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SIM Memphis Quarterly
Volume 5, March 2010
About the Newsletter
The Memphis Quarterly SIM Newsletter is designed to share information about its members, upcoming meetings and other events, to reflect on recent accomplishments, and to provide information about SIM.  It will also focus on opportunities to serve the chapter as well as to participate in SIM Memphis' philanthropic activities. 
In This Issue
Community Outreach Update
2010 Strategy Series
Member in the Spotlight
Membership News
SIMposium 2010
Gateway to Innovation
SIMposium 2010 
October 3-5
 Atlanta, GA

Just a reminder, Register before March 31st to receive the early bird pricing and special company rate for additional Sr. Executives and Direct Reports you sign up for SIMposium2010.

Upcoming Chapter Meetings

April 8
Risk = $$:  What's Your Appetite?
Dean Permenter
Principal Partner
The Hospitality Security Consulting Group, LLC

May 6  
Data Visualization at the City of Memphis
Della Adams
GIS Program Manager
City of Memphis

June 3
Digital Asset Management
Bob Johnson
Rhodes College

July 8
Best Practices for MIS Integration after Mergers and Acquisitions
Dr. Fred Niederman
MIS Professor
St. Louis University
August 5
Diriving Change in Organizations
Dr. Craig Petrun
Department Heat
Mitre Organizational Change Management


So be sure to mark your calendars, and prepare for these excellent presentations and networking opportunities!
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Send a request directly to the main SIM inbox or call the main SIM line at 312.527.6734
Quick Links

Board of Directors

Dick Vandenberg
Rick San Roman
John Lewis
Susan Caldwell
 John Oglesby
Jana Markowitz
Dennis Norton

Christi Daigre
Steve Schaefgen
Rick Pride

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Christi Daigre

Susan Caldwell
Sue Conklin 
Diane Coons
Jana Markowitz
Dennis Norton 
John Oglesby  
Rick Pride
Rick San Roman 
Steve Schaefgen
Dick Vandenberg 
About SIM
Established in 1968, the Society for Information Management (SIM) is the premier network for IT leaders.  SIM is comprised of more than 3,600 members including CIOs, senior IT executives, prominent academicians, and foremost consultants.  Through its 31 chapters, SIM provides resources and programs inspired by IT leaders for IT leaders that enable CIOs to further develop their leadership capabilities and those of the emerging leaders in their organizations. SIM provides the premiere collective voice to advocate policy and legislation on behalf of the IT profession.
Growing Your SIM Network
by John Oglesby 
Your professional network is as valuable as the number and type of people in it, their backgrounds, their expertise and experiences, and the quality of your connection.
That's why SIM membership is so valuable.  As a society, we come together in a spirit of trust, cooperation, and support - for immediate business questions that you may have or issues you may be facing, as well as for career development, professional support and for friendship.  The wider the variety of industries, backgrounds and experiences we have among our members, the more interesting our conversations become and the better chance we have of stimulating breakthrough ideas and solving problems.  In fact, peer networking has always been cited by SIM members as a key benefit of joining.
This year, the Membership Committee is working to expand the breadth of our local membership (and, therefore, your network) by focusing on recruiting new members from companies that are not presently represented in the Society.  
We have identified a small, targeted list of key individual
s and will be working to attract them.  A Board or Membership Committee member will be assigned to each one and we'll work through a structured series of contacts designed to result in new members.  We may also ask you to help in reaching certain of these key prospects, making them aware of SIM, and "selling" them on the benefits of membership.  If you are approached, we will be very specific as to what's needed and will do our best to minimize the time and effort required.  We hope you will lend an enthusiastic hand.
In addition to our working this targeted list, we also hope that you'll continue to invite qualified prospects to meetings as your guest.  Qualified guests may attend two meetings at no charge.  If you're unsure as to the qualifications, please contact either one of us for more information.
You may also know of someone you'd like the Membership Committee to approach, either anonymously or on your behalf. If so, please pass those recommendations along to either 
of us.
Finally, we also hope to attract new members via special meetings during the year that we'll designate as new member marketing opportunities.  Plus, we'll be working with the Marketing Committee to generate media coverage that will shine a favorable light on SIM and our chapter.
As always, if you have any suggestions of any kind for the Committee, please send them to us.
Together we can build a bigger chapter and better chapter that has a wider variety of connections, interests and experience.  
Will you help?
Susan Caldwell and John Oglesby
Membership Co-Chairs
Outreach banner
Community Outreach Update
by Dennis Norton and Rick San Roman 
The Community Outreach Committee is responsible for chapter visibility and give-back efforts within the Memphis community.   The committee identifies and explores outreach opportunities, and coordinates Chapter gift-giving and endowments.
Dennis Norton, Committee Chair, is looking forward to a great year with Community Outreach.  "We have a talented and energetic team of leaders and members who will continue the momentum for these programs."
The Community Outreach subcommittees include:

Teen Tech Camp
   Co-Chairs:  Rick San Roman & Ed Charbonnet
   Members: Steve Green, Diane Coons, John Oglesby, Kevin Morgan, &  Jana Markowitz

