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April 15, 2010
Happy Tax Day!
 
Greetings!

You may be asking how can you say, Happy Tax Day!. I can say that for two good reasons. If you are paying taxes, you are making money and you are still in business with the anticipation and hope of making more money. Over 500,000 (that's right - a half a million small businesses cannot say the same thing after this economy cleaned them out). Secondly, somebody is going to have to pay for all of the contracts our clients are going to be getting and are getting.

With this issue, though - it leads to two very good questions. Are you making money in business and can you make more? And two: what can you do to turn it around if you aren't making the kind of money you anticipated? To answer both, we need to have one assumption, that there is money out there to be made.....
Continued from Introduction Above - Happy Tax Day
William Osgood, Pres/CEO CFR & Associates
Osgood Photo
Do you believe that?
That is the very fact that can change your business. There are businesses making huge profits right now. It was just announced the retail industry grew at 9% in March, the auto industry had a profit in March.

So, what can you do to participate in this recovery. As I have blogged about several times, it all depends on your attitude. Secondly, do you have a plan of attack? Do you regularly evaluate your business plan, your strategic plan, your marketing plan? If not, I would highly encourage you to do so. Thirdly, and most importantly, have you developed a source of business and clearly identified how you are going to get your next customer or client? Is it referrals, referral partners, advertising, cold calling, sales people, government contracting,etc? If you cannot answer this, it is critical that you do it. See our blogs for additional suggestions in the 10 Strategies of Breakthrough.
 
A great story on the impact you have on the business community. You never know.

Excerpt from:
The Butterfly Effect...How Your Life Matters,
by Andy Andrews

Not long ago, I finally told the story of when, at the age of twenty-three, homeless and scared, I was given guidance in a most unusual fashion by an old man named Jones.  What the old man told me did nothing less than change my life and my future. He said..."With a little perspective you can live a life of permanent purpose."

When I asked what he meant, the old man answered with a question.  "Do you sometimes find yourself unconsciously judging your actions by level of importance?"  I frowned a bit, not certain I understood.  "For instance, "he continued, "the time you spend with friends is important, but the time you spend with family, is more important.  You might rank an hour fishing as very important, thirty minutes visiting a sick friend in the hospital much more important than the fishing, and a sixty second conversation with a convenience store clerk as not very important at all."

I nodded my understanding and he returned to his initial point.  "When you know that everything matters -that every move counts as much as any other -you will begin living a life of permanent purpose.  A life of permanent purpose will make you a better parent, a better spouse, and a more valuable friend.  Your productivity and financial success will soar to new heights while the old days of uncertainty, doubt, and depression fade into the past."

Of course, that conversation with Jones changed me.  But even more, it became the guiding force that produced the kind of speaker and author I have become.  You see, I understand fully that my very value as an author and speaker must ultimately be judged by the success you achieve.  And as I consult with companies or speak to organizations and teams, I am keenly aware that much of my client's (your) ability to succeed beyond imagination depends upon my ability to prove this very concept! 

When one lives a life of permanent purpose, sales figures soar, team chemistry thrives, and teenage decisions become wiser and more cautious.  And these are just a few examples of what will happen...  Simply put, when we understand that every action matters, every result of our actions immediately improves! 

In these pages, I know you will find hope and direction for yourself, but I am most excited that you will now be equipped to lead others to their own life of permanent purpose!  My hope for our families, our places of worship, our businesses, our nation, and our world is an incredible life of permanent purpose that can be achieved when at last we understand:  Every move we make and every action we take, matters not just for us, but for all of us...and for all time.

 
April Issue, Vol 2
In This Issue
Happy Tax Day!
A Story about the impact you have on the business community
Do you have STARS working for you?
Upcoming CFR Events, two seminars in May
Do you have STARS working for You?

Do you have STARS working for you?
Hiring Star Employees

One of CFR & Associates featured products is the Selection and Retention of STAR Employees, for your Free Report, click here. The major premise and key distinction of this significant business changing process is the selection of employees and not the acceptance of whatever comes in the door. By understanding that you can select your next employee, the whole process and opportunity changes to one that guarantees you can Hire STARS! On our website is a whole years worth of newsletters explaining this process in great detail. If you are interested in our archived newsletters, click here. Otherwise, let's star from the beginning and briefly describe how we coach our clients to start.
1. Build a Position Description, not a job description. Be sure to separate expected results from tasks they will complete.
2. Incorporate you Core Values in the description
3. Create an ideal employee profile, what is their personality, skill set, background and experience that aligns with the company's Core Values. If you would like a CD recording of an interview I did on this subject, click here
4. Create a list of keywords you would like to see the candidate use in their resume, phone interview, and live interview.
5. Build a Scorecard of how you are going to evaluate the candidate once they apply.
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Upcoming CFR EVENTS

The schedule is getting closer to being finalized as we embark on business building seminars for the small and growing business
community.
May 21, 2010
Business by the Book, Building a Business to Last - Oxnard,Ca. 9:00 AM- 1:00 PM Courtyard by Marriott - $65
May 21, 2010

Orange County. In conjunction with ABA OC - Details next issue
.. Government Contracting,
June, 2010a Seminar with IBS out of Orange County. "
What know one will tell you about Government Contracting and how to overcome it.
William Osgood
CFR & Associates
1000 Town Center Dr., Suite 300
Oxnard, Ca. 93010
(805) 351-3724
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