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May 2010
CFR Seminars kicks off a New Season of Affordable and Timely Events
 
Greetings!

CFR Seminars kicks off a new business building series with its first "Big Event" coming up on May 21, 2010. Building Your Business to Last, building it right the first time is a 1/2 day event (9:00 AM - 1:00 PM) with complimentary continental breakfast, great networking, great speakers, great information.  Click here to visit the seminar page. Only $55 for Early Bird and BNI member registration. Early Bird registration ends next week.
We will be covering:
  • Building your business on a set of Core Values
  • Creating a Business Plan
  • Covering the types of business structures; advantages and disadvantages
  • Getting the Right People on the Bus, how do you do it and when do you do it?
  • Protecting your business with the right types of insurance at the right time
  • Evaluating your business by the numbers
  • And Much More! It will be the participant's event, anything goes - take advantage of our panel of experts.
Making Customer Memories, Your Unique Selling Proposition

It is really important as you begin to implement all of the growth strategies that it is far easier to keep a customer or client than to get a new one. Can you help your clients and customers by creating added value in the product, good or service they are purchasing from you.

Here is a terrific movie (only 3 minutes) on Customer Service, I dare
you to watch it. I almost didn't, but I ended up watching it and had tears in my eyes.

 
The Importance of Building Momentum
Founder and CEO of CFR & Associates
Osgood Photo

As the Founder and CEO of CFR & Associates, I can attest to the fact that you must create your own momentum. When times are uncertain and difficult, your effort alone can make the difference.

The big news of the day is that there is no news. Nothing is changing any except for the changes you create because of the level of uncertainty out in the business environment. So, create a reason why companies and people need your services. This is the time to distinguish yourself and create a Unique Selling Proposition.

On our blogs and several articles that CFR has written, we have talked about the importance of being aggressive in this economy. We have no idea how long it will last, but aggressive steps are needed to not only survive, but thrive! Read more here

We will be summarizing our Featured article, the Review of Selection and Retention of Star Employees on our website and blog in the near future. But, You can also get your FREE STAR REPORT, Selecting and Retaining Stars if you are in a position to bring employees on and don't know where to start. This will give you some excellent strategies to pursue.
 
May Issue: Vol 1
In This Issue
Making Customer Memories, a Great Short Video from Simple Truths
What do you do in Times Like These?
Getting the Right People on the Bus
CFR Specials
Getting the Right People on the Bus, Selection and Retention of Star Employees (cont)

Last week, we finished our list through the top 10 processes to get The Right People on the Bus. This week, we will look at the next process. You have just sent out your automatic response to the top 25% of the candidates, rated and ranked them. Now, and only now, it is time to prepare for the phone interview. The phone interview we recommend is a series of 15 minute calls, as many as you need, but not exceeding 15 minutes. We do this to create an urgency their response. We want to know how they understand their field, or the work (position) they are applying for. Remember the goal is to spend 20% of your time with the candidates you are not going to hire and 80% of your time with the ones you are.
 
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CFR has published several good blogs on Time and Priority Management and the importance of having the right people on the bus. Check them out here:
CFR Blog

And did you know you could buy your favorite business bookright here using your Amazon account and saving even more.


For our CD's, visit: CFR Store

William Osgood
CFR & Associates
1000 Town Center Dr., Suite 300
Oxnard, Ca. 93036
(805) 351-3724
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