| Newsletter - January 2011 |
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This newsletter is for the benefit of: our customers both current and past, our workers , board members and friends including those of you we haven't talked to recently. Please feel free to forward to others who might be interested in our activities
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Commercialization Choices and Intellectual Property Protection
Most inventors start their thinking about protecting their invention in the wrong place. They often decide their first step should be to get a patent. They do this without asking the very important question of Why they want the patent? A patent is only one way to protect your investment in your idea and whether or not you should seek one depends most significantly on what you intend do to with the ideas.
To turn your idea into reality you need to "commercialize" it and there are two main routes towards commercialization and both are difficult. You can make and market the invention yourself or you can sell the rights to someone else. You can learn a lot about your choices from this article in my blog Patent Choices Blog Article.
The kind of intellectual property protection you seek depends on which method you choose. For example, if you make the product yourself you can keep it as a trade secret and never seek a patent. Coca Cola has used this approach for more than 100 years very successfully. Its also possible to publicly disclose your invention. This prevents someone else from patenting it and is a good strategy if you believe you can dominate the market without the protections of a patent monopoly. Often a copyright or trademark is sufficient protection, this is often the strategy used by software companies.
However, if you wish to sell your idea to someone else, you need to establish ownership of it. The best and strongest way to do that is with a patent. Even if you were to go through the difficult exercise of negotiating a contract to sell your idea you would still have to define it for the purpose of the contract which would be very difficult task, and you would not have established that someone else doesn't already own the idea, something that is established for you as part of the patent process
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Getting The Most out of ROTH
ITTr's ROTH scoring tool, ROTH Scoring is becoming increasingly popular. ROTH is a 100 point scale that fundamentally measures the degree of development of an idea. It's easily calculated form the answers to 10 multiple choice question. Many inventors take our ROTH test, find their score and then don't know what to do next. They may be happy if their score is in the top Quartile or disappointed if there score is low, but after that point they are lost.
The answer as to what to do next lies not in the score but in the answers to questions that were answered to produce it. The answers are lettered from A-E with E being the highest. If you want to improve the salability of your invention and its value you should seek to convert your A's to E's. For example on the patent question A is an idea in your head where E is a patent application. If you take the next step to improve your A to B and file a provisional patent application you improve your score by 2 points. Thus using the information the ROTH teaches can help you to improve the salability and the value of your invention.
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 Rochester Penguin Group
What Sherlock Can Do for You
Our Little Penguin named Sherlock is the representative of a variety of search services. Sherlock will help you to find that unusual object or service that is not so easy to find.
Today with the vast resources of the internet it often seems that anyone can find anything they are looking for with just a few mouse clicks, but that is often not the case. Particularly when its not easy to describe what you are looking for in "Searh Engine" friendly terms.
Imagine trying to find a part for your broken 15 year old Water Heater. If you Google the "thimgamijiggy on the top of my Jones and Smith water heater you are not likely to find anyting useful.
Thats why Sherlock makes use of what are called "Subject Matter Experts". In the case of the broken water heater our plumbing expert might know the part whose picture you sent to Penguin was a "Johnson Valve". When you also send in the make and model of the waterheater, the expert can probably tell you where to find a replacement part.
Its not only do-it yourselfers that can take advantage of Sherlock. Collectors who are looking for that elusive object to fill in a hole in their collection can find where some parts not listed on Ebay might be. Also art lovers who are looking for a particular painting. Sherlock has even helped track down someone wanted for fraud.
So if its not easy to find on the web. Let Sherlock help you out.
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