Crowd Funding
Where's the money going to come from?
Many of my clients are entrepreneurs. And entrepreneurs are often looking for capital. While BML is not in the business of helping clients raise funds we can send them to people and resources who are. Most clients are familiar with the traditional sources of funding to start a business: There are several well known sources.
o Self Funding
o Friends and Family
o Angel Investors
o Venture Capitalists
o Banks
o Government Grants
Those traditional sources all have one thing in common. They require the entrepreneur to give up an equity interest in the business or to take on a debt. Often a VC will replace the entrepreneur with his or her own personnel after he funds the business. Debts to family , banks and the government have their own issues.
To this list of sources a new one has been added , Crowd Funding . Businesses funded this way give up no equity and take on no debt. What they do is provide a "reward" to investors who want to see them succeed.
Although this method may seem entirely new, its actually quite familiar. It's the way Public TV and radio have raised money for years. Does "for your annual contribution of $50 or more you get tote bag" sound familiar?
Some businesses have raised amazing amounts of money this way in a short time. A group of college students in a dorm room are said to have raised $250,000 to start yet another social media application this way.
Here's how it works. Suppose Acme widget wants needs to raise $50,000 to fund the manufacture of 50 sample widgets to show to potential buyers. The retail price for a widget is set at $100. Acme posts a crowd funding request for $50,000 with a deadline 3 months away. If they raise the needed funds everyone who contributed $250 or more will get a 50% discount on a widget.
That is the reward . The company gets $250 at for 50% of the manufacturing cost of the widget. If that was $50, the net benefit to Acme is $200.
One of the best known and broadest
Crowdfunding sites is
kickstarter www.kickstarter.com . Many sites focus on funding independent films because that is where the process started, but sites like
kickstarter also fund inventors. A Google search will give you lots of sites to checkout.
A great place to learn about Crowd Funding and other ways of raising money is on the Growthink web site
www.growthink.com While your there sign up for Dave Lavinsky's free newsletter. You can also purchase a CDROM course on how to do Crowd Funding right.