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In This Issue
Crowd Funding
The Identify Phase
Opportnity Inventory
Quick Links
 
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 Newsletter - September 2010
  This newsletter is for the benefit of: our customers both current and past, our workers , board members and friends including those of you we haven't talked to recently. Please feel free to forward to others who might be interested in our activities
Crowd Funding
 Where's the  money going to come from?
 
Many of my clients are entrepreneurs.  And entrepreneurs are often looking for capital.  While BML is not in the business of helping clients raise funds we can send them to people and resources who are.  Most clients are familiar with the traditional sources of funding to start a business:  There are several well known sources.

o        Self Funding
o        Friends and Family
o        Angel Investors
o        Venture Capitalists
o        Banks
o        Government Grants

Those traditional sources all have one thing in common.  They require the entrepreneur to give up an equity interest in the business or  to take on a debt.  Often a VC will replace the entrepreneur with his or her own personnel after he funds the business.   Debts to family , banks and the government have their own issues.

To  this list of sources a new one has been added ,         Crowd Funding  .  Businesses funded this way give up no equity and take on no debt.  What they do is provide a "reward"  to investors who want to see them succeed. 
 
Although this method may seem entirely new, its actually quite familiar.  It's the way Public TV and radio have raised money for years.  Does  "for your annual contribution of $50 or more you get  tote bag"  sound familiar? 

Some businesses have raised amazing amounts of money this way in a short time.  A group of college students in a dorm room are said to have raised $250,000 to start yet another social media application this way.  

Here's how it works.  Suppose Acme widget wants needs to raise $50,000 to fund the manufacture of 50 sample widgets to show to potential buyers.   The retail price for a widget is set at $100.    Acme posts a crowd funding request for $50,000 with a  deadline 3 months away.  If they raise the needed funds everyone who contributed $250  or more will get a 50% discount on a widget. 
 
 That is the reward .  The company gets $250 at for 50% of the manufacturing cost of the widget.  If that was $50,  the net benefit to Acme is $200.

One of the best known  and broadest Crowdfunding sites is kickstarter  www.kickstarter.com   .  Many sites focus on funding independent films because that is where the process started,  but sites like kickstarter also fund inventors.   A Google search will give you lots of sites to checkout.
 
A great place to learn about Crowd Funding and other ways of raising money is on the Growthink web site www.growthink.com   While your there sign up for Dave Lavinsky's free newsletter.  You can also purchase a CDROM course on how to do Crowd Funding right.  
 
 
If you need to learn more about patent ownership or any other topic please contact us.  You can find contact information and lots of other useful stuff on our main website www.bmllc.net or our patent site
www.alacartepatents.com .  On our main website look for the business lifecycle chart  http://www.bmllc.net/lifecycle.html 
 
 
 
 
 
The Identify Phase
Identifying Potential  Buyers of  your Invention
 
ITTr uses a three phase process to help clients find buyers (or sellers) of the technology they are interested in.  The  three phases are called Identify, Contact and Facilitate.    In this article we will discuss the first of these phases which we call Identify.

We  find information from a number of different sources to fill out the Identify worksheet which is a list of potential targets.   The first source is the inventors themselves.  Often an inventor has tried unsuccessfully to sell his/her  idea to a number of targets.  The reasons for the inventor's  lack of success may have nothing to do with the quality of the invention or patent but with who the presentation was made to and what information was presented. Filling out a form on a company website or sending information to a "Submitted Ideas Office"  is often an invitation to a "don't call us we'll call you response".  Still the inventor may know of key companies and workers in the field.  Also we don't want to interfere with negotiations the inventor may still have underway. 
 
Another source if information is the patent databases themselves.  Patents are organized into classes and when a patent is issued its assigned to one of them.  The other companies who are applying for patents in the same class as the inventor are potential targets.  Other patents may even have "cited" the inventors patent in their own applications.  This shows a significant degree of interest and suggests a logical target.

Subject matter experts (SME's)  are another rich source of information.  ITTr has  a number of experts in various fields who we call upon for advice and the list grows longer with every job we do.  Even in abstruse fields such as Nanotechnology we can find  experts who upon reading the patent can suggest where it might be used and by whom.  Sometimes the SME's can even provide connections to target companies.
 
 If you want to know more about our ICF process logon to the ITTr website at www.ittrifecta.com
 
 
Opportunity Associates
Module II--Opportunity Inventory and Ranking
 
 
The Opportunity Portfolio process helps companies organize and decide among new opportunities to grow their company outside of their traditional business  of selling existing products to existing customers (what we call Quadrant I).   The full blown process is in 4 phases : each of which answer in turn 4 questions : 
 
I. Where are you now (Baseline Module I)?
II. Where do you want to be (Opportunity Inventory and Ranking)?
III. How will you get there ( Developing Action Plans)?
IV. How will you stay there (Mid course corrections and adjustments)?
 
Opportunity Associates offers the whole process as a consulting service but we have recently decided to offer Module II and some variants as short courses.
 
In Module II we help a company gather together the ideas for new projects that they have been thinking about and put on the shelf for various reasons to focus on Quadrant I.  Sometimes there has been a great deal of work on an idea and sometimes  its just a passing thought. 
 
Whatever its form we capture these ideas and put them into a database with a common set of fields so that the ideas may be compared to one another on the same basis.
 
You can learn more about Opportunity Portfolio and the line of Opportunity Associates (OA)  products on the BML website www.bmllc.net .
 
OA is a joint venture of Business Metamorphosis and two other companies.  Soon we will have our own website.
 

 
We appreciate your responses to our newsletters.  Please send us your comments.  We are always interested in what you want to know.
 
Sincerely,
 

Richard Blazey
Business Metamorphosis LLC

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