   Chair: Sue Conklin
   Members: Susan Caldwell, Mario Simmons

IT Career Day
   Chair: Kevin Morgan
   Members: Judy Brown, Jana Markowitz, Judy Simon

SIM Memphis actively sponsors two annual scholarships:

    LeMoyne Owen College - James Robinson Memorial Scholarship
       Chair: Dan Brandon 
       Member: Dennis Norton

    University of Memphis - Gary Lasko Memorial Scholarship
Chair: Judy Brown
       Members: Judy Simon, Dennis Norton
Community Outreach Spotlight:  Teen Tech Camp
Teen Tech Camp is a joint venture sponsored by SIM and the Memphis Public Library to build greater understanding of the opportunities possible with IT careers. Each summer, the Central Library conducts a one week camp for between 20 and 25 students. Students between the ages of 12 and 15 must apply for the opportunity to attend the camp. While in camp, the campers learn to use the open source programming language called Scratch, developed at MIT, and create games and other applications that they present at the end of the week.  SIM contributes both financially to this event and by providing speakers each day who make a short presentation/demonstration about a related technology topic.  Each year we turn to the SIM Chapter members to help us make this event more meaningful to the students.
SIM and the Library held a TTC planning session on Feb 25.  Rick San Roman, John Oglesby, and Dennis Norton attended on behalf of SIM.  This year's camp will be held July 19-24.  
We need your help to make 2010 Teen Tech Camp successful! The camp is in need of the following items:

- (20) 2GB USB flash drives
- (10) wireless cards
- (20) headsets

Please let us know if your organization could donate any of these items.
There are numerous opportunities for SIM members to become involved in Community Outreach programs.  Many require a very limited time commitment.  All will help you build lasting relationships within the chapter and make positive contributions to our community.  Please see
Dennis Norton or any of the subcommittee members for more information.
2010 Strategy Series for Executives:
"Thriving In Any Economy"
The 2010 Strategy Series Committee leads recently selected HMG Strategy LLC as its partner for this year's event, which is scheduled for the week of September 20, 2010. Partnering with HMG brings access to national thought leadership within and outside of the SIM network, planning and execution resources, and on-going continuity of the program.  The combination of an energetic committee and HMG will once again make the Strategy Series the premier executive exchange event in the Mid-South!  The 2010 event marks the second renewal since the chapter's extremely successful hosting of SIMposium in 2007, and continues a tradition that dates back to the earliest years of Memphis SIM.  
"Thriving In Any Economy" will offer the opportunity to share lessons learned and approaches for moving forward. 
As discussions with the venue short list candidates conclude in the next few weeks, a firm date and location will be announced.  In the meantime, look for a request from the Committee for assistance in building the Advisory Board and making potential sponsorship introductions.
It's never too late to join the team in making 2010 another successful Series event! 
Contact Steve Schaefgen to become part of the fun.
Steve Shaegen, Chair
Jana Branham, Sponsorship
Steve Green, Venue
Rebecca Jones, Marketing & Communications
Tony Rooney, Programs
SIM Memphis Member in the Spotlight
Rick S
Rick San Roman
Manager of Business Systems
Buckeye Technologies

Tell us a little about your company.  Buckeye Technologies is a manufacturing company that produces cellulose-based intermediate products for other companies.  The company uses both cotton and wood based materials to produce product.  Its history dates back to the 1920s when it began as a Procter and Gamble company and was divested in the mid 1990s.  Our products are found in familiar products such as wipes, disposable diapers, thickeners for foods, building materials, and LCD screen components.

What types of technology and process changes have you implemented at Buckeye Technologies?  When I took over as the Head of Corporate Business Systems at the end of 1994, the company's hardware used for nearly all business processes was in poor shape and there were many business software issues as well. It took us a year to replace most of the data center and enterprise hardware.  Out of all that, we implemented a successful SAP start up at our Brazil plant, basic supply chain improvements, and a vastly improved global data center.

What other accomplishments would you like to share?  Most of my career has been a combination of technical and people management roles.  I was the plant manager at the company's plants in Memphis and Florida before I took this role. I also managed Human Resources and have negotiated labor contracts with several unions.

What are some of the challenges you are facing? I think that my challenges look like the ones that many others are facing.  One challenge I face is bulding a passion for enterprise business value in senior leaders who are confronted with a difficult economy. As we know, this kind of vision is not easily transferrable.
What is your background and how did you get into IT?
I am a chemical engineer by degree and spent the bulk of my working career in technical and manufacturing roles in Georgia, Florida, and Memphis.  This provided me a broad understanding of the company's business and knowledge of what people do in each of their roles. 

How many years have you been a member of SIM?  I have been a SIM member for about four and a half years.

How has being a member of SIM helped you in your career?  I have been fortunate to have been able to network with others and learn from some of their experiences and reapply this learning in my world.

Membership News
Welcome New Member!  

