entire Opportunity Portfolio process .
Once we had developed a opportunity managment process, we needed a way to deliver it to customers. We started out trying to sell the whole process as a consulting activitiy, but that was found too difficult and complex to explain to customers.
We ran pilot projects and then we decided to offer the process as a series of short courses. That approach ended last year when the facilitator who had helped us develop the courses moved on to greener pastures.
Now we have re-organized yet again with a new team as Opportunity Associates.
We will offer the Opportunity Portfolio process or any of its four modules as a product tailored to the particular interest of a a specific company.
Contact us at OA to see if we can help you to grow new business from your overlooked opportnuities.
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