Dave Schooley, 
Director of Development of the iGroup at ALSAC/St. Jude.  Dave is responsible for web marketing efforts, development and outsourcing, managing vendor relations, and technology management for St. Jude.  
Welcome Back!
Welcome back to two of our past members who have rejoined this year!
Jon Bascom, Sr. V.P. & CIO, AutoZone
John Schoeberlein, Director IT Strategy, ACH Food Companies
Member in the News!
Computerworld  recently recognized SIM Memphis member, Ron Pilcher, among the Premier 100 IT Leaders for 2010.
Erik Wahl 
Ron Pilcher, CIO, Varsity Brands, Inc.

First job: Referee
Most valuable career advice: Stay positive in all situations.
Title you'd like to hold someday: CEO
If I were not in this business, I would probably be... "a coach."
Favorite gadget: BlackBerry
Leadership philosophy in a nutshell: Do not ask anything unless you are willing to do it yourself.
Passion outside of work: Spending time with the family.
Recreational best: Camping and golf
Favorite sport: Football
Technology pet peeve: "Underutilizing technology."
A recent great read: Moments of Truth, by Jan Carlzon
Favorite TV show: Seinfeld
To view the full article, please see the Computerworld article here.
  SIMposium header 3
SIMPosium Atlanta 2010
This October 3-5 in Atlanta, for two and a half power-packed days, The Society for Information Management (SIM) will host it's annual world-class event bringing together C-level and senior IT decision-makers from North America's leading organizations
Take advantage of the discounted member registration rate of $995 until March 31 
($1,195 for non-member practitioners, $1,495 for non-member vendor companies)
After March 31st, registration is $1,195 for SIM Members
($1,395 for non-member practitioners and $1,795 for non-member vendor companies)
Special rates are also available for former RLF'ers!Please register early at 
Business by Day. Fun and Networking in the Evenings! 
In addition to stellar line-up of speakers and sessions, plan on interacting with your peers during fabulous networking events: 
The Welcome Reception in the Solutions Exchange, Sunday, Oct 3, 7:30-9:30 p.m,
is the premier kick-off function for hundreds of SIMposium delegates.  Meet, greet and enjoy as every conference attendee is invited to this well-attended networking event.  
Monday night's event, October 4, 6:00-9:00 p.m., promises to be an unforgettable addition to SIMposium's slate of extra-curricular activities.  This special event brings SIMposium guests, speakers and peers together for a high-energy, fun-filled time at the world's largest Aquarium.  
SIM Leader of the Year Award & Closing Event and Dinner on Tuesday, Oct 5, 6:00-8:00 p.m. will honor the SIM Leader of the Year at the Charm of the South southern BBQ dinner at the Omni Atrium Terrace room overlooking CNN tower. Join us as we get together for our closing dinner, network in a casual environment and celebrate the achievements of an
outstanding leader in the IT community who will receive the SIM Leader of the Year Award.  
Memphis Chapter Transportation to Atlanta
Tired of the hassle of airline travel these days?  The Memphis chapter is looking into chartering ground transportation to SIMposium.  If you are interested in joining us on the bus to Atlanta, please register early for the conference at and let Sue Conklin know of your interest in joining us on the bus at 
RLFRLF Reunion Rates

We are bringing together all RLF graduates at RLF Reconnect at SIMposium 2010, the most prestigious gathering of CIOs and Sr. IT Leaders from North America's leading organizations.  Come and network with the nations top CIOs and IT leaders.  Meet with your fellow RLF classmates and peers.  Make plans now.
Register Online at On page 2 of registration, Check the Full Conference Rate Bullet.  Under promo code, enter promo code PRLF10 and hit APPLY.  This entitles you to a $695 full conference fee rate, a 30-40% savings (Food and Beverage Included).
For any questions or to register by phone call Dawn Shultz, Executive Director at 503-821-7319 or Danny Davoodi, Conference Coordinator at 503-821-7313.
                            See you in Atlanta!
Erik Wahl
For the last three years SIM St. Louis has taken a lead role in organizing and sponsoring the St. Louis Gateway to Innovation conference.  This year's event scheduled for April 20, 2010 at the Chase Park Plaza is really taking shape with an impressive list of keynotes, speakers, awards, break out sessions, and an evening networking session. 
SIM St. Louis would like to extend an invitation to all other SIM Chapters to take part in this conference.
Gatway to Innovation brings IT leaders and thinkers together from across the nation to inspire, collaborate and gain the competitive edge in an industry that demands more for less.
Keynote Speakers:
Erik Wahl 
ERIK WAHL is a recognized artist and speaker who inspires professionals to achieve greater levels of performance.
Lloyd Taylor 
is an independant advisor, consultant, and investor who specializes in helping companies scale successfully.
Ray Kurzweil 
has been described as "the restless genius" by the Wall Street Journal, and "the ultimate thinking machine" by Forbes.
- Explore the role of IT in driving growth in life sciences, manufacturing, finance, global commerce and emerging industries.
- 20 interactive sessions hosted by industry leaders addressing the convergence of IT with other business imperatives. 
- Awards program celebrating local busines leaders and the future of regional growth plus a Gala networking event featuring cocktails and hors d'oeuvres.
Julia King 
 Event Moderator, JULIA KING, Executive Editor of Events and National Coorespondent for Computerworld.
For  information on this event, see for the Gateway to Innovation 2010 